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Uneak White's Personal Brand Exploration Presentation
Marketing Plan
1.
2.
3. List the reasons why it is
important for your company to
create a marketing plan
Possible reasons could be: New
company, new products, new
distribution strategy, or the
reorganization of marketing
Continuation of working on
marketing strategy
Insert the company’s goals
and objectives for the
planning process
How does the planning
process impact the
management and
employees? Who has to
contribute?
To which over-arching
strategies and/or
company values does this
marketing plan need to
adhere to?
How does this plan
contribute to the
implementation of these
strategies and values?
4. Pricesily specify your planned products or sevices in
a few words only.
Also mention specific functions / characteristics of
the product or service – define the customer
benefits.
The key compentences of your company / product are
equivalent to it’s sustainable competitive advantages (
USP – Unique Selling Proposition ).
List your competitive advantages / USP here.
Outline the needed resources ( personnel / HR, funds, material,
supply chain, premises, etc. )
Try to sum up the total amount of the needed capital
expenditures.
Start your marketing plan with your company’s most important
goals and objectives.
Use the SMART principle ( Specific – Measurable – Adjustable –
Realistic – Time Phased ).
USP – it is a description of the qualities that are unique to a particular product or service and that differentiate it in a way which will make
customers purchase it rather than its rivals.
5. A vision statement says what the organization
wishes to be like in some years’ time.
Your company main value
e.g. We strive to excellence in our employees
e.g. We assume our environmental responsibilities.
( Include goals based on key competences)
MAIN VALUE
COMPETENCE
COMPETENCE
VALUE
PLACEHOLDERVALUE
TERMKEYWORD
6.
7. Domestic and foreign policy
directly or indirectly affecting
economical interests
e.g. tax policy, labour law, trade
restrictions, tariffs, and political
stability
Important economical factors
influenced a company’s market
and core business
e.g. economic growth, interest
rates, exchange rates, inflation
rate, unemployment, etc.
Trends in social factors affecting the
demand for a company’s products
and how that company operates.
e.g. cultural aspects such as health
consciousness, population growth,
age distriution, career attitutes and
emphasis on safety.
Technological factors affecting
production and innovation level
involving:
Reshearh and development,
automation, techonology
incentives, rate of tehcnological
change, technological shifhts,
barriers to entry, etc.
Ecological and environmental
factors affecting companies
operations and products ( growing
awarenss ).
e.g. environmental law,
environmental protection,
weather, climate, climate
change, etc.
State legal factors affecting the
comapny operations, costs, and
product demands.
e.g. discrimination law, consumer
law, antitrust law, employmwnt
law, and health and safety law
9. List of suppliers and provided goods /
resources
Important information on suppliers
Subcontractors of your suppliers
6R, purchasing,
disposition,
incoming goods
accounting
Information
production
process, involved
parties, resources
and benefits
Final destination
of the products
Target group
Customer satisfaction
11. [ C ] Critical
[ 0 ] Non exist
[ + ] Perfect
[ o ] Normal
[ 1 ] Low
[ 2 ] Medium
[ 3 ] Intensive
DESIGN
ENGINEER
FTL
LEAD
ENGINEER
DESIGN
ENGINEER
CUSTOMER
REFERENCE
CALCULATION
ATTEMP
CONSTRUCTION
ATTEMP
SUPPLIER
CALCULATION
INTRANET
INTERNET
DB
DESIGN
ENGINEER
12.
13. Describe in this placeholder your target markets. Say what group of customers you want to market your product
or service.
Market for cunsumer goods, producer goods or services ?
Which products or services will be offered to the target group ?
Business – 2 – Business or Business – 2 – Customers ?
Geographical locallozation
Demand and buying motive
New market or well - established market ?
Competition and planned market position
If you have more than one target market you ideally will have to tailor your marketing mix for each one of your
target markets.
16. Number of competitors, quality
differences, other differences,
switching costs, customer loyalty, costs
of leaving market, etc.
