Social media

SOCIAL MEDIA FOR
BUSINESS
BY JUSTIN DAVIES
DIRECTOR

EMERGINATION.COM.AU
FACEBOOK.COM/EMERGINATION
LINKEDIN.COM/IN/JUSTINKDAVIES
TWITTER.COM/JUSTINKDAVIES

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SLIDESHARE.NET/JUSTINDAVIES

PREMISE FOR DISCUSSION
SOCIAL MEDIA OFFERS AN OPPORTUNITY TO PROMOTE START UPS,
GROWING BUSINESSES, AND SERVICE COMPANIES AT A LOW
MONETARY COST

2011 AND BEYOND IS A BATTLE FOR ATTENTION - ONCE UPON A TIME A
PHONE WAS USED TO MAKE PHONE CALLS

CONVERSATIONS MOVE FROM ONE TO ONE
TO ONE TO MANY

WE NEED TOOLS TO HELP MANAGE

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Social Media is a part of the Web 2.0 revolu8on. 
Collabora8on, connec8ng and sharing, and le=ng 
each other know what we are working on are parts 
of the new ways of working. It is also a way we share 
good informa8on about products and services en 
masse.

SOCIAL MEDIA ALLOWS MORE THAN JUST
THE UNUSUAL TO GET SHARED INSTANTLY
VIRAL USED TO BE A BAD THING

TEXT

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MARKETING 101

AS DRUCKER SAID, THE PURPOSE OF A BUSINESS IS TO
FIND AND SERVE A CUSTOMER

THAT INVOLVES DEFINING A NICHE, DEFINING THE
PROPOSITION THEN DEVELOPING A SALES AND
COMMUNICATIONS PLATFORM....

… WHICH NECESSITATES A DIGITAL STRATEGY PLUS
TOOLS TO MANAGE

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LINKED IN

LINKEDIN IS THE BUSINESS FACEBOOK
WITH OVER 100 MILLION MEMBERS

NOW OFFERING

ADS AS AN ALTERNATIVE TO GOOGLE

STATUS UPDATES AS AN ALTERNATIVE TO TWITTER /
FACEBOOK

ANSWERS AS A MEANS OF BUILDING COMMUNITY AND
SHARING KNOWLEDGE (POST YOUR QUESTION)

GROUPS AS A MEANS OF BUILDING COMMUNITY
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status updates go to all
followers

7

LINKEDIN COMPANY PROFILE
PROVIDES URL EG
HTTP://WWW.LINKEDIN.COM/COMPANY/EMERGINATION

ANALYTICS AND TRAFFIC - AS WELL AS CONNECTIONS

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TwiEer is a free micro‐blogging service that allows users to 
send "tweets"; of up to 140 characters long to the TwiEer 
website, via mobile phone (SMS), instant messaging, or a 
third‐party applica8on such as Tweetdeck, Facebook or 
Linked in.

WHAT IS IT?
THE WORLD’S FASTEST
GROWING SOCIAL
NETWORKING SITE

GROWTH IN 2008 752%

ANSWERS THE QUESTION
“WHAT ARE YOU DOING NOW”

LIKE STATUS UPDATES ON
LINKED IN OR FACEBOOK,
AND IN THAT WAY CAN BE
CONSIDERED LIKE MASS
INSTANT MESSAGING

AT FIRST GLANCE UTTERLY
POINTLESS... emegina
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... ON ANY WEB ENABLED MOBILE

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WAYS BUSINESS CAN USE TWITTER

TO ENGAGE CUSTOMERS AND STAKEHOLDERS

TO PROVIDE SPECIALS EG DELL

TO CREATE TRUST AND INSIGHT INTO THE PEOPLE
BEHIND THE POLISH OF YOUR BRAND

TO PROVIDE CONSTANT UPDATES DURING OUTAGE OR
OTHER SERVICE ISSUES

TO GATHER FEEDBACK ON AN ONGOING BASIS RATHER
THAN STRUCTURED SURVEYS

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Political leaders
embrace social media

17

Special TwiEer‐only oﬀers directs followers to a web page  
www.delloutlet.com/twiEer.
The promo8on will appear only for the oﬀer 8me ‐ 
typically un8l 11:59pm that evening. 
AUer that point, visitors are invited to become followers 
of Dell Outlet on TwiEer.

VICTORIAN BUSHFIRES

HASH TAGS ARE USED IN THE SAME WAY THAT TAGS
ARE USED IN BLOGS TO HELP SEARCH

#BUSHFIRES ENABLED ME TO KEEP UP TO DATE WITH
WHAT WAS GOING ON ABOUT 6 HOURS AHEAD OF
MAINSTREAM MEDIA

LOCAL ABC RADIO POSTED UPDATES, KEVIN RUDD
POSTED MESSAGES, AS WELL AS INDIVIDUALS WITH
INFORMATION => HIGHLY DYNAMIC INFORMATION
SOURCE

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#BUSHFIRES
DURING THE AUSTRALIAN BUSHFIRE DISASTER IN VICTORIA I
STAYED UP TO DATE ON WHAT WAS HAPPENING ON THE GROUND
USING THE HASHTAG #BUSHFIRES ON TWITTER

THE INFORMATION THAT WAS COMING THROUGH WAS ON THE
SCENE AND INSTANTANEOUS

A FRIEND’S SISTER RANG TO SAY BURNING TREES WERE FLYING
OVER HER HOUSE - SO I ADDED HER DETAILS AND LOCATION TO THE
CONVERSATION

“LIVE” TV NEWS REPORTS WERE ABOUT 8 HOURS BEHIND WHAT
WAS ACTUALLY HAPPENING

ABC LOCAL RADIO USED TWITTER TO ALSO PROVIDE UPDATES - IT
BECAME A HUGE CATALYST FOR ABC TO FURTHER EMBRACE

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SOCIAL MEDIA

SO, WHY DO I USE IT?
TO KEEP UP TO DATE WITH COLLEAGUES

I DON’T NEED TO ASK THEM WHAT THEY HAVE BEEN UP
TO. I KNOW....

