Luther Social Media Summit - Session 2: Social Media Essentials

1. SOCIAL MEDIA ESSENTIALS Luther Social Media Summit

7. #LUTHSMS

8. THE SOCIAL WEB IS HUGE! How big is it? #LUTHSMS

9. #LUTHSMS

10. But don’t just take my word for it. #LUTHSMS

11. #LUTHSMS

12. 50% #LUTHSMS

13. 50% World’s population 30-years-old and under. #LUTHSMS

14. #LUTHSMS

15. 96% #LUTHSMS

16. 96% Millennials that have joined a social network. #LUTHSMS

17. #LUTHSMS

18. 85% #LUTHSMS

19. 85% Online users aged 45-54 who use some form of social network. #LUTHSMS

20. How are churches using social media? #LUTHSMS

21. #LUTHSMS

22. 78% #LUTHSMS

23. 78% Have a website. #LUTHSMS

24. #LUTHSMS

25. 47% #LUTHSMS

26. 47% Are active on Facebook. #LUTHSMS

27. #LUTHSMS

28. 40% #LUTHSMS

29. 40% Do nothing social media-related. #LUTHSMS

30. COMMON REASONS FOR NOT USING SOCIAL MEDIA Limited staff time 46 Lack of resources 41 Limited volunteer time 39 Lack of interest 35 #LUTHSMS

31. #LUTHSMS

32. EXPLORING THE ESSENTIALS The Big Three 1. Blogging 2. Facebook 3. Twitter #LUTHSMS

34. BLOGGING #LUTHSMS

35. BLOGGING “A frequent, chronological publication of personal thoughts and Web links.” #LUTHSMS

36. BLOGGING “A frequent, chronological publication of personal thoughts and Web links.” MarketingTerms.com #LUTHSMS

38. BLOGGING “A blog is a type of website that is usually arranged in chronological order from the most recent ‘post’ (or entry) at the top of the main page to the older entries towards the bottom.” #LUTHSMS

39. BLOGGING “A blog is a type of website that is usually arranged in chronological order from the most recent ‘post’ (or entry) at the top of the main page to the older entries towards the bottom.” Darren Rowse (a.k.a. @ProBlogger) #LUTHSMS

41. BLOGGING Common Reasons for Blogging #LUTHSMS

42. BLOGGING Common Reasons for Blogging Provide a “face” for your organization #LUTHSMS

46. BLOGGING Common Reasons for Blogging Provide a “face” for your organization Share specialized information #LUTHSMS

51. BLOGGING Common Reasons for Blogging Provide a “face” for your organization Share specialized information Make an announcement #LUTHSMS

57. BLOGGING Common Reasons for Blogging Provide a “face” for your organization Share specialized information Make an announcement Provide “oﬃcial” statements #LUTHSMS

63. BLOGGING Common Reasons for Blogging Provide a “face” for your organization Share specialized information Make an announcement Provide “oﬃcial” statements #LUTHSMS

64. BLOGGING Common Reasons for Blogging Provide a “face” for your organization Share specialized information Make an announcement Provide “oﬃcial” statements Self-expression #LUTHSMS

66. TWITTER #LUTHSMS

67. TWITTER Common Reasons for Twitter #LUTHSMS

68. TWITTER Common Reasons for Twitter Interact with your congregation/volunteers #LUTHSMS

72. TWITTER Common Reasons for Twitter Interact with your congregation/volunteers Promote blog posts #LUTHSMS

77. TWITTER Common Reasons for Twitter Interact with your congregation/volunteers Promote blog posts Establish thought leadership #LUTHSMS

83. TWITTER Common Reasons for Twitter Interact with your congregation/volunteers Promote blog posts Establish thought leadership Staying up-to-date on your context #LUTHSMS

89. TWITTER Common Reasons for Twitter Interact with your congregation/volunteers Promote blog posts Establish thought leadership Staying up-to-date on your context #LUTHSMS

90. TWITTER Common Reasons for Twitter Interact with your congregation/volunteers Promote blog posts Establish thought leadership Staying up-to-date on your context Listen, listen, listen! #LUTHSMS

93. FACEBOOK #LUTHSMS

94. FACEBOOK Quick Statistics #LUTHSMS

95. FACEBOOK Quick Statistics +500 million active users #LUTHSMS

96. FACEBOOK Quick Statistics +500 million active users 50% of active users log on everyday #LUTHSMS

97. FACEBOOK Quick Statistics +500 million active users 50% of active users log on everyday Added +200 million users in > 1 year #LUTHSMS

98. FACEBOOK Quick Statistics +500 million active users 50% of active users log on everyday Added +200 million users in > 1 year 700 billion minutes per month #LUTHSMS

99. FACEBOOK Quick Statistics +500 million active users 50% of active users log on everyday Added +200 million users in > 1 year 700 billion minutes per month 70% of users outside US #LUTHSMS

100. #LUTHSMS

101. Why Does This Matter? #LUTHSMS

102. STATS = PEOPLE #LUTHSMS

103. PEOPLE = CHURCH (Not your church, but the Church. You get the idea.) #LUTHSMS

104. #LUTHSMS

105. il lion of them! Al l 500 m #LUTHSMS

106. SOCIAL MEDIA VISION Luther Social Media Summit

108. It’s your big idea.

109. It’s your big idea. (What is it?)

110. Further, how do you translate your big idea online?

111. PEOPLE

112. ying to reach? Who are you tr

113. o reach them? do you want t Why

114. measu rable”? your “ultimate What is

115. PEOPLE W HO? W HY? W HAT?

116. PROCESS

117. your strategy? erespons ible for Who will b

118. your st rategy? ill you execute When w

119. l you interact? How often wil

120. PROCESS HO? EN? HOW W WH EN? OFT

121. TECHNOLOGY

122. me nt your goal? media compli What so cial

123. me nt your goal? media compli What so cial be all o f them. t: It shouldn’t H in

124. l suppo rt you? chnolo gies wil What te

125. TECHNOLOGY SO CIAL W HAT RKS? OLO GY? NE TWO T ECHN

126. #CHAT What social media tools are of most interest to you? Why? What do you hope to gain by using social media? #LUTHSMS

127. #CHAT How will you measure your social media eﬀorts in ministry? What’s your ultimate measurable? #LUTHSMS

129. Questions?

130. RESOURCES www.Mashable.com www.eMarketer.com www.ReadWriteWeb.com www.BusinessInsider.com www.JustinWise.net www.MonkDevelopment.com/Blog #LUTHSMS

131. RESOURCES Trust Agents by Chris Brogan Crush It! by Gary Vaynerchuck Groundswell by Li & Bernoﬀ Here Comes Everybody by Clay Shirky #LUTHSMS

Luther Social Media Summit - Session 2: Social Media Essentials

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (11)

Ähnlich wie Luther Social Media Summit - Session 2: Social Media Essentials

Ähnlich wie Luther Social Media Summit - Session 2: Social Media Essentials (20)

Mehr von Justin Wise

Mehr von Justin Wise (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Luther Social Media Summit - Session 2: Social Media Essentials

Hinweis der Redaktion