2. OVERVIEW OF RED BULL
“Red Bull gives you
wings”
The Brand:
5.3 billion cans sold in
2013
Brand has been operating
for 26 years
Over 9,500 employees
Sold in 166 countries
around the world.
100% Recyclable cans
young males from ages 14-30 years old, of which whom we feel are young, active and inspirational figures. Our brand will look to attract musicians, extreme sport athletes, art aficionados, partygoers, and video gamers. As Red Bull we like and actually enjoy having such a young and enthusiastic demographic as people will view our company as an upcoming thriving company