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Gluten Bootin Bakery 2012
- 3. Gluten-free consumers are underserved Gluten-free food is expensive Dense, dry, bland
- 5. 1 in 133 people has celiac disease
- 6. 5-15 out of 100 have a gluten sensitivity 1 in 133 people has celiac disease
- 7. Total U.S. market: 46,738,788 5-15 out of 100 have a gluten sensitivity 1 in 133 people has celiac disease
- 8. Retail Gluten-Free Market: $2.6 billion
- 10. VALUE RELATIONSHIPS CLIENTS PROPOSITION • Celiacs • Taste • Loyal • Gluten • Choices • Grass Roots sensitivities • Availability • Authentic • Lifestyle CHANNELS • Website sales •Universities • Specialty grocers •Commercial Kitchens • Coffee shops/cafes
- 11. • 14 retail clients (baked goods) • 2 commercial account (baking mix) • 2 local stores (interested in baking mix)
- 13. Weekly Profit $700
- 15. Year 1: Launch ecommerce website Begin production of baking mix Year 2: Begin sales to universities and commercial kitchens Launch mix in local specialty grocer
- 16. Year 3: Get mix into national grocery chain Increase staff Year 4: Continue nationwide expansion Re-evaluate co-packer option Year 5: Increase product line Expand to Canada
- 17. Revenue and Cost Model $1,100,000.00 $900,000.00 $700,000.00 Revenue $500,000.00 COGS Expenses Net Income $300,000.00 $ SBA loan $100,000.00 2012 2013 2014 2015 2016 $(100,000.00) $ Year
- 18. Christine Bui Inventory/supply chain management Marketing Stephen Kennedy Cost accounting, profitability analyses Creative design, product development Stephen Dortch Project and workforce management Cost control
- 19. Paul Matthews Public relations Internal/external communications Michelle Tate Strategy development Payroll/compensation Rebecca Triche Purchasing Project research
- 20. Tam Wahl Founder/Owner Adriane Gless Founder/Advisor/Food Scientist
Hinweis der Redaktion
- Welcome our guest panelIntroduce myself, StephenNote that other members of our team are in the audienceIntroduce TamWhat do we do?We manufacture gluten free baked goods and dry baking mixes for retail and commercial distribution
- Gluten is a protein found in wheat, barley, rye and a host of other grains commonly used to cook the food we eat. Particularly problematic for individuals with celiac disease (4-fold increase in the last 50 years)Causes inflammation to the lining of the intestines and prevents them from absorbing nutrients from the foodAbdominal painNauseaDepressionFatigueGluten sensitivities: not nearly as badChelsea Clinton had a gluten free wedding cake
- Kids – no birthday cakeAdults – scouring menu for something that won’t make them sickElaborate on hard to find finished baked goods.
- Our solution is a line of gluten free baked goodsMuffins, cookies, lemon bars, coffee cake, cake mixDry baking mixesGoal is to make gluten free foods available in mainstream outlets.Let’s look at the market
- Gluten sensitivities not as severe as celiac, but negative and uncomfortable.Factor in people who have a relative with gluten sensitivities and want to make food the entire family can eat. Consider individuals choosing a gluten free lifestyle. Gwyneth Paltrow, Elizabeth Hasselbeck
- Your talking about a market of 47 million people in the United States alone.
- Retail gluten free food and beverage marketStephen is going to walk you through our business plan
- Retail gluten free food and beverage marketStephen is going to walk you through our business plan
- Speak to loyalty – once you find a product you like , there for life
- Underlying Magic
- Underlying Magic
- ProjectionsYr 1: NI = $5104 Rev= $65,682Yr 2: NI = $58,668 Rev= $253,411Yr 3: NI = $(26,866) Rev= $382,239Yr 4: NI = $42,737 Rev= $599,171Yr 5: NI $167,026 Rev= $984155
- Team
- Team
- Team
- Welcome our guest panelIntroduce myself, StephenNote that other members of our team are in the audienceIntroduce TamWhat do we do?We manufacture gluten free baked goods and dry baking mixes for retail and commercial distribution
- Welcome our guest panelIntroduce myself, StephenNote that other members of our team are in the audienceIntroduce TamWhat do we do?We manufacture gluten free baked goods and dry baking mixes for retail and commercial distribution