1. The rise of mobile: v1.0
A new era in B2B marketing

2. Smartphones. Tablets.
Mobile is booming.
Across the globe, individuals and businesses are
rapidly adopting a wide range of mobile
technologies, from smartphones to tablets.

3. Mobile growth is even
surpassing population growth.
In January 2012,
there were more
iPhones sold each
day than there were
babies born in the
world.1
1 “There are now more iPhones sold than babies born in the world every day,”
The Next Web
Photo by mokra

4. In the U.S., most of the
population is using mobile
devices.
More than
286 million
American
consumers are
using mobile
phones—
92 percent of
the population.1
1“
Key Global Telecom Indicators for the World Telecommunication Service Sector,”
Photo by woodleywonderworks International Telecommunication Union

5. • From December 2011
to January 2012,
tablet and e-reader
ownership in the
U.S. has almost
doubled.1
• Approximately
19 percent of all
American adults now
own a tablet or
e-reader.2
1,2 “Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period
,” Pew Internet & American Life Project
Photo by The Intrepid Traveler
5

6. How are
these devices
being used?
6

7. Consuming information is
But how are these devices being used?
among the top activities on
mobile devices.
53% 59% 90%
of iPad owners consume of tablet news readers
news on their devices.1 say their tablet replaces of tablet owners now
what they used to get consume news on the
from a print newspaper tablet that they used to
or magazine.2 access in other ways.3
1-3 “The Tablet Revolution,” Journalism.org
7

8. Mobile users are not just reading the
news, they are collecting information
that can affect their business decisions.
77% 88%
of all tablet users who of those who read long
consume news weekly articles end up reading
consume more news than articles they were not
before they had a tablet.1 initially seeking out.2
Photo by Miki Yoshihito 1,2 “The Tablet Revolution,” Journalism.org
8

9. Your competitors know this.
9

10. People who now consume content on
tablets typically consume more content
than before.1
Photo by Johan Larsson 1 “The Tablet Revolution,” Journalism.org
Revolution,”
10

11. Your competitors also know
this.
11

12. Once people have consumed information on
a mobile device, they “like” it, “tweet” about
it, and share it with friends and co-workers.
41% 85%
of tablet news users share news of those who get news on tablets said
through e-mail or social networking.1 they had talked with someone about a
long article they had read there.2
1,2 “The Tablet Revolution,” Journalism.org
12

13. Your competitors know this, too.
They’re probably tweeting about it.
Photo by Maryland GovPics
13

14. What do these trends mean for
your B2B communications?
Photo by Colin Dunn
14

15. 1 You need to place content where
your customers will see it.
• Your content
must be ready to
be consumed on
—and be
optimized for—
mobile platforms.
• Customers will
expect mobile
content that
supplements
existing print and
Web materials.
Photo by Nitesh Bhundia
15

16. 2 The move to mobile
enables you to deliver
more and richer content.
• If people are
consuming more
information on
mobile devices
than other
platforms, you
should deliver.
Photo by Chris Purcell
16

17. 3 Moving content to mobile platforms
can help you promote products and
facilitate sharing.
• Capitalize on the
rich multimedia
capabilities of
mobile platforms
to provide a
wealth of
engaging content.
Photo by Johan Larsson
17

18. Mobile-optimized content will reach more and more
readers. If you don't have a mobile plan in place,
get one started.
Photo by Paul Kroll
18

19. By establishing the approach and process for
porting content to mobile platforms today, your
business can prepare itself for the future.
19

20. Don’t get left behind.
As your competitors develop content for mobile
technologies, you need to do the same—and better.
20

21. TDA can help.
Let our award-winning We can help you develop Find out more. Talk to
expertise help you make and execute a mobile us today about getting
the move to mobile. Our marketing strategy so you your mobile marketing
broad portfolio spans can make the most of this strategy moving.
media to engage buyers emerging era in business
wherever they are. communications.
info@tdagroup.com
Address:
800 W. El Camino Real, Suite 101 Phone: 650 919 1200
Mountain View, CA 94040 Fax: 650 919 1210
21