How we built our new crowdfunding for social good community Yimby.com using lean startup and agile principles, and how we're growing our audience using growth hacking tactics and constantly testing and learning, even with a small team.

7. www.justgiving.com/yimby/Rowansfancyhat

9. www.justgiving.com/yimby/nomorepage3CTLFC

11. www.justgiving.com/yimby/finefrenzytheatre

15. http://theleanstartup.com/

16. As a [user] I want to be able
to [action] so that [benefit]

17. As a potential pledger I want
to be able to search for a
project by location so that I
can find projects near me

18. “Build a map”

19. http://artsagility.wordpress.com

33. ≠
Null Hypothesis
Creating interesting, sharebale
Yimby style content won’t
engage our audience on social
Measurement
Look at the
likes/clicks/retweets/shares
of each type of content to see
which performs best/worst
Methodology
We have defined 7 different
types of content which we’ll
share on each social network
on different days
Learnings &
questions