It helps to understand the principles, philosophy and science behind the films.

1. MOVIE
MARKETING
CAMPAIGN
Here is where your presentation begins
WHY
STUDY
FILMS?
Dr.JANARDHAN JUVVIGUNTA

2. ● Cinema is a dynamic in nature
● Its capacity to arrange and rearrange time and motion
● Thus reveals its dimensions that are deeply social,
historical, industrial, technological, philosophical, political,
aesthetic, psychological, personal, and so forth.
Tenet Turnstile to Car Chase Real Time
WHY
STUDY
FILMS

3. A science of audience
stimulation-
Alfred Hitchcock
MISSION
STATEMENT

4. 05. INFORMATIVE
06. TRANSFORMATION
03. SELF EXPRESSION
04. IDENTIFICATION
WHY
STUDY
FILMS
01. ENTERTAINMENT
02. PLEASURE & DESIRE

5. “Film tells Stories”
Films can bond
communities,
consolidate identities
and also, conversely,
divide people
“Cinema of
attractions.”
Tom Gunning
GOALS

6. Films have a clearly describe expressive
subject, Whether it is a real or fictional
persona whose explorations shape the film.
SELF
EXPRESSIVE
Aldous Huxley

7. Cinema as information. However, does not
restrict itself to the canonical documentaries
INFORMATIVE

8. Characters
are personal,
designed by
societal
inspiration
Technological
transformation
WHY
STUDY
FILMS
Stars as idols
of consumption
that everyone
in society can
emulate through
their habits as
consumers.
PLEASURE & DESIRE
IDENTIFICATION &
IDENTITY
TRANSFORMATION

9. MISE-EN
- SCÈN
CINEMATO
GRAPHY
EDITING
SOUND VFX
FILM
IS
A
LANGUAGE

10. INDIAN
CINEMA
3000 FILMS PRODUCED
ANNUALLY
15 REGIONAL FILM
INDUSTRIES
KEY MESSAGES
DISTRIBUTORS WORLDWIDE
DVD & Blu-ray sales
12,000
theaters
$3 BILLION REVENUE
box office
The Prasads IMAX is one
of the largest 3D IMAX
screens in the world.
KEY MESSAGES

11. THANKS