For a successful email campaign, the mandatory requirements are a good database, a good creative and great landing pages. To help get your emails delivered to the inbox, you want to make sure your lists are clean and have been grown the right way. You won’t get the most from your email marketing efforts if your email list isn’t in good shape. Check this presentation by Team Juvlon, as we share tips to grow and nurture your list. This presentation covers - - Best practices to grow list organically - Tips to grow productive list using in-organic activities - Tips to montize using your email list - Introduction to PrimeNetwork - How PrimeNetwork works

1. How to Grow your Email List

2. Agenda
BEST PRACTICES TO GROW LIST ORGANICALLY
HOW TO GROW PRODUCTIVE LIST IN-ORGANICALLY
MONETIZE YOUR EMAIL LIST
INTRODUCTION TO PRIMENETWORK
Q & A

3. Did you know?
● Fact: your email list degrades by 22.5% every year
● Email list growth needs to be a regular and consistent
activity
You want to grow your list...
But what do you want to give?

4. What's the benefit to your subscriber
Make sure a potential subscriber has a good reason to subscribe.
Newsletters
Educational, informative
Rewarding
Promotions

5. Effective Tactics Vs. Most difficult

6. GROWING YOUR LIST ORGANICALLY

7. Your website sign-up is KEY

8. Boost-up your Sign-up

9. Boost-up your Sign-up

10. Boost-up your Sign-up

11. Put your signature to good use

12. Allow to Share

13. Sign-up in Newsletter

14. Sign-up form on Social Media

15. Sign-up through Content

16. In-store Communication

17. GROWING YOUR LIST
INORGANICALLY

18. Grow your list INORGANICALLY
DO NOT EVER, EVER BUY LISTS
● Renting Lists, think List brokers
● Partner with other lists owners, kind-for-kind
● Google Adwords
● Go for traditional advertising
● Sponsor conferences, webinars

19. Poll
Have you ever rented 3PLs?
1. I've used 3PLs and have had success
2. I wasn't happy with 3PL campaign performance
3. I've never used 3PLs, but I'd like to try

20. Third-party Lists 3PLs
3PLs can be of varying permissions levels
● Permission-based lists perform well
– Association members, publication subscribers
– Good, consistent relationship with the list owner
● Aggregated or compiled lists
– Loose or no relationship with list owner
– Extracted from directories, websites or one-time
interactions

21. Choosing the right 3PLs
List Brokers
● Market multiple third-party lists
● Work on target audience matching
● Are able to provide a good mix of lists
● Can optimize your spends

22. Choosing the right 3PLs
Don't just choose one list
● Define your target audience
● Use a list broker
● Choose atleast 3 lists
● Test market to a slice of the lists
● Pick the best responding list

23. Marketing to 3PLs
Sponsored sending
● From name of the list owner, existing relationship
● Co-brand the email body with their logo also
● Better open and response rates
● Applicable to permission-based lists

24. Marketing to 3PLs

25. MONETIZE YOUR EMAIL LIST

26. Monetization Methods
Generate Pageviews

27. Monetization Methods
Co-Registration

28. Monetization Methods
Display Banners

29. Monetization Methods
Rent out your List

30. HOW TO RENT A LIST OR
RENT OUT MY LIST

32. What is PrimeNetwork? (For Publishers)

33. What is PrimeNetwork? (For Advertisers)

34. How-it-Works

35. How-it-Works

36. How-it-Works

37. How-it-Works

38. How-it-Works

39. Questions?
Smita More
smita.more@nichelive.com
marketing@juvlon.com
www.juvlon.com
www.juvlon.com/primenetwork