2. Descrip(on
CPPI has been created to service organiza7ons
commi9ed to advancing the ideal of financial inclusion
of the un‐banked.
Leverage 13 years experience in global
money & air(me transfer to develop the
Mobile Money Ecosystem
interna(onal markets ‐ globally networked ‐ remiAances ‐pre‐
paid mobile top‐up ‐ ecosystem development ‐ consumer behavior
‐ strategy development ‐ product architecture ‐ rela(onships in
retail ‐ banking & microfinance ‐ compliance ‐ regulatory ‐ AML
4. Mission
Crea7on of the ecosystem
to facilitate worldwide access
to financial services for the
un‐banked / underserved popula7on.
Financial Empowerment
5. Strategy
Develop an ecosystem for the billions of consumers
that deal primarily in cash
Stored Value Cards
Mobile Wallets
6. “Value Transfer Roadmap”
Transi7on consumers into the formal economy
through use of emerging payment solu7ons such as
pre‐paid mobile phone top up, prepaid debit cards,
mobile money transfer, micro financial services and
micro transfers.
“Value Transfer Roadmap”
A stepped approach to induce consumers to adopt the
mobile wallet and stored value cards to subs(tute
their cash wallets.
7. * “Value Transfer Roadmap”
health
food care
money
merchandise
airtime
m-wallet,
MNOs, cash out
health networks ,
top up retailers, card providers accounts
providers providers
* CPPI Proprietary
8. CPPI Core Competencies
Understanding consumer behavior
AOtude & Usage of financially under‐served popula7ons
Immigrant workers…transna7onal families
Experience in interna7onal money/ air7me transfer
Eco‐system development for the un‐banked
Cash‐in / cash‐out, “bankeriza7on”, “carderiza7on”
Regulatory, compliance, AML
Globally networked, rela7onship management
Money transmi9ers, retail, banking, microfinance
Regulators, policy influencers, mul7lateral ins7tu7ons
Strategy development
Product architecture
Roadmap crea7on
9. Authorized Global Distributor
CPPI contracted to expand global distribu7on with money
transfer providers and mobile network operators
Processing Micropayments Across International Boundaries
The fastest growing interna7onal prepay top‐up company
Superior processing plaYorm
40 top Mobile Operators in 32 developing countries
Connec7vity to 350 MILLION mobile phones globally!
Goal: micro‐transfers to one billion mobile phones by 2013