This document outlines tools and techniques for teaching customer interviews. It includes: 1. Conducting a 60-minute MVP to get buy-in and fail fast. 2. Demonstrating interviewing rules like not talking about your idea and only opening your mouth to ask questions or affirm answers. 3. Providing an interview script template and conducting interview triads to practice interviewing and being interviewed. 4. Demonstrating a live interview, including options if no one calls like using a ringer or recording. 5. Discussing how to connect interviews to an MVP by building a no-code landing page, video, and validation tools. The overall goal is to

1. TEACHING
CUSTOMER
INTERVIEWS
Justin Wilcox
Welcome
Introduce yourself in chat

2. EXPERIMENTAL PLATFORM
Custom-built
Full screen
Slider
Announcements
Interactions

3. NEW: SLACK-ISH CHAT
Ask questions
Moderator: Federico

4. FEDERICO
MAMMANO
Entrepreneur
Coach and Teacher
JUSTIN WILCOX
Entrepreneur
Coach and Teacher

5. NEW: SLACK-ISH CHAT
Ask questions
Moderator: Federico
Emoji questions
You reply to questions
Private messaging

6. GOAL
Better than In-Person

7. NOT A NORMAL TALK
Attempt customer
interview live

8. IF PHONE RINGS
I’ll
answer
You take feverish notes

9. TOOL: INTERVIEW SCRIPT
Simple
Editable
Script Generator:
http://customerdevlabs.com/script/

10. FAQ
Recorded? Yes
Tools? Slides have links
Timing? 1 hour + 30 min ?’s

11. WHO AM I?
Justin Wilcox
CustomerDevLabs.com
Tech Stars
Google for Entrepreneurs
WHO AM I?

12. AGENDA: 6 TEACHING TOOLS
1. Getting Buy-In
 60-Minute MVP
2. Interviewing Rules
3. Interview Script
4. Interview Triads
5. Demo Live Interview
6. Interview to MVP

13. AGENDA: 6 TEACHING TOOLS
1. Getting Buy-In
 60-Minute MVP
2. Interviewing Rules
3. Interview Script
4. Interview Triads
5. Demo Live Interview
6. Interview to MVP

14. GETTING BUY-IN
Solve Their Problem
Fail Fast: 60-Minute MVP

15. WHY 60-MINUTE MVP?
Create Failed
Founders…Fast

16. 60-MINUTE MVP
Instructions & Videos:
60-Minute MVP

17. WHY 60-MINUTE MVP?
Create Failed
Founders…Fast
Build MVP
Sell MVP
Mini-interviews
Reflect

18. QUESTIONS
What would hinder
you from doing this?

19. AGENDA: 6 TEACHING TOOLS
1. Getting Buy-In
 60-Minute MVP
2. Interviewing Rules
3. Interview Script
4. Interview Triads
5. Demo Live Interview
6. Interview to MVP

20. THE SETUP
Anyone want to interview
you?
They face away from screen.

21. Rule #1
Don’t talk about
your idea

22. Rule #2
Never ask about
the future
- “Would you use...”
- “How much would you pay?”

23. Rule #3
Only 3 reasons to
open your mouth
1. Ask a question
2. Affirm their answer
3. Breathe

24. COMMON QUESTIONS
What if no one says the
problem?
Can I talk about my product
at the end?

25. AGENDA: 6 TEACHING TOOLS
1. Getting Buy-In
 60-Minute MVP
2. Interviewing Rules
3. Interview Script
4. Interview Triads
5. Demo Live Interview
6. Interview to MVP

26. TOOL: INTERVIEW SCRIPT
Simple
Editable
Script Generator:
http://customerdevlabs.com/script/

27. AGENDA: 6 TEACHING TOOLS
1. Getting Buy-In
 60-Minute MVP
2. Interviewing Rules
3. Interview Script
4. Interview Triads
5. Demo Live Interview
6. Interview to MVP

28. WHY TRIADS?
Practice
Experience interviewing
Experience being
interviewed

29. INTERVIEW TRIADS
1. Interviewer
2. Interviewee
3. Rule Enforcer/Note Taker

30. TEACHING: INTERVIEW TRIADS
1. Print out scripts
2. Create triads
3. 10 minutes in each role
4. Interviewer: “What’s the hardest part about
starting a company?”
5. Finish script? Start again.
6. Debrief

31. DEBRIEFING TRIADS
Most important part
Ask
 Surprises?
 Feel like to be interviewed?
 Feel like interviewing?
 Take practice
 Practice every time you meet someone new
 How did it feel having a note taker?

32. QUESTIONS
What would hinder
you from doing triads?

33. AGENDA: 6 TEACHING TOOLS
1. Getting Buy-In
 60-Minute MVP
2. Interviewing Rules
3. Interview Script
4. Interview Triads
5. Demo Live Interview
6. Interview to MVP

34. WHY DEMO?
Teams Don’t
Interview Well
They’re anxious
Never heard one
Think it’s harder than it is
Can’t see big picture Real vs Fake?

35. GETTING THE INTERVIEW
Mechanical Turk

38. NO ONE CALLS?
Recruit a “ringer”
Use a recording

39. DEMO RECAP
Most important part
Ask
 Observations
 Surprises
 Technique or strategies
 Things you’d do differently
 Questions
 Think, pair, share

40. INSTRUCTIONS
Demoing MTurk
Interview

41. QUESTIONS
What would hinder
you from doing this?

42. WHY DEMO?
Teams Don’t
Interview Well
They’re anxious
Never heard one
Think it’s harder than it is
Can’t see big picture Real vs Fake?

43. GETTING THE INTERVIEW
Mechanical Turk

46. NO ONE CALLS?
Recruit a “ringer”
Use a recording

47. DEMO RECAP
Most important part
Ask
 Observations
 Surprises
 Technique or strategies
 Things you’d do differently
 Questions
 Think, pair, share

48. INSTRUCTIONS
Demoing MTurk
Interview

49. QUESTIONS
What would hinder
you from doing this?

50. AGENDA: 6 TEACHING TOOLS
1. Getting Buy-In
 60-Minute MVP
2. Interviewing Rules
3. Interview Script
4. Interview Triads
5. Demo Live Interview
6. Interview to MVP

51. WHY BUILD AN MVP LIVE?
Connect the Dots
How they’ll used
interviews
Demo no-code MVPs

52. CREATING MVP
Landing Page: Wix
Video: Powtoon
Validation: Celery, Mailchimp, Calendly

53. QUESTIONS
What would hinder
you from doing this?

54. AGENDA: 6 TEACHING TOOLS
1. Getting Buy-In
 60-Minute MVP
2. Interviewing Rules
3. Interview Script
4. Interview Triads
5. Demo Live Interview
6. Interview to MVP

55. TEACHING
CUSTOMER
INTERVIEWS
Justin Wilcox
Q & A
How can I help?

56. Justin Wilcox
Q & A
How can I help?