The document discusses how virtual worlds can provide insights for improving knowledge transfer in organizations. It argues that virtual worlds intrinsically motivate users through competence, autonomy, relatedness, fantasy, and curiosity in a way that computer-supported collaborative work does not. This higher level of intrinsic motivation may better support the informal communication and trust needed for knowledge transfer. The author hypothesizes that intrinsic motivation when using computer-mediated communication positively impacts the social aspects of work like knowledge transfer. Further research is planned to explore how design patterns from virtual worlds could be applied to organizational settings.