Time and cost of entry,
specialist knowledge,
economics of scale, cost
advantages, techonoly
protection, barriers to entry,
etc.
Number of suppliers, size of
suppliers, uniqueness of
service, your ability to
substitute, cost of changing,
etc.
Number of customers, scope
of orders, differencees
between competitors, price
sensitivity, ability to
substitute, cost of changing,
etc.
Substitute performance, cost of
change.
17. Estimated customers
Important competitors
Estimated customers
Important competitors
Estimated customers
Important competitors
Estimated customers
Important competitors
Estimated customers
Important competitors
18. TIME
AMOUNT / VALUE
Market volume
Sales volume provider A
PERIOD 4PERIOD 3PERIOD 1 PERIOD 2
1
5
6
3
2
4
Sales volume provider B
Sales volume provider C
MARKET GROWTH
19. CAUSE 1 CAUSE 3CAUSE 2 CAUSE 4 CAUSE 6CAUSE 5
( innovation,
PEST factors,
event, etc. )
( innovation,
PEST factors,
event, etc. )
( innovation,
PEST factors,
event, etc. )
( innovation,
PEST factors,
event, etc. )
( innovation,
PEST factors,
event, etc. )
( innovation,
PEST factors,
event, etc. )
20. 0,00 %
0,00 %
0,00 %
0,00 %
0,00 %
0,00 %
PRODUCT NAME AND FUNCTION
PRODUCT NAME AND FUNCTION
PRODUCT NAME AND FUNCTION
PRODUCT NAME AND FUNCTION
PRODUCT NAME AND FUNCTION
PRODUCT NAME AND FUNCTION
COMPANY 1
COMPANY 2
COMPANY 3
COMPANY 4
COMPANY 5
COMPANY 6
21.
22. This text can be replaced with
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23. This is a placeholder text. This
text can be replaced with your
own text.
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style and size of the font as
used in this placeholder it’s
possible to replace it by
selecting different options.
The text demonstrates how your
own text will look when you
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your own text.
24. Characteristics:
Core motive:
FEATURE A
FEATURE B
INDIVIDUAL
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed
do eiusmod tempor inciduteter ut labore et dolore magna
aliqua.
Characteristics:
Core motive:
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed
do eiusmod tempor inciduteter ut labore et dolore magna
aliqua.
Characteristics:
Core motive:
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed
do eiusmod tempor inciduteter ut labore et dolore magna
aliqua.
26. low
low
medium
medium
high
high
A-Type customer B-Type customer C-Type customer
A A
A
B
B
B C
C C
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the placeholder text.
CUSTOMER
CUSTOMER
CUSTOMER
CUSTOMER
CUSTOMER
CUSTOMER
27. Customers who bought after
they reclaimed.
Orders or purchases reclaimed. Customers who reclaimed.
Customers who bought
multiple times.
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retain the same style
and format as the
placeholder text.
28. Feedback on
products or
services.
Feedback on
products or
services.
Feedback on
products or
services.
Feedback on
products or
services.
Feedback on
products or
services.
Feedback on
products or
services.
Feedback on
products or
services.
Feedback on
products or
services.
29. CRITERIA /
REQUIRMENT
EXPECTATION
WEIGHT
[ W ( 0-1 ) ]
DEGREE OF FULLMENT [ E ]
VALUE
NO. POOR GOOD EXCELLENTAVERAGE
1 2 3 4 5 6 7 8 9 10
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TOTAL SCORE
[ W ] * [ E ]
30. 1
2
2
2
3
3
4
4
5
6
6
7
7
10
8
18
9
16
10
12
DETRACTORS PASSIVES PROMOTORS This text can be
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NET PROMOTOR SCORE
+ 5
% PROMOTORS - % DETRACTORS
31. Sum up the most important features of your target group.
e.g. age, sex, income, consumer behaviour, etc.
Milleu, living situation, mobility, political orientation, values, interests, etc.
This is a placeholder text.
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text.
BUYING
MOTIVATION
This is a placeholder text.
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text.
This is a placeholder text.
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text.
