Personal Branding ONLINE: Who are you?

Masterclass ONLINE personal branding – who are you?
Kirsten Jassies Blogtoday.nl @kirst_enj
Jantine Vaartjes April and May @aprilandmay

Even a OS system is
a personal brand in
the movie HER

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7 March 2014

Masterclass Online Personal Branding

Inspiring people
People who have made online brands of
themselves: a designer, a fashionblogger, a
marketer and a photographer

Tina Roth Eisenberg – Swissmiss
Creative Mornings – Teux Deux - Tattly
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7-3-2014

Zo word je een fashionblogger

Neginmirsalehi.com

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7-3-2014

Zo word je een fashionblogger

100.000 unique visitorsI p/m 600.000 pageviews p/m 60.000
Facebook fans | 1 million Instagram followers | Engagement:
average 30.000 likes and 300 reactions on an Instagram photo

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7 March 2014


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7 March 2014


SO… GOOGLE your name …
 Happy with the results?
Remember: you will be
googled!
YOU can determine what
the Google results are on
your name by starting to
create content on a blog,
your own blog or on
important social channels
like LinkedIn and Twitter.

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7 March 2014


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7 March 2014


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7 March 2014


Social influencers

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7 March 2014


Using influencers really works.… (if brand & blog/ger match)

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7 March 2014

Advertising through Social Influence

YOUR online identity
The ways to go out there and show yourself

A personal blog or blogging for other blogs LinkedIn (+Behance) - Twitter - Facebook
profile and page - Instagram - Pinterest Youtube - Google+ - Slideshare

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7 March 2014


A BLOG: you need it!
(10 steps to start and keep up)

1 What is your passion?

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7 March 2014


2 Name giving

Choose a name for your
blog and also register this
name on all social
platforms.

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7 March 2014


3 Choose a platform like Tumblr, Blogger of Wordpress

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4 Think of original categories and returning subjects

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7 March 2014


5 Make sure there are SHARE buttons on every post and page

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6 Promote your blogposts through your social channels

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7 Are you vlogging yet?

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8 Networking: make (online friends) help eachother, visit events

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9 Write guestposts for big blogs or get some guestbloggers
for your own site

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10 Join a network

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7 March 2014


Instagram
Over 150 million users,
65% of all US brands are
here like ASOS, BMW,
Anthropologie, Tiffany &
Co. Brands pay large
Instagrammers like Negin
Mirsalehi (Gigi New York)
and Beyonce (Pepsi).

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7 March 2014


Pinterest
Online content
discovery platform with
over 100 million users.
80% of the images get
repinned. It will be the
biggest search engine
under women.

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7 March 2014


LinkedIn
Network since 2003 for
professionals where you can
brand your career, engage with
other professionals and get in
touch with companies

• 227 million users
• Complete your profile 100%
• No more businesscards nescessary
when you have LinkedIn
• Finding personnel or a job
• Join groups, follow companies
• Make sure you have the perfect headline
(4 the job you WANT) and introduction
• Give endorsements then you will receive
them back
• Ask for recommendations
• Start discussions

Facebook
Biggest network for friends.
Owner of Instagram. Youth is
abandoning Facebook, stepping
over to Snapchat and
Instagram. But still the biggest
in the world.

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7 March 2014


- 6,8 million active Facebook accounts in NL
- It’s all about engagement and interaction
- Video’s and pics lead to the most likes and shares while text teasers with links lead
to traffic to your site
- The average post cycle is 3 hours. Succesful posts can live up to 9 hours and an
extraordinary one can last for 12 hours
- The Edgerank determines what posts you see in your timeline
- Most influencers have a facebookpage. Of all social channels, this one still leads the
most traffic to their websites/blogs
- Facebook Insights give you deep insights in your fans age, demographics and
interests
- Facebook open search is every interesting, try it!
- Facebook advertising works, but you pay between 10 and 70 cents per new fan

• 240 million active twitter users worldwide
• All about 140 signs, #hashtags, retweets and @mentions
• Real time
• Best platform for breaking news
• Big brands use it for webcare
• Most influencers use twitter for conversations and to get in contact with
brands and followers
•Advertising possibilities still in early stages

Twitter
A micro-blogging
platform

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7 March 2014


GOOGLE +
.

Tech people are here. You
should be here. Goolge
demands it of you and your
brand. Claim your
authorship!

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7 March 2014


YOUTUBE
Youtube and videos are
booming. Youtube is
used like google. Some
youtubers can live off
their creators job like
gamer Pewdiepie.
Monthly over 1 billion
unique visitors.

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7 March 2014


Mobile changes SOCIAL

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7 March 2014


Trends in online profiles

 Different kind of blogs/platforms (Medium, Ghost, Svbtle, Flipboard,
Storehouse)
 Creating content is easier than ever and will be even easier in the future
 Some social channels die, some new ones arise
 Content will come to you instead of you searching in different places
 Smarter techniques (your phone is your identity &you carry it everywhere)
 Being offline will be harder

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7 March 2014


Questions? Contact me! Justk.nl @kirst_enj

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7 March 2014


Personal Branding ONLINE: Who are you?

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Personal Branding ONLINE: Who are you?