1. Welcome to the Social
Media Seminar- It’s not
just about the cars..it’s
about the people who
drive them.

2. History of the Telephone

3. Think of the time for this to progress

4. Just the tip of the Iceberg

5. • Any Statistics Jump Out At You?
• 96% of Millennials have joined a social network
• Facebook Tops Google for Weekly Traffic
• Facebook 3rd largest country!
• Email passe?
• YouTube 2nd largest search engine
• It’s a Fundamental Shift in the way we
communicate

6. -
• 2 Billion Views Per Day as of May 2010

8. • News Breaks Faster
• Real Time Coverage From Numerous
Perspectives
• Allows For Help and Relief to Move Faster
• Any Examples You Can Share?

10. This is What Social Media is Not!

11. Conventional Advertising

13. Partnership Marketing
• Local Dealerships
• Automotive Repair Facilities
• Automotive Supply Facilities
• Local Events
• Sports Bars
• Insurance Companies

16. • Lowering Recruitment Costs or Employee
Turnover
• Lowering Customer Service Costs
• Lowering Marketing and Product Design Costs
• Increasing Sales via WOMM, reviews, ratings
• Lowering Advertising and PR costs

19. • Dealing With Transparency
• Social Media Policies and Guidelines
• Dealing With The Time Factor
• Handling Negative Comments and
Publicity

20. Hope That Wasn’t Too Deep!

21. Facebook Fan Page Fundamentals
• Difference Between Fan Page and Profile
• Who Should be the Admin?
• What is the Purpose and Goal of your Page?
• Landing Page
• Making the Profile Pic Wow Them
• Decide on Content Strategy

22. Facebook Exercises
• Making a Fan Page-Tips and Tricks
• Vanity URL –
http://www.facebook.com/username
• Facebook Lists
• Posting Status Updates Without the Links
• Uploading Pictures

23. Creating a Facebook Page-Step 1
Start by typing- http://www.facebook.com/pages
Then click--- Create Page

24. Creating a Facebook Page-Step 2
• Choose Local Business
• Then Choose –Automotive/Vehicle Service

25. Creating a Facebook Page-Step 3
• Name your page with your brand name
• Make sure you include your region in page name
• Click Facebook TOS box and Create Page

26. Creating a Facebook Page-Step 4
• Follow the Steps Outlined
• Upload Image and Make it your Profile Pic

27. Creating a Facebook Page-Step 5
• Click on Change Picture in top right corner of Profile Pic
• Then Click the Little Pencil
• Then Click “Edit Thumbnail”

28. Creating a Facebook Page-Step 6
• Drag your image so that it fits in box
• This image will represent your brand in status
updates

29. Creating a Facebook Page-Step 7
• At this point you will be filling out all the information
about your company in this section
• Click “Edit Page” and get Started. After that try a
couple updates

30. Create a Facebook Page-Step 8
• You will now have the option to capture HTML code
to add a badge to your site
• By Clicking on “Send Mobile Email” you will be able
to send pictures and updates via unique email
address.
Unique
Address

31. Create a Facebook Page-Step 9
• Create a Short Bio for Your Main Page
Make it
Memorable With a
Call To Action

32. Creating a Facebook Page-Step 10
• Suggest your page to your friends to acquire
the 25 you need in order to make your Vanity
URL

34. Surveys
• Bottom of Invoice
• Email Marketing
• General Conversation
• Surveymonkey.com

35. • Newsletters
• Business Cards
• Letterheads
• Vehicle Graphics
• Print Ads
• Banners

36. Use Your Email Signature

37. Use Photos!

38. • Target Your Audience
• Extremely Cost Effective
• Excellent Analytics
• Easy to Setup

40. http://www.blueskyfactory.com/fbsign/

41. Other Suggestions
• Add a Link To Your Personal Profile
• Use The Share Button
• Use The @ Tag function
• Autograph Other Fan Pages
• Cross Promote with Other Industry Partners
• Thank you emails
• Texting services

42. A Big Iffy on the Suggest to Friends
Feature

44. I Just Don’t Have Time!!!

45. Make Time!
• Be committed to consistency
• You can over do it!
• Be prepared to measure results to justify time
• Do not expect results overnight

46. Content Generation
• Google Alerts-Where to Start?
• Google Reader
• RSS Feeds and Blog Subscriptions
• Creating Your Own Blog?-Does that sound
painful?

47. Return on Engagement-ROE
• You Can’t be Antisocial and Use Social Media
• Creating Conversation—Demonstration Time!
• Getting Others Talking About You
• People Are The Killer App
• No Disconnect Between Platforms

48. I Hope You Enjoyed the Class!
Thank you so much.
Let’s Stay Connected!- If you have any
comments on today’s presentation,
please take a comment on post them
on my Facebook wall. Thank You!
http://www.facebook.com/thetrainingfactor
Jonathan@TheTrainingFactor.com
Linkedin
http://www.linkedin.com/in/jonathansaar8792/

49. Resources
• Jay Ehret –The Marketing Spot http://www.themarketingspot.com/blog/
• Mack Collier-- http://mackcollier.com/
• Brains on Fire --http://www.brainsonfire.com/
• Social Media Examiner--http://www.socialmediaexaminer.com/
• Socialnomics YouTube Video--http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
• Mashable--- http://mashable.com/
• Mike Whaling 30lines -- http://30lines.com/