Real estate deck

1. Caroline Dinsmore
650-773-2226 (Mobile)
650-558-6818 (Office)
caroline.dinsmore@cbnorcal.com
www.CarolineDinsmore.com

2. Certification

3. Awards

4. Personal Contacts
Client
Base
Inspector
s
Lenders
Appraiser
s
Colleagu
es
Personal
Sphere of
Influence
Home
Prep
Team
Caroline Dinsmore

5. Our Office
Our office is the largest RE office on the Peninsula
with over 130 active agents.
This allows us to pre-market your home to the other agents before putting it on the market.
Sometimes homes are sold without even being put on the market.

6. Your Partner to the World
Aruba
Australia
Bahamas
Belize
Bermuda
Canada
Cayman Islands
China
85,000 Sales Associates
3,100 Offices
51 Countries
$152.9 Billion in Sales Volume
106 Years of Experience

7. Connecting Buyers
Research shows that 30% of buyers are
coming from outside of our county, thus it is
imperative to work with a company that has
connections beyond your local market.

8. Here For You
Rapid Response Technology
TIMING IS EVERYTHING
When an online home buyer shows interest in your property, your Sales Associate is able to respond with speed and
professionalism through our rapid response system that offers patented breakthrough technology. In a matter of seconds,
potential buyer’s inquiries will go directly to your Sales Associate’s cell phone and e-mail for an immediate response.
Before we changed how the industry looks at technology, almost half of the online inquiries made to Sales Associates went
unanswered. It is our guarantee that a Coldwell Banker Residential Brokerage Sales Associate will respond to buyer inquiries
within 15 minutes—now, that’s service.

9. Mobile Marketing
Mobile Marketing
REAL ESTATE AT YOUR FINGERTIPS
Coldwell Banker Residential Brokerage understands how consumers are embracing innovative uses of digital platforms.
That’s why we are the first national real estate brand to:
•Customize our sites, CaliforniaMoves.com and ColdwellBanker.com, for smart phone screens
•Display listings on a GPS device
•Launch an iPhone and Android app showcasing millions of listings worldwide
•Develop an iPad app, Coldwell Banker Real Estate Search, the only real estate application that pulls in property and Agent
videos into a real estate search for cities and countries across the globe

10. Unmatched Social Network
CONNECTING SOCIALLY WITH TODAY’S BUYERS
Coldwell Banker Residential Brokerage is the most followed company in social media, and for good reason. We have an
impressive array of social media tools designed to engage, entertain and connect with today’s home buyers and drive those
leads directly back to our websites, further exposing your property.
cbnctabletalk.wordpress.com | twitter.com/cbmarketingwest | facebook.com/cbnorcal | linkedin.com/in/cbmarketingwest
gplus.to/CBMarketingWest | pinterest.com/cbmarketingwest | youtube.com/coldwellbanker
Coldwell Banker was the first
national real estate brand to
launch their own YouTube
channel, Coldwell Banker On
Location, which has more
than 2.3 million video views
worldwide.

11. Innovative Marketing Technology
QR (Quick Response)
As an added enhancement to your home’s marketing plan, I will utilize QR codes, also known as tags, a technology that
allows consumers to point their smart phone cameras at newspaper and magazine advertisements, postcards, home flyers
and even for sale signs to link to websites and videos with more information on your property.
www.carolinedinsmore.com
Caroline Dinsmore
Each individual property
gets their own QR code
Tap Here

12. WELCOME
To the Process

13. Reasons why a home does not sell
Marketing
Price

14. Standard Service vs. Full Service
STANDARD SERVICE MODEL
•MLS (Multiple Listing Service)
•Internet Property marketing on Realtor.com
•Open house
•For Sale yard sign
•Property feature sheet
•Competitive market analysis
•Required seller disclosures
FULL-SERVICE MODEL
•I am professionally trained and educated on local and state statutory
issues and requirements
•I am qualified in business planning and goal setting with my clients
•Access to local and regional MLS services
•Internet exposure on the country’s leading real estate websites
•Local and regional consumer name recognition
•Extensive marketing programs
•Support departments including relocation, lending, title and home
protection services
•Resource list of qualified local professionals to assist in the selling
process (landscaper, housecleaner, contractor, etc.)
•To ensure that you are being represented by the most qualified real
estate firm, it is imperative that the firm maintain a minimum of 5%
market share in your local community
Here is a look at the differences between two real estate
service models and the minimum you should expect from a
full-service real estate firm

