1. USEDBOOKS.COM
NOT ONLY RUNNING THE BUSINESS BUT ALSO
HELPING THE STUDENTS IN ORDER TO SAVE
THEIR STUDY COSTS
GROUP MEMBERS:
ARPITA SHAHI(ST112740), JUSH
SHRESTHA(ST112817), MIE KO(ST112883),
SHASHANK PRADHAN(ST13312)

2. INTRODUCTION
• Electronic commerce business-Online bookstore
• Opportunity to buy and sell college textbooks at a low
price
• Offering a wide range of used academic/course books
via online
• Select the available books along with the information
• Platform for students

3. GOALS & TARGET
• Acquiring few no of universities or Bangkok i.e. 30
• Long term goal-Reach out all universities of Thailand
• Academic book
• Different books
• Target customers- STUDENTS

4. PRODUCT PRESENTATION
• A Home page with product catalog
• Search box
• Advanced Search
• Book Description
• Payment
• Language selection
• Managing user accounts
• Administration
• Social Network

5. SNAPSHOT

6. INDUSTRY ANALYSIS OF
USEDBOOKS.COM THROUGH
PORTER’S FIVE FORCE
MODEL

7. Easy concept.
Graduating or students
promoted to other Major competitor Anyone can
semester. Offering 70% bookshelf.in.th BUT copy .
of the original price our core competency
is on academic books Threat HIGH
Threat LOW
Rivalry LOW
Library, Bachelor’s and
photocopy shop, Master’s level
ebooks, book students :
stores.
Threat LOW
Threat HIGH

8. ADVERTISEMENT PLAN
• Awareness regarding the site
• Place our advertisements in:
-Noticeboard
Costs 500 THB
per month

9. GROWTH PROJECTION
• Increase our connections with
other universities
• After 4 years: Allow customers to
upload their books directly in the
website.
• After five years: Increase our
scale by including non-academic
books.
• After 7 years: Expand our market
in North East of Thailand.

10. FINANCIAL ANALYSIS

11. PROFIT AND LOSS BASED ON BASE
SCENARIO
Initial Investment -184,000 BTH
Annual Year 1: Year Year 3: Year 4: Year 5:
Profit/
(Loss) (86,000) (14,700) 96,165 206,573 276,502
BEP 7596 occurred in between
year 2 and year 3
Discount Rate 10%
NPV (Net Present Value) 110701
IRR (Internal Rate of Return) 20.05%
ROI (Return On Investment) 60.16%

12. PROFIT AND LOSS BASED ON WORST
SCENARIO
Initial Investment-184,000 BTH
Annual Year 1: Year 2: Year 3: Year 4: Year 5:
Profit/
(Loss)
(116,000) (94,700) 16,165 166,573 276,502
7596 occurred in between
BEP year 2 and year 3
Discount Rate 10%
NPV (Net Present Value) (115,499)
IRR (Internal Rate of Return) -6.11%
ROI (Return On Investment) -62.77%

13. WHAT’S SO
ABOUT WWW.USEDBOOKS.COM????
Market leader on online used academic books in
Bangkok
Early movers advantage
Buy & Sell course books on low price
Convenient for students
Save time and money
Pocket money for students
Win- Win situation

14. THE FOLLOWING COULD BE THE
UNEXPECTED SITUATIONS:
• Someone might hack our websites and break through
the firewalls
• Someone might copy our concept and may establish
their new e- commerce website and take our market
share
• Our inventory in which we store books might get burn
due to fire or might get wet due to flood
• There might be a threat of robbery in our inventory
• If we cannot achieve growth rate of 10% in 2nd year

15. CONCLUSION
• Unique platform where students can find used
academic books in Bangkok
• Proper utilization of used academic books
• Bridging the gap between suppliers and buyers of
academic course book at very reasonable cost

16. THANK YOU