This document provides tips on how to become a successful fashion Instabrand. It discusses the large user bases of Instagram and Snapchat and how they differ, with Instagram being more image-focused and popular with millennials while Snapchat is more live in-the-moment content popular with teenagers. It recommends focusing Instagram efforts on stories to engage followers more personally before exploring Snapchat. Tools for analyzing top brands and influencers on each platform are also listed. Lastly, common tactics for growing followers and engagement on Instagram are recapped.

1. HOW TO BECOME A
FASHION INSTABRAND
@kirstenjassies justK.nl

2. kirstenjassies
kirstenjassies
IGmarketingNL
@KIRSTENJASSIES
SOCIAL MEDIA SPECIALIST
@KIRSTENJASSIES - FASHIONBRANDS - JANUARY 2017

3. INSTAGRAM - SNAPCHAT
- the NUMBERS
INSTAGRAM WORLD 600 MILLION USERS its the second social
platform in the world (FACEBOOK has 1.8 billion, 3x as much)
INSTAGRAM NL has 2.5 million users
SNAPCHAT WORLD 150 million users
SNAPCHAT NL has 1 million
@KIRSTENJASSIES - FASHIONBRANDS - JANUARY 2017

4. INSTAGRAM (STORIES)
VS SNAPCHAT
Instagram is the Picture Perfect social media channel that Facebook owns
Snapchat is fun, unfiltered and in the moment. It’s a camera company with a
hyperevolved text messaging platform for mostly teenagers
Instagram has more millennials as users and brands use the platform as their website
Instagram stories = Snapchat minut the FUN and gamification
Instagram stories strenghten your Instagram presence, make it more personal and
zullen will lead to a higher engagement with your followets
Snapchat is a 1-to-1 app where the engagement is sky-high, while Instagram can be
one to many
@KIRSTENJASSIES - FASHIONBRANDS - JANUARY 2017

5. ADVICE INSTA vs SNAPCHAT
DID NOT START WITH SNAPCHAT YET?
DON’T > UNLESS YOUR AUDIENCE IS VERY YOUNG AND YOU KNOW
THEY ARE WILII
FOCUS ON INSTAGRAM AND START EXPERIMENTING WITH INSTA
STORIES
@KIRSTENJASSIES - FASHIONBRANDS - JANUARY 2017

6. MIJN EERSTE FOTO, DECEMBER 2010

8. Top 20 NL brands & influencers

9. How to check and compare: TOOLS
WORLDWIDE
index.iconosquare.com
influencer.iconosquare.com
NL
brandengagementindex.nl
influencerengagement.nl

10. HOW DID THEY DO IT?
@KIRSTENJASSIES - FASHIONBRANDS - JANUARY 2017

14. RECAP: HOW TO GROW ON INSTAGRAM
FOLLOW MORE PEOPLE
LIKE & COMMENT MORE
POST MORE OFTEN
CHANGE THE TIMING OF YOUR POSTS
USE RELEVANT HASHTAGS
TAG OTHERS IN YOUR PHOTOS
WORK WITH INFLUENCERS
JOIN INSTAGRAM GROUPS / POSSES
REPEAT YOUR SUCCESSES
ADVERTISE
USE INSTA STORIES
CHANGE TO COMPANY PAGE
@KIRSTENJASSIES - FASHIONBRANDS - JANUARY 2017

15. KIRSTEN JASSIES
INSTAGRAM - SNAPCHAT - VIDEO
WORKSHOPS - PRESENTATIONS - ADVICE - STRATEGY
www.justK.nl * SLIDESHARE.NET/JUSTKIRSTEN
VRAGEN?
@KIRSTENJASSIES - FASHIONBRANDS - JANUARY 2017