TO LET THEM KNOW WHAT I’M UP TO

IN CASE THEY HAVE USEFUL INFORMATION THEY
MIGHT TO SHARE WITH ME

TO CONNECT & INTERACT WITH PEOPLE I’D NEVER HAVE
THE CHANCE TO ANY OTHER WAY

TO KEEP INCREDIBLY CURRENT WITH EVENTS AND TO

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KEEP UP TO DATE IN MY INDUSTRY

FACEBOOK

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SOCIAL MEDIA IS...
CONVERSATION, NOT ONE WAY MESSAGES

INTERACTIVE AND INSTANT

ENTERTAINING, EDUCATIONAL AND INFORMATIVE

A MEANS OF BEING LOOSELY CONNECTED TO MANY
PEOPLE

A SOURCE OF PROFESSIONAL DEVELOPMENT

MASHABLE - I CAN FEED UPDATES INTO OTHER
PLATFORMS EG FACEBOOK, LINKED IN, PLAXO, TWITTER,
YOUTUBE, SLIDESHARE

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DO’S AND DON’TS

DO DON’T

BE POSITIVE INSULT - THE
COMMUNITY ALWAYS
BE INTERESTING VIEWS IT BADLY (JUST
LIKE IN REAL LIFE)
TAKE THE TIME TO
WRITE A REPLY BLATANTLY SELF
TO THOSE THAT PROMOTE
FOLLOW YOU
USE AUTO FOLLOWER
TWEET ON MESSAGES EG THX 4
THINGS THAT ARE FOLLOWING, B MY FAN
VALUE
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ON FACEBOOK

HOW TO AVOID GETTING OVERWHELMED

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KEEPING ON TOP
TOOLS LIKE TWEETDECK AND OTHERS ALLOW YOU TO
MANAGE MULTIPLE SOCIAL MEDIA ACCOUNTS FROM THE
ONE TOOL

USE ANALYTICS TO TRACK ACTIVITY AND RESULTS

USE GOOGLE ALERTS TO MONITOR CONVERSATIONS ABOUT
YOUR BUSINESS, BRAND AND INDUSTRY

MAKE SOCIAL MEDIA FAST TO VIEW AND UPDATE DURING
QUICK BREAKS DURING THE DAY

FOCUS ON DOING A GREAT JOB WITH ONE FIRST

FEED FROM ONE TO ANOTHER EG FROM FACEBOOK TO
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TWITTER

News  Seman8c  and 
search 
Media sharing op8mised
Company info

Contacts info

Archive news

Downloads

News  Seman8c  and  RSS 
search 
Media sharing op8mised
Company info

Contacts info

Archive news

Downloads

search 
Media sharing op8mised E mail

Company info

Contacts info

Archive news

Downloads

search 

Company info Aggregators

Contacts info

Archive news

Downloads

search 


Contacts info Social sites

Archive news

Downloads

search 



Archive news Bookmarks

Downloads

search 



Archive news Bookmarks

Downloads Technora8

LINKED IN FACEBOOK TWITTER
GET W ITH THE COOL KIDS

SOCI AL MEDIA KICKSTART
FOR BUSINESS
CREATE THE RIGHT ermine andESSION t groups -create list of
IMPR
follow relevan

$990 inc gst
- det
Linked In - review your proﬁle to setup on iphone or Blackberry
topics for status updates - assistance
welcome tab - add 10
business page - add a custom
Facebook - create a Facebook
your direct url
posts - gather 25 fans to claim
tter background -
e - create custom designed Twi
Twi tter - create welcome messag llow (Twitter's Yellow
add to 2 Twibes groups and Twe
setup appropriate searches -
for relevant followers
Pages for business) - search
ate easily - and a
can monitor, manage and upd
Set up web based tools so you
g
coaching session to get you goin
ocialmediakickstart
world at emergination.com.au/s
Get into the fastest growing media in the

WHO IS EMERGINATION

EMERGINATION WAS FOUNDED BY JUSTIN DAVIES,
MANAGING DIRECTOR, AND IS A COMPANY THAT
ASSISTS BRINGS NEW TECHNOLOGY TO MARKET, AND
THE MARKET TO NEW TECHNOLOGY.
HE HAS A KEEN INTEREST IN GROWING BUSINESSES.
THIS INVOLVES IMPROVING THE WAY BUSINESSES
PROMOTE THEMSELVES THROUGH THE INTERNET AND
OTHER MEDIA, AS WELL AS SALES AND DEVELOPING
CHANNEL PARTNERS
HE IS AN EXPERIENCED BLOGGER AND SPEAKER ON THE
CONTEMPORARY APPLICATION OF IT WITHIN BUSINESS JUSTIN DAVIES – GAICD, B BUS
MARKETING & COMMUNICATIONS
AND NEW ONLINE BUSINESS MODELS. HE HAS A SOLID BLOG:
UNDERSTANDING OF CLOUD COMPUTING, WEB 2.0 WWW.JUSTINDAVIES.COM.AU
LINKED IN: WWW.LINKEDIN.COM/
TECHNOLOGIES, BLOGGING AND OTHER SOCIAL MEDIA. IN/JUSTINDAVIES1
TWITTER: WWW.TWITTER.COM/
JUSTIN HAS SUCCESSFULLY SERVED AS A COMPANY
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JUSTINKDAVIES
DIRECTOR IN EXECUTIVE AND NON EXECUTIVE ROLES.

Social media

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