32. Shortcomings Reasons / Explanations MeasuresNO.
Shortcomings of the customer
satisfaction service
Problem description and
reasons
Improvement measures
1
Shortcomings of the customer
satisfaction service
Problem description and
reasons
Improvement measures2
Shortcomings of the customer
satisfaction service
Problem description and
reasons
Improvement measures3
Shortcomings of the customer
satisfaction service
Problem description and
reasons
Improvement measures4
Shortcomings of the customer
satisfaction service
Problem description and
reasons
Improvement measures5
Shortcomings of the customer
satisfaction service
Problem description
and reasons
Improvement measures6
33. TASK TIMENO.
Description / Title XX days1.
2.
3.
4.
5.
6.
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Description / Title XX days
Description / Title XX days
Description / Title XX days
Description / Title XX days
Description / Title XX days
Placeholder to add your text.
34.
35. Name the most relevant strenght of the
competitor
Concentrate on the strenghts relevant to
the consumer
Name the most relevant strenght of the
competitor
Concentrate on the strenghts relevant to
the consumer
Name the most relevant strenght of the
competitor
Concentrate on the strenghts relevant to
the consumer
Name the most relevant strenght of the
competitor
Concentrate on the strenghts relevant to
the consumer
Name the most relevant strenght of the
competitor
Concentrate on the strenghts relevant to
the consumer
Name the most relevant strenght of the
competitor
Concentrate on the strenghts relevant to
the consumer
36. COMPETITOR 1
( logo )
What are potential objectives of this competitor
Think of marketing achievements or product
innovations likely to happen in the near future
COMPETITOR 2
( logo )
COMPETITOR 3
( logo )
Think of ways for your competitor to reach three
potential goals.
What will be the next step?
What are potential objectives of this competitor
Think of marketing achievements or product
innovations likely to happen in the near future
What are potential objectives of this competitor
Think of marketing achievements or product
innovations likely to happen in the near future
Think of ways for your competitor to reach three
potential goals.
What will be the next step?
Think of ways for your competitor to reach three
potential goals.
What will be the next step?
37. CRITICAL RESOURCES
( PERFORMANCE
POTENTIAL )
NO. POOR MODERATE
COMPETITOR ONE
TOTAL
Product line x
Research and development
Productivity increase potencial
Sales market ( market share )
Marketing concept
Finance situation
Production
Raw materials and energy
Location
Cost situation differentation
Quality of management
Leading systems
1 2 6543
POOR MODERATE
OWN COMPANY
1 2 6543
POOR MODERATE
COMPETITOR TWO
1 2 6543
1 2
GOOD
10987 P
109876543 1 2
GOOD
10987 P
109876543 2
GOOD
10987 P
1098765431
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
38.
39. Impact on thinking,
acting and planning of
the company and it’s
employees
Impact on thinking,
acting and planning of
the company and it’s
employees
Impact on thinking,
acting and planning of
the company and it’s
employees
Impact on thinking,
acting and planning of
the company and it’s
employees
Impact on thinking,
acting and planning of
the company and it’s
employees
Impact on thinking,
acting and planning of
the company and it’s
employees
Impact on thinking,
acting and planning of
the company and it’s
employees
Impact on thinking,
acting and planning of
the company and it’s
employees
41. SUPPORTACTIVITIES
MAIN ACTIVITIES
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43. Brand image of
company, separate
product brands
Positioning of
company market
share of provider od
product brands
Capital resources Number of
employees, structure
qualification and
motivation
Location quality Distribution organization Relation to
cooperation and
distribution partner
Number of customers
Credit status
Infrastructure
Business locations
Distribution in target
area
Customer potential
Customer retention
( loyalty vs fluctuation )
44. Research / Development
Know How
Patent
Development status
Marketing concept
Standards
Brands
Technology
Capacity
Productivity
Insert description and notes in key words.
Insert description and notes in key words.
Insert description and notes in key words.
45. Procurement systems
Supplier relationship
Purchasing power
Insert description and notes in key words.
