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Design Learnings From Viral Applications Presentation
1.
Design Learnings from
Viral Applications April 2008
2.
Who is RockYou?
Over 50 Applications and Widgets
3.
4.
5.
6.
The Opportunity
7.
Market for Social
Apps is Exploding Wikipedia.org Alexa Global Traffic Rankings 1 2 3 4 5 6 7 8 9 10 2005 (U.K.) 2008 1 2 3 4 5 6 7 8 9 10
8.
9.
10.
11.
Product Design
12.
13.
14.
15.
16.
17.
Development Process
18.
19.
20.
21.
Audience Skew heavily
to teen and young adult women—brand influencers
22.
23.
24.
25.
26.
27.
The Viral Loop
User Call to action to invite friends x = invited friends Accept? Yes y% = invite accept rate x * y > 1 gives you viral growth!
28.
29.
30.
31.
32.
33.
Viral Tuning in
Depth
34.
Metrics for your
viral loop User Call to action to invite friends x = invited friends Accept? Yes y% = invite accept rate x * y > 1 gives you viral growth!
35.
36.
37.
38.
39.
40.
Questions?
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