As a Smart Publisher, we need to focus on technology, content, ideas and ethics. See our presentation and learn more about our methodology.

1. KONTAGIOUZ.org
WHERE CAN I FIND SMART PUBLISHERS?

2. KONTAGIOUZ.org
PRESENCE
France -----------Belgium ----------Spain -------------Portugal ---------Poland -----------Brazil --------------
www.e-konomiste.fr
www.e-konomiste.be
www.e-konomisa.es
www.e-konomista.pt
www.e-konomista.pl
www.e-konomista.com.br
THEMES
Loans (Personal, Car, Revolving, Consolidated)
Accounts (Savings, PayDay)
Investments (Deposits, Broker)
Cards (credit, debit, discounts)
Insurance (Home, Car, Moto, Life, Health)
Financial Advice
Telecomunications (TV, Phone, Internet)
Utilities (electricity, gas, water)
TRAFFIC
226.232
810.112
235.323
22.589
62.507
Monthly Visits
Monthly Page Views
Monthly Generated Contacts
Monthly New Registerations
Active User Database

3. KONTAGIOUZ.org
PRESENCE
France -----------Belgium ----------Spain -------------Portugal ---------Poland ------------
www.monportailfinancier.fr
www.monportailfinancier.be
www.miportalfinanciero.es
www.meuportalfinanceiro.pt
www.mojportalfinansowy.pl
THEMES
Loans (Personal, Car, Revolving, Consolidated)
Accounts (Savings, PayDay)
Investments (Deposits, Broker)
Cards (credit, debit, discounts)
Insurance (Home, Car, Moto, Life, Health)
Financial Advice
Telecomunications (TV, Phone, Internet)
Utilities (electricity, gas, water)
TRAFFIC
494.132
1.356.255
332.112
32.321
234.337
Monthly Visits
Monthly Page Views
Monthly Generated Contacts
Monthly New Registerations
Active User Database

4. KONTAGIOUZ.org
WHAT SOLUTIONS DO WE OFFER?

5. KONTAGIOUZ.org
1
PRODUCT STRATEGY
Methodology for all the produts owned by our clients
LEARNING (Product deconstruction made by our country consultants)

6. KONTAGIOUZ.org
PRODUCT STRATEGY
Methodology for all the produts owned by our clients
LEARNING (Product deconstruction made by our country consultants)
product specifications

7. KONTAGIOUZ.org
PRODUCT STRATEGY
Methodology for all the produts owned by our clients
LEARNING (Product deconstruction made by our country consultants)
INTEGRATION (Product placement in our platforms depending on its
characteristics)
Product and Entity Pages
Banners (interstitials / mrecs / popunders)
Related Content
Newsletters

8. KONTAGIOUZ.org
PRODUCT STRATEGY
Methodology for all the produts owned by our clients
LEARNING (Product deconstruction made by our country consultants)
INTEGRATION (Product placement in our platforms depending on its
characteristics)
Product and Entity Pages
Banners (interstitials / mrecs / popunders)
Related Content
Newsletters
interstitial

9. KONTAGIOUZ.org
PRODUCT STRATEGY
Methodology for all the produts owned by our clients
LEARNING (Product deconstruction made by our country consultants)
INTEGRATION (Product placement in our platforms depending on its
characteristics)
Product and Entity Pages
Banners (interstitials / mrecs / popunders)
Related Content
Newsletters
ONE TO ONE ANALYSIS (Product evolution)
Prospect creation (visits / clicks / conversions / chat / email / feedback)
Market tendencies (searching / social / off-line)
New prospect research (long tail traffic research / specific content)

10. KONTAGIOUZ.org
PRODUCT STRATEGY
Methodology for all the produts owned by our clients
LEARNING (Product deconstruction made by our country consultants)
INTEGRATION (Product placement in our platforms depending on its
characteristics)
Product and Entity Pages
Banners (interstitials / mrecs / popunders)
Related Content
Newsletters
ONE TO ONE ANALYSIS (Product evolution)
Users interaction (visits conversion report
/ clicks / conversions / chat / email / feedback)
Market tendencies (searching / social / off-line)
New prospect research (long tail traffic research / specific content)

11. KONTAGIOUZ.org
2
USER SOLUTIONS
Smart ideas and tools implemented to solve the user needs.
SIMULATOR (Avg. 27% of new users fill the page form)
Source: Kontagiouz analytics tool

12. KONTAGIOUZ.org
USER SOLUTIONS
Smart ideas and tools implemented to solve the user needs.
SIMULATOR (Avg. 27% of new users fill the page form)
SIMULATOR (Avg. 27% of new users fill the page form)
Source: Kontagiouz analytics tool

13. KONTAGIOUZ.org
USER SOLUTIONS
Smart ideas and tools implemented to solve the user needs.
SIMULATOR (Avg. 27% of new users fill the page form)
COMPARATOR (Avg. 9% of new users click on the comparator)
Source: Kontagiouz analytics tool

14. KONTAGIOUZ.org
USER SOLUTIONS
Smart ideas and tools implemented to solve the user needs.
SIMULATOR (Avg. 27% of new users fill the page form)
COMPARATOR (Avg. 9% of new users click on the comparator)
COMPARATOR (Avg. 9% of new users click on the comparator)
Source: Kontagiouz analytics tool