Capital requirements
Investment intensity
Organization
Value chain
Insert description and notes in key words.
Insert description and notes in key words.
47. Environment related tasks
For replacing the placeholder
text you need to click on the
placeholder text and insert
your own text
Economy related tasks
For replacing the placeholder
text you need to click on the
placeholder text and insert
your own text
Society related tasks
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to click on the placeholder text and insert
your own text
48. PHASE 1
Identify the improvement
PHASE 2
Analyze the process
PHASE 3
Develop the optimal solution
PHASE 4
Implement solution
PHASE 5
Check the implementation of
the solution
PHASE 6
Standardize the solution
PHASE 7
Plan for future
2
3
45
6
7 1
49. Experience, staff, production and
management processes
Patents, copyright, design rights,
trademarks, etc.
Capital, goods, resources, real estate,
production plants, stock, etc.
Insert description and notes in key
words.
Insert description and notes in key
words.
Insert description and notes in key
words.
50. II COMPETENCE GAPS
I COMPETENCE STANDARDS
III STRATEGICALLY RELEVANT KEY
COMPETENCIES
IV COMPETENCE POTENTIAL
EXTERNAL ANALYSIS – VALUE OF EXPERTISE
low high
lowhigh
INTERNALANALYSIS–CUSTOMERVALUE
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Skill
One
Skill
Three
Skill
Two
52. 1 2 3 4
Identification of
companies specific
success factors
Derivation of
evaluation criteria
Weighing of
evaluation criteria (
optional )
Determination of
evaluation scale
Identification of all
participants
Evaluation of criteria
in relation to
competitors
Discussion on extreme
values ( positive /
negative )
Significant strenght
and weaknesses
Creating improvement
suggestions
Catalogue of resulting
measures
53. 1 2 3 4 5
Range of service
Pricing
Image
Market share
Market growth
Sales development
Distribution
Sales network
Complaint management
Advertising
Sensitivity to economic situations
Adherence of schedules
Customer structure
Order processing
Customer service
Market research
Sales representatives
Sales planning
Market cultivation
Customer loyalty
54. SUCCESS FACTOR
EVALUATION
Range of service
Pricing
Image
Market share
Market growth
Sales development
Distribution
Sales network
Complaint management
Advertising
Sensitivity to economic situations
Adherence of schedules
Customer structure
Order processing
Customer service
Market research
Sales representatives
Sales planning
Market cultivation
Customer loyalty
WEIGHING
LOW MEDIUM HIGH
POOR NEUTRAL GOOD
09 9
Insert spheres depending on
characterics
Insert spheres depending on
characterics
8 7 6 5 4 3 2 1 87654321
55. CRITERIA Opportunities Threats
Market situation
Market structure
Market potential / Market volume
Customer structure
Competitor
Environment / frame conditions
Strenght
Weakness
Laws / Taxes
Society
Ecology
Techonological development
Product range
Prices
Organization / Management
Cash flow
Locations
Marketing perfromance
Innovation ability
Financial resources
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
56.
57. Enter your text here.Enter your text here.
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Enter your text here.Enter your text here.
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of the font as used in this placeholder it’s
possible to replace it by selecting different
options.
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options.
58. Strategic objective for s-b:
Pursuit of new opportunities that
match the company’s strenght.
Strategic objective for w-o:
Strategic objective for s-t: Strategic objective for w-t:
Eliminate weaknesses to exploit new
opportunities.
Strenghts to ward off threats. Defense strategies as targets for
threats.
