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8-22-13 Presentation by ExactTarget's Jeff Rohrs
- 1. @JKROHRS
- 2. <1990 1990s Events Direct Fax Direct Mail Telephone 1999 2000s 2013 TV Radio Print Display IM Email Events Direct Fax Direct Mail Telephone TV Radio Print Display Cable TV Website Search Online Display IM Email Events Direct Fax Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Webinars Affiliate Marketing Mobile Email SMS IM Email Events Direct Fax Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Contextual Wikis Social Networks Mobile Web SnapChat/Poke Apps/Push Notifications Group Texting Social DM Voice Marketing Mobile Email SMS + MMS IM Events Email Direct Fax Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs/ RSS Podcasts Contextual Wikis Social Networks Mobile Web Behavioral Social Media & Ads Virtual Worlds Widgets Twitter Mobile Apps Geolocation Pinterest MARKETING (R)EVOLUTION
- 3. THINGS TENAUDIENCE IMPERATIVE! THE JEFFREY K. ROHRS VP, MARKETING @JKROHRS
- 5. @JKROHRS
- 6. @JKROHRS
- 9. The audience is not brought to you or given to you; it's something that you fight for. You can forget that, especially if you've had some success. Getting an audience is HARD. Sustaining an audience is HARD. It demands a consistency of thought, of purpose, and of action over a long period of time. -- Bruce Springsteen
- 10. @JKROHRS
- 15. <1990 1990s Events Direct Fax Direct Mail Telephone 1999 2000s 2013 TV Radio Print Display IM Email Events Direct Fax Direct Mail Telephone TV Radio Print Display Cable TV Website Search Online Display IM Email Events Direct Fax Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Webinars Affiliate Marketing Mobile Email SMS IM Email Events Direct Fax Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Contextual Wikis Social Networks Mobile Web SnapChat/Poke Apps/Push Notifications Group Texting Social DM Voice Marketing Mobile Email SMS + MMS IM Events Email Direct Fax Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs/ RSS Podcasts Contextual Wikis Social Networks Mobile Web Behavioral Social Media & Ads Virtual Worlds Widgets Twitter Mobile Apps Geolocation Pinterest MARKETING (R)EVOLUTION
- 16. PROPRIETARY AUDIENCE DEVELOPMENT IS NOW A CORE MARKETING RESPONSIBILITY.
- 17. @JKROHRS (permission-based email marketers will inherit the earth)
- 18. PROPRIETARY AUDIENCES ARE NOT OWNED. THEY ARE EARNED.
- 19. THEY ARE BUILT.
- 22. THE BEST OFFER ATTENTION AT THE PUSH OF A BUTTON.
- 24. @JKROHRS
- 25. TO USE PAID, OWNED & EARNED MEDIA NOT ONLY TO SELL BUT ALSO TO INCREASE THE SIZE, ENGAGEMENT & VALUE OF YOUR PROPRIETARY AUDIENCES OVER THE LONG-TERM. @JKROHRS AUDIENCE IMPERATIVE! THE
- 28. SEEKERS
- 29. AMPLIFIERS
- 30. JOINERS
- 32. SUBSCRIBERS
- 34. FANS
- 36. FOLLOWERS
- 38. 93% 58% 12%
- 40. TO USE PAID, OWNED & EARNED MEDIA NOT ONLY TO SELL BUT ALSO TO INCREASE THE SIZE, ENGAGEMENT & VALUE OF YOUR PROPRIETARY AUDIENCES OVER THE LONG-TERM. @JKROHRS AUDIENCE IMPERATIVE! THE
- 43. PAID MEDIA
- 44. @JKROHRS
- 45. OWNED MEDIA
- 47. EARNED MEDIA
- 54. @JKROHRS
- 58. MOMENTS MATTER!
- 60. @JKROHRS SIZE
- 61. @JKROHRS
- 71. @JKROHRS VALUE
- 73. @JKROHRS
- 81. TO USE PAID, OWNED & EARNED MEDIA NOT ONLY TO SELL BUT ALSO TO INCREASE THE SIZE, ENGAGEMENT & VALUE OF YOUR PROPRIETARY AUDIENCES OVER THE LONG-TERM. @JKROHRS AUDIENCE IMPERATIVE! THE
- 83. ARE YOU TREATING YOUR AUDIENCES AS ASSETS OR AFTERTHOUGHTS? 1 @JKROHRS
- 84. 2 ARE YOU BUILDING AUDIENCES EVERY DAY? @JKROHRS
- 86. THINGS TENAUDIENCE IMPERATIVE! THE JEFFREY K. ROHRS VP, MARKETING @JKROHRS