15. NAR Profile of Buyers & Sellers
How buyers found their home
Online
Social
Media
Signs and
Flyers
Other
Open
Houses
Real
Estate
Agents

16. Real Estate Agents
35% of sales
1 in 3 homes sold because of Real Estate Agents

17. Real Estate Agents: Agent to Agent Marketing
Maintaining a positive and good relationship with
other agents is paramount
In this competitive market, homes are selling within days of being put on the market. I had clients from England who wanted to
buy a house but they wouldn’t be in the area for a few more days. The house they wanted went pending. I have a great
relationship with the listing agent so the moment it fell out of contract, the agent called me and my clients were able to swoop
in and buy the home before the agent put it back on the market.
Realtor and
Office Meetings
Intranet Advertising
Broker Tour /
Coldwell Banker Tour
Our plan to market your home to other agents also
includes: virtual postcards, brochures, virtual
tours, realtor and office meetings, broker tour and
constant communications with you the seller.

18. Real Estate Agents: Reverse Prospecting

19. Real Estate Agents: Virtual Postcard

20. Real Estate Agents: Virtual Tours
Click Here to View Click Here to View
Tap Here Tap Here

21. Online Marketing
37%
first found their
home online

22. Online Marketing
National
Portals
Classified
Services
Search
Engines
Social
Media
Brokerag
e
Websites
Your Property

23. Online Marketing: Brokerage Websites
QuickTime™ and a
Graphics decompressor
are needed to see this picture.
Tap Any to View

24. Online Marketing: National Portals
Featured Positioning on America’s
Top Real Estate Websites
In addition to our powerful network of more than 600 websites, your property will also enjoy featured positioning on the top six
real estate websites today—AOL.com, MSN.com, Realtor.com, Trulia.com, Yahoo! Real Estate and Zillow.com. Through our
exclusive partnership with these websites, Coldwell Banker Residential Brokerage listings:
• Will be shown higher in the search results on MSN.com, Realtor.com, Trulia.com, Yahoo! Real Estate and Zillow.com
• Receive at least 50% more leads with agent branding
• Leads are routed directly to my work phone for immediate response

25. Online Marketing: National Portals

26. Online Marketing: National Portals

27. Online Marketing: National Portals

28. Online Marketing: National Portals

29. Online Marketing: National Portals

30. Online Marketing: Classified Services
QuickTime™ and a
Graphics decompressor
are needed to see this picture.
QuickTime™ and a
BMP decompressor
are needed to see this picture.

31. Online Marketing: Classified Services

32. Online Marketing: Classified Services

33. Online Marketing: Classified Services

34. Online Marketing: Search Engines

35. Online Marketing: Search Engines

36. Online Marketing: Search Engines

37. Online Marketing: Search Engines

38. Online Marketing: Search Engines

39. Online Marketing: Social Media
Of all buyers used the internet to
search for homes
89%
Of that activity was on a social
media channel
15%
*Data from National Association of Realtors and Internet Marketing Specialist Designation

40. Online Marketing: Social Media
Tap Here

41. Online Marketing: Social Media
Tap Here

42. Online Marketing: Social Media
Tap Here

43. Online Marketing: Social Media
Tap Here

44. Signs and Flyers
15%of sales

45. Signs and Flyers

46. Open Houses
3%
of sales

47. Other Sources
3%
of sales

48. Periodicals
3%
of sales

49. Constant Communications
In terms of constant communications, feedback is tracked and sent to you the seller on a
weekly basis through our Marketing Activities and Feedback spreadsheet. I always ask
these questions:
1.Did your buyer like the property? Are they going to make an offer?
2.Is there anything they would change about the property?
3.Is there a price that they would buy that home for today? What other properties are they
interested in?

50. Constant Communications
Marketing
Activities

51. Constant Communications
Showing Chart

53. Is there anything that you think should be
added to our marketing plan that I did
not cover?

54. More Targeted Marketing
=
More Qualified Buyers Seeing Your Home
=
More Offers
=
Getting the Highest Possible Price
Is there anything more important to you than getting the highest possible price?

55. What My Clients Are Saying
Tap Here

56. What My Clients Are Saying
Tap Here

57. Caroline Dinsmore
650-773-2226 (Mobile)
650-558-6818 (Office)
caroline.dinsmore@cbnorcal.com
www.CarolineDinsmore.com
Thank You For This Opportunity