59. MARKET GROWTH
MARKET QUALITY
Profitability of branch
Tolerance for price policy
ENERGY / ACCOMODATION
Interference of accomodation
Influence on profitability
Technological level
Protectability of know how
Intensity of investments
Intensity / structure of competition
Structure of potential costumer
Entry barriers
Distribution requirements
Variability of competition conditions
Substitution possibilities
Existence of alternatives
ENVIRONMENT SITUATION
Economic dependency
Inflation effects
Dependency on legislation
Dependency on public
Risk of public interference
Pollution of nature
TOTAL 1,0
Criteria Weigh Coeff. ( 0,0 – 1,0 ) Index Criteria Weigh Coeff. ( 0,0 – 1,0 ) Index
60. Criteria Weigh Coeff. ( 0,0 – 1,0 ) Index
REL. MARKET POSITION
Market share
Size and financial power
REL. R & D POTENTIAL
Status of research
Development vs market position
Growth rate
Profitability
Risk
Market potential
Process efficiency
Cost advantages
Innovation ability
Licence relations
Adaptability
REL. EMPLOYEE QUALIFICATION
Proffesionalism and culture
Innovation climate
TOTAL
REL. PRODUCT POTENTIAL
Potential increase of productivity
Environment friendly production
Delivery conditions
Innovation potential
1,0
Criteria Weigh Coeff. ( 0,0 – 1,0 ) Index
64. Insert company vision
Is the process to reach the vision in
action ?
Which steps have already been
implemented to get it on it’s way?
Insert company vision
Which steps need to be done to
reach vision?
How can steps be implemented?
Insert company vision
Are there any obstacles to overcome?
How can these be circumuented?
Which goals can be deducted from
the companys’ visions and their
status quo ?
How can these goals be reached on
the short term? ( concrete steps and
measures )
Goals and targets
65. TARGET:
Enter your target
text here.
STATUS
Enter your
target text
here.
STATUS
Enter your
target text
here.
STATUS
TARGET: TARGET:
PROJECT PROJECT PROJECT PROJECTPROJECT
TARGET:
Enter your
target text
here.
STATUS
Enter your
target text
here.
STATUS
TARGET:
Enter your
target text
here.
STATUS
TARGET:
67. Close connection to general economic
company objectives
Revenue / profitability
Profit contribution / return – on – investmet ( ROI )
Growth ( revenue / sales / profit )
Rationalizing
Capacities
Security ( risk distribution )
Market position / market share
Connecting to mental processes of
buyer ( purchase behavior )
Customer retention
Customer satisfaction
Name recognition
Attitude ( image / sympathy )
Repurchase rate
Level of distribution
Effects of knowledge
Strenght of purchase intention
68. Retention of the economic and legal independency, increasing
development of flexibility
Increase in sales, improvement of company image
Preparation of contract conclusions
Managing consumer data, raise
purchase interest, increasing
popularity of brand
72. How are the research
objects defined?
This is a placeholder
text.
This is a placeholder
text.
This is a placeholder
text.
What is theoretical
benefit of measure?
This is a placeholder
text.
This is a placeholder
text.
This is a placeholder
text.
Where will the
objects be used?
This is a placeholder
text.
This is a placeholder
text.
This is a placeholder
text.
How frequently is the
survey conducted?
This is a placeholder
text.
This is a placeholder
text.
This is a placeholder
text.
What are the
estimated costs?
This is a placeholder
text.
This is a placeholder
text.
This is a placeholder
text.
How many employees
are surveyed?
This is a placeholder
text.
This is a placeholder
text.
This is a placeholder
text.
73. TASK TIMENO.
Description / Title XX days1.
2.
3.
4.
5.
6.
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Description / Title XX days
Description / Title XX days
Description / Title XX days
Description / Title XX days
Description / Title XX days
Placeholder to add your text.
74. Summarize the results of
the survey
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CATEGORY 1
CATEGORY 2
CATEGORY 3
CATEGORY 4
Summarize the results of
the survey
CATEGORY 1
CATEGORY 2
CATEGORY 3
CATEGORY 4
Summarize the results of
the survey
CATEGORY 1
CATEGORY 2
CATEGORY 3
CATEGORY 4
Summarize the results of
the survey
CATEGORY 1
CATEGORY 2
CATEGORY 3
CATEGORY 4
79. Customer individual market
development
Standardized market
development
Individualisation of customer
relationship
Levelofindividualisationofaproduct
Individualisation degree of
customer relationship
highlow
highlow
Individualisation of product
80. What is the central
orientation of the
marketing