15. KONTAGIOUZ.org
USER SOLUTIONS
Smart ideas and tools implemented to solve the user needs.
SIMULATOR (Avg. 27% of new users fill the page form)
COMPARATOR (Avg. 9% of new users click on the comparator)
PERSONAL ASSISTANCE
CHAT (Avg. 2 of 100 users request assistance)
EMAIL (Avg 14 of 100 send emails asking for assistance)
FACEBOOK (Avg. 5% network interaction)
GOOGLE + (Avg. 8% network interaction)
Source: Kontagiouz analytics tool

16. KONTAGIOUZ.org
USER SOLUTIONS
Smart ideas and tools implemented to solve the user needs.
SIMULATOR (Avg. 27% of new users fill the page form)
COMPARATOR (Avg. 9% of new users click on the comparator)
PERSONAL ASSISTANCE
CHAT (Avg. 2 of 100 users request assistance)
EMAIL (Avg 14 of 100 send emails asking for assistance)
FACEBOOK (Avg. 5% network interaction)
GOOGLE + (Avg. 8% network interaction)
CHAT (Avg. 2 of 100 users request assistance)
Source: Kontagiouz analytics tool

17. KONTAGIOUZ.org
3
PERFORMANCE CONTENT
Focused on providing users with interesting and useful content.
The content is researched by a relevant volume of users.
The content is related with products, in many cases as the solution.
Has a high conversion rate, which shows users interest.
The content is displayed in diverse ways for better understanding.

18. KONTAGIOUZ.org
PERFORMANCE CONTENT
Focused on providing users with interesting and useful content.
The content is researched by a relevant volume of users.
The content is related with products, in many cases as the solution.
Has a high conversion rate, which shows users interest.
The content is displayed in diverse ways for better understanding.
CASE STUDY “The cheapest car insurance in Portugal”
950 exact searches per month
Related to OK Teleseguros and Logo Seguros
(both companies work car insurance based in low prices)
Simulator conversion rate 19%
Banners click rate 14%

19. KONTAGIOUZ.org
PERFORMANCE CONTENT
Focused on providing users with interesting and useful content.
The content is researched by a relevant volume of users.
The content is related with products, in many cases as the solution.
Has a high conversion rate, which shows users interest.
The content is displayed in diverse ways for better understanding.
CASE STUDY “The cheapest car insurance in Portugal”
2500 exact searches per month
Related to OK Teleseguros and Logo Seguros (both companies work car
insurance based in low prices)
Simulator conversion rate 19%
Banners click rate 14%
search result and page

20. KONTAGIOUZ.org
PERFORMANCE CONTENT
Focused on providing users with interesting and useful content.
The content is researched by a relevant volume of users.
The content is related with products, in many cases as the solution.
Has a high conversion rate, which shows users interest.
The content is displayed in diverse ways for better understanding.
CASE STUDY “The cheapest car insurance in Portugal”
2500 exact searches per month
Related to OK Teleseguros and Logo Seguros (both companies work car
insurance based in low prices)
Simulator conversion rate 19%
Banners click rate 14%
infographic

21. KONTAGIOUZ.org
4
PRODUCT REPORTS - Financial Client
Product Strategy
Objective information with specifications for the product
Presence on different sections of the financial platforms (E-konomista /
My Financial Portal)
Goal
Increase client results
In some cases, we are only able to track results (leads)
(It is not possible to work on sales because the lack of data)
Report
Analyzed Data From 01/01/13 to 01/08/13
We focused on Personal Credit leads (only one product on each report)
We did the match through the subid
Up to 23 factors are tracked in this reports (source traffic / behaviour...)
All reports include conclusions and product strategy improvements.

22. KONTAGIOUZ.org
PRODUCT REPORTS - Financial Client
Tracked Leads 591 from 931 sent (63%)
At the beginnig of the year we suffered several subid tracking problems
with the affiliation network. Actually solved.
From now we will only work from results from the tracked leads.
Lead Validation
314 valid leads
277 rejected leads (46,8%)
Why these leads were rejected? Try to find a tendency to stop this
type of consumers.
Sales fom valid leads
42 leads result on sale (7.1% from original leads)
Look a Like process. Try to find similarities and send this type of
consumers.
272 leads did not have sale (92.9% form original leads)
Why did not result on sale? Is there any difficulty that causes this
result.

23. KONTAGIOUZ.org
PRODUCT REPORTS - Financial Client
Consumers Feedback
It is important for us to have consumers and clients satisfied.
Our consumer feedback is taken very seriously.
We get that through various sources (email / chat / facebook...)
Rejected Leads (5% answered)
What is your transaction opinion?
Happy (4%) / Average (23%) / Unhappy (73%)
Valid Leads / Not Sale (2% answered)
Did you know the brand?
Yes (64%) / No (36%)
Valid Leads / Sale (17% answered)
What is your transaction opinion?
Happy (34%) / Average (49%) / Unhappy (17%)

24. KONTAGIOUZ.org
MARKET REPORTS
Every three monts and one full report at the end of the year.
The report includes analysis of the actual situation and tendencies for the
followig months.
Essential in a changing online market.
2012 financial and insurance online market

25. DO YOU WANT
TO EXPERIENCE
SMART PUBLISHING?
Javier Molina
javier.molina@kontagiouz.org
00351 912014339

26. KONTAGIOUZ
SMART PUBLISHING