Social Marketing - Making it work for your business
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Focusing on how to use the power of Social Media to your businesses advantage, this master class covers how to get the most out of resources such as Twitter, Facebook, Pinterest and YouTube as well as tips on effective Social Marketing Planning.
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Social Marketing - Making it work for your business
- 1. Social Marketing Gemma Kane – Account Manager & Online Marketer
- 2. Traditional Marketing Techniques Your Social Marketing plan should sit alongside your existing marketing strategy. •Support existing marketing activity •That includes sales •Strategic •Realistic •Measurable
- 3. Marketing Funnel or Ladder of Loyalty A term used to describe your customers life cycle or journey with your brand. The aim of marketing to customers is to take them from point A – B. From a lead to a loyal client that will vouch for you.
- 5. Attention •Brand awareness •QR codes and Viral campaigns can work well at this level •Cast a wide net •Quality over quantity? •Bad PR is still good PR? •IKEA – tag your self and win the item in the picture. •NHS – Pregnancy awareness video shot on phone •Umbro – football guitar hero •Samsung – Extreme sheep
- 6. Interest If your activity at the brand awareness stage was the fun stuff, now is the time to reign it in and be more tailored and professional. •Offer discounts •Be exclusive •Talk directly to people •Use existing customers to support this
- 7. Desire Now your brand can prove to individuals that their needs can be satisfied.
- 8. Action This is where the customer takes action and if all the stages before have been met then all you have to do is sit back and watch. HOWEVER That would be a wasted opportunity. Get them to share their information about their purchase, sign up friends or recommend to others. Not all action is monetary.
- 9. Advocate •Referring friends •Online loyalty codes •Having share icons is a must •Reviews
- 10. What platform? There are some core platforms to consider using.
- 11. Research Facebook: 800 million users Twitter: 300 million users LinkedIn: 150 Million users Pinterest: 11.7 Million users – still in beta YoutTube: Over 4 billion videos viewed per day; over 800 million unique user visits.
- 12. YouTube A great support platform even if you don’t think it is core to your business. •500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute •100 million people take a social action on YouTube (likes, shares, comments, etc.) every week •An auto-shared tweet results in 6 new youtube.com sessions on average and we see more than 500 tweets per minute containing a YouTube link •Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in – whether it's a friend or the NBA – and keep up with their activity on the site •More than 50% of videos on YouTube have been rated or include comments from the community •Millions of videos are favourited every day
- 13. Twitter •A B2B and B2C mix •Can share almost anything! •Introduced advertising Egghead Tips •Be professional •Be personal •Be engaging Stats courtesy of Wall blog
- 15. Facebook •A consumer market (B2C) •50% are 18-34 •13% are 13 – 17 – this is not policed •Female majority •Over 50% are in a relationship of some sorts •Continues to grow though is reaching a plateau Egghead Tip •Be personal and engaging •Converse •Be consistent
- 16. Facebook
- 17. Pinterest
- 18. Pinterest
- 19. LinkedIn •A corporate market (B2B) •Predominantly male •25-54 Years old •Growing amongst a younger demographic (18-24) Egghead Tip •Have a clear and professional profile, optimise it •Get involved •Get active
- 21. Plan •Daily updates can seem tedious and time consuming. •Plan you campaigns •Work in advance •Be prepared •Assign responsibility. •Plan your measurement metrics! You need to know now what response you want from the campaign. This should be covered earlier but failing to set this up now will cost you in your next campaign.
- 22. Action •80% pro active 10% spontaneous 10% reactive. •Talk to customers, welcome them, thank them. •Do not sweep the bad stuff under the carpet. •Deal with complaints in a timely and professional manner.
- 23. Negative action
- 25. Review •Did it work? •What can you do better? •What do the stats say?
- 31. Thanks for listening Gemma Kane Egghead Design www.eggheaddesign.co.uk social@eggheaddesign.co.uk Any Questions?...