Smart Publishing is the use of technology and content to create a “match” between consumers and products or services. Welcome to the new publishing based not in content but technology, ideas and ethics.

1. SMART PUBLISHING
WHAT DO WE DO?

2. KONTAGIOUZ.org
3 FACTS ABOUT THE INTERNET

3. KONTAGIOUZ.org
INTERNET IS THE BIGGEST INFORMATION SPOT IN THE WORLD
2.400 MILLION
INTERNET USERS IN 2013
ACCORDING TO
http://www.internetworldstats.com/stats.htm
1
14.3 BILLION
INTERNET PAGES IN 2013
ACCORDING TO
http://www.worldwidewebsize.com

4. KONTAGIOUZ.org
ONLINE AD SPENDING AND PERFORMANCE MODELS ARE GROWING
2013
46.500 MILLION $
SPENT ON ONLINE ADS
ACCORDING TO
PriceWaterhouseCoopers
COMPARED TO
35.000 ADS
MILLION $
SPENT ON PRINT
ACCORDING TO
PriceWaterhouseCoopers
2

5. KONTAGIOUZ.org
ONLINE AD SPENDING AND PERFORMANCE MODELS ARE GROWING
2013
46.500 MILLION $
SPENT ON ONLINE ADS
ACCORDING TO
PriceWaterhouseCoopers
COMPARED TO
35.000 ADS
MILLION $
SPENT ON PRINT
ACCORDING TO
PriceWaterhouseCoopers
2

6. KONTAGIOUZ.org
ONLINE AD SPENDING AND PERFORMANCE MODELS ARE GROWING
2013
46.500 MILLION $
SPENT ON ONLINE ADS
ACCORDING TO
PriceWaterhouseCoopers
COMPARED TO
35.000 ADS
MILLION $
SPENT ON PRINT
ACCORDING TO
PriceWaterhouseCoopers
2
2013
29.400 MILLION $
SPENT ON PERFORMANCE MODELS
ACCORDING TO
PriceWaterhouseCoopers
COMPARED TO
14.200MODELS
MILLION $
SPENT ON CPM
ACCORDING TO
PriceWaterhouseCoopers

7. KONTAGIOUZ.org
ONLINE AD SPENDING AND PERFORMANCE MODELS ARE GROWING
2013
46.500 MILLION $
SPENT ON ONLINE ADS
ACCORDING TO
PriceWaterhouseCoopers
COMPARED TO
35.000 ADS
MILLION $
SPENT ON PRINT
ACCORDING TO
PriceWaterhouseCoopers
2
2013
29.400 MILLION $
SPENT ON PERFORMANCE MODELS
ACCORDING TO
PriceWaterhouseCoopers
COMPARED TO
14.200MODELS
MILLION $
SPENT ON CPM
ACCORDING TO
PriceWaterhouseCoopers

8. KONTAGIOUZ.org
ONLINE PUBLISHERS HAVE NOT EVOLVED TOO MUCH FROM OFFLINE
ADVERTISEMENTS
FROM AD SPACES AND ADREPORTS TO
BANNERS, POPUNDERS, INTERSTITIALS
AND EMAILS
3

9. KONTAGIOUZ.org
ONLINE PUBLISHERS HAVE NOT EVOLVED TOO MUCH FROM OFFLINE
ADVERTISEMENTS
FROM AD SPACES AND ADREPORTS TO
BANNERS, POPUNDERS, INTERSTITIALS
AND EMAILS
3

10. KONTAGIOUZ.org
ONLINE PUBLISHERS HAVE NOT EVOLVED TOO MUCH FROM OFFLINE
ADVERTISEMENTS
FROM AD SPACES AND ADREPORTS TO
BANNERS, POPUNDERS, INTERSTITIALS
AND EMAILS
3
SUBSCRIPTION
MODEL
ONLY AVAIlABLE FOR THE BIG PUBLISHERS
WITH WORLDWIDE AUDIENCES

11. KONTAGIOUZ.org
ONLINE PUBLISHERS HAVE NOT EVOLVED TOO MUCH FROM OFFLINE
ADVERTISEMENTS
FROM AD SPACES AND ADREPORTS TO
BANNERS, POPUNDERS, INTERSTITIALS
AND EMAILS
3
SUBSCRIPTION
MODEL
ONLY AVAIlABLE FOR THE BIG PUBLISHERS
WITH WORLDWIDE AUDIENCES

12. KONTAGIOUZ.org
ONLINE PUBLISHERS HAVE NOT EVOLVED TOO MUCH FROM OFFLINE
ADVERTISEMENTS
FROM AD SPACES AND ADREPORTS TO
BANNERS, POPUNDERS, INTERSTITIALS
AND EMAILS
3
PROMOTIONS
EVOLUTION FROM WEEKEND PROMOTIONS, TO COUPON PROMOTION
AND E-COMMERCE
SUBSCRIPTION
MODEL
ONLY AVAIlABLE FOR THE BIG PUBLISHERS
WITH WORLDWIDE AUDIENCES

