Content Marketing is all the rage these days. Some people assume it's simple as pie. Others are too intimidated and overwhelmed by it to even give it a try. But here's the thing: if you think you can hide your head in the sand and marketing with content is going to pass by like some silly fad, you're wrong.
These days, if you're not doing it and doing it well, you're likely losing traffic and that means you're losing prospects and customers. A lot of business owners, especially in the brick-and-mortar world, have a hard time placing a real value on publishing original and curated content for marketing purposes. But, perhaps a better question is, if you choose NOT to bring your customers to you, where do you think they're going to go? So let's assume for a moment you're willing to at least consider adding content marketing to your mix.
Now you start researching and find there's millions of webpages, e-books, membership sites, gurus and experts all over the web telling you how to do it, when to do it, where to do it... And it's tough to find two experts who agree!
Plus, you have millions of different choices facing you: Blogging, commenting on other peoples' blogs, Facebook, Twitter, LinkedIn, Google+, YouTube, Slideshare, podcasting... And that's just scratching the surface. They expect you to take your entire business, something you've been building and nurturing for decades, and turn it into “a story” that needs to be told in a thousand different ways!
As a smart business person, you have to realize the importance of taking advantage of a helping hand. Since content marketing is here to stay, it's where the future of your marketing efforts lie, you need to figure out the very best way to turn your business into a content marketing machine. The best way is to let an expert help you. An expert like me.
If you're ready, willing and able to take your marketing to the next level, and you need a helping hand to make that happen, let's take that step together.
