Leveraging Facebook for your business is a scary obstacle for some small businesses to overcome. Through these slides, I walk you through information about Facebook, what content you should be sharing on Facebook, promoting your Facebook page, and finally leveraging Facebook analytics.

1. “Social media is not just an activity; it is an investment
of valuable time and resources.” ~ Sean Gardner
Facebook for Your
Business
Jeff Vreeland!
@jvreeland!
March 13, 2014

2. Agenda
❖ 8:30 - 8:45 Introduction!
❖ 8:45 - 9:30 What is Facebook?!
❖ 9:30 - 10:00 Content for Facebook!
❖ 10:00 - 10:15 Break!
❖ 10:15 - 11:00 Promoting Your Facebook Page!
❖ 11:00 - 11:30 Facebook Insights!
❖ 11:30 - 12:00 Questions

4. What is Facebook? Facebook is an online social
networking service.

5. About Facebook
❖ Founded in 2004!
❖ 1.23 Billion Monthly Active Users!
❖ 757 Million Daily Active Users!
❖ 874 Million Monthly Mobile Users!
❖ 507 Million Daily Mobile Users!
❖ 58% Have More then 100 Friends

9. Facebook Demographics
❖ % of Internet users who use Facebook!
❖ Men - 66% Women - 76%!
❖ Age!
❖ 84% of 18-29 !
❖ 79% of 30-49 !
❖ 60% of 50-64 !
❖ 45% of 65+

10. Facebook Demographics
❖ % of Internet users who use Facebook!
❖ Education!
❖ High School Grad - 71%!
❖ Some College - 75%!
❖ College+ - 68%

11. Facebook Demographics
❖ % of Internet users who use Facebook!
❖ Income Level!
❖ Less than $30,000 per year - 76%!
❖ $30,000 - $49,999 - 76%!
❖ $50,000 - $74,999 - 68%!
❖ $75,000+ - 69%

12. Facebook Demographics
❖ % of Internet users who use Facebook!
❖ Urbanity!
❖ Urban - 75%!
❖ Suburban - 69%!
❖ Rural - 71%

13. –Pew Internet Research Project
42% of online adults use multiple social
networking platforms. For those who use only one
social networking site, Facebook is typically—
though not always—the platform of choice.

14. –Pew Internet Research Project
Facebook and Instagram exhibit especially high
levels of user engagement: A majority of users on
these sites check in to them on a daily basis

19. Content For Facebook

20. –Scott Cook
“A brand is no longer what we tell the consumer it
is – it is what consumers tell each other it is.”

21. Content Strategy
❖ What is Your Focus?!
❖ What Are you Going to Post?!
❖ What is Your Tone?

22. What Should Your Focus Be?
❖ Product!
❖ Contest!
❖ Company News!
❖ Events!
❖ Branding!
❖ Sales

23. Brand Focus
Product Contest
Unrelated Company News
Events Sales
Branding

24. What Should You Post?
❖ Photo!
❖ Video!
❖ Text Update!
❖ Link!
❖ Questions

28. What Tone Should You Use?
❖ Applicable !
❖ Talk about your product or service directly!
❖ Emotional!
❖ Appeal to feelings or emotions about the product or
service!
❖ Both!
❖ Talk about a specific part of your product or service that
appeals to the emotions of your buyer

29. Image/Idea Credit to Julia Jakubiec

31. Break Until 10:15

33. Promoting Your Page For Free

34. What Can I Do For Free?
❖ 4 Tips For Promoting Your Facebook Page!
❖ Use Your Current Networks!
❖ Website, Email, Twitter, YouTube, Pinterest

35. What Can I Do For Free?
❖ 4 Tips For Promoting Your Facebook Page!
❖ Share With Family and Friends!
❖ Facebook Has Over 1 BILLION users.

36. What Can I Do For Free?
❖ 4 Tips For Promoting Your Facebook Page!
❖ Take it Offline!
❖ Printed Material, Business Cards, Trade Shows,
Traditional Advertising

37. What Can I Do For Free?
❖ 4 Tips For Promoting Your Facebook Page!
❖ Host a Contest!
❖ Give away an iPad or your own service/product

38. What Can I Do For Free?
❖ 4 Tips For Promoting Your Facebook Page!
❖ Host a Contest!
❖ Give away an iPad or your own service/product

39. Promoting Your Page With Ads

40. Advertising on Facebook
❖ What!
❖ Specifically what are you adverting?!
❖ Who!
❖ Who is your target?!
❖ How!
❖ What type of ad are you using?

41. What Should You Advertise?
I cannot help you with this

42. To Who Should You Advertise?
❖ Who Are Your Demographics?!
❖ B2B, B2C, Women, Men, Children, College Grads!
❖ The Choices Are Endless

44. How Should You Advertise?
❖ A Clear Call To Action

45. How Should You Advertise?
❖ Stopping Power

46. How Should You Advertise?
❖ Clicking Is Worth My While

47. Good or Bad
Good

48. Good or Bad
Bad

49. Good or Bad
Bad

50. Good or Bad
Good

51. Facebook Insights

52. - Marty Rubin
“Every line is the perfect length if you do not
measure it.”

53. What is Facebook Insights?

54. Viral Aspect of Post

55. Who Likes You?
Images Source - https://blog.kissmetrics.com/facebook-insights-and-analytics/

56. Who Likes You?

57. What is Your Reach?

58. Vistiors Information

59. Vistiors Information

60. Your Post Explained

61. Your Post Explained

62. Your Post Explained

63. Who Likes You

64. Competitor Tracking