13. KONTAGIOUZ.org
ONLINE PUBLISHERS HAVE NOT EVOLVED TOO MUCH FROM OFFLINE
ADVERTISEMENTS
FROM AD SPACES AND ADREPORTS TO
BANNERS, POPUNDERS, INTERSTITIALS
AND EMAILS
3
PROMOTIONS
EVOLUTION FROM WEEKEND PROMOTIONS, TO COUPON PROMOTION
AND E-COMMERCE
SUBSCRIPTION
MODEL
ONLY AVAIlABLE FOR THE BIG PUBLISHERS
WITH WORLDWIDE AUDIENCES

14. KONTAGIOUZ.org
WHAT IS SMART PUBLISHING?

15. SMART PUBLISHING
/smɑːt/ /ˈpʌblɪʃɪŋ/
The use of technology and content to create a “match” between
consumers and products or services

16. “MATCH” OCCURS WHEN...
Two things happen at the same time.
The needs of the user for a specific service or product are fullfilled.
The company find potential consumers that concur with their product rules and
specifications.
SERVICE
OR
PRODUCT
CUSTOMER

17. THIS IS NOT NEW, IT IS A MIXTURE OF...
Performance Marketing
Performance-based advertising is a form of advertising in which
the purchaser pays only when there are measurable results.
SOURCE: wikipedia.org
Content Marketing
Content marketing is any marketing format that involves the creation
and sharing of media and publishing content in order to acquire
customers.
SOURCE: wikipedia.org
Customer Centric
A specific approach to doing business that focuses on the customer.
SOURCE: investopedia.com

18. IT CAN NOT HAPPEN WITHOUT...
NEEDS
Consumers and companies must have a need.
That need will be solved by the smart publisher.
TECHNOLOGY
Collect and use data for “match” purposes.
All the information is put together to complete the prospect.
CONTENT
Inform the consumers and companies with relevant information.
Investigate solutions for their needs.
INNOVATION
Constant improvement of strategies for the fulfilment of needs.
ETHICS
Transparency for customers and companies.

19. HOW DOES SMART PUBLISHING WORK?

20. HOW DOES IT WORK...
NEED -------------- APPRENTICESHIP / KNOWLEDGE -------------- RESULT
CUSTOMER
COMPLETE
PROSPECT
SOLUTIONS
FOR CUSTOMERS
PRODUCT
“MATCH”
INTELIGENCE
SOLUTIONS
FOR COMPANIES
ORIENTED
CONTENT

21. HOW DOES IT WORK...
NEED -------------- APPRENTICESHIP / KNOWLEDGE -------------- RESULT
People that needs
CUSTOMER
COMPLETE
PROSPECT
SOLUTIONS
FOR CUSTOMERS
Credit Card AmEx
PRODUCT
Credit Card VISA
Credit Card Mastercard
With insurance
With cash-back
With discount
With anual payment
“MATCH”
INTELIGENCE
SOLUTIONS
FOR COMPANIES
CREDIT CARDS
ORIENTED
CONTENT

22. HOW DOES IT WORK...
NEED -------------- APPRENTICESHIP / KNOWLEDGE -------------- RESULT
People that needs
CUSTOMER
CREDIT CARDS
Credit Card AmEx
PRODUCT
Credit Card VISA
Credit Card Mastercard
With insurance
With cash-back
With discount
With anual payment
Javier
30 years
Read article:
Travel and credit cards
Madrid
INDIVIDUAL
Interest:
Credit Card VISA
PROFILING
Google “Credit Card”
“MATCH”
Find suitable credit cards
Discard any card but VISA
INTELIGENCE
Score credit cards
ORIENTED
Content Created:
Travel and Credit Cards
CONTENT
Forum:
How did you save on your
holiday trips?
SOLUTIONS
FOR CUSTOMERS
SOLUTIONS
FOR COMPANIES

23. HOW DOES IT WORK...
NEED -------------- APPRENTICESHIP / KNOWLEDGE -------------- RESULT
People that needs
CUSTOMER
CREDIT CARDS
Credit Card AmEx
PRODUCT
Credit Card VISA
Credit Card Mastercard
With insurance
With cash-back
With discount
With anual payment
Javier
30 years
Read article:
Travel and credit cards
Madrid
INDIVIDUAL
Interest:
Credit Card VISA
PROFILING
Google “Credit Card”
“MATCH”
Find suitable credit cards
Discard any card but VISA
INTELIGENCE
Scoring credit cards
ORIENTED
Content Created:
Travel and Credit Cards
CONTENT
Forum:
How did you save on your
holiday trips?
SOLUTIONS
FOR CUSTOMERS
SOLUTIONS
FOR COMPANIES

24. HOW DOES IT WORK...
NEED -------------- APPRENTICESHIP / KNOWLEDGE -------------- RESULT
People that needs
CUSTOMER
CREDIT CARDS
Credit Card AmEx
PRODUCT
Credit Card VISA
Credit Card Mastercard
With insurance
With cash-back
With discount
With anual payment
Javier
30 years
Read article:
Travel and credit cards
Madrid
INDIVIDUAL
Interest:
Credit Card VISA
PROFILING
Google “Credit Card”
SOLUTIONS
Javier is contacted
10 minutes later by Bank A
FOR CUSTOMERS
for a Travel VISA
“MATCH”
Find suitable credit cards
Discard any card but VISA
INTELIGENCE
Scoring credit cards
SOLUTIONS
Bank COMPANIES
FOR A got a new client
ORIENTED
Content Created:
Travel and Credit Cards
CONTENT
Forum:
How did you save on your
holiday trips?
for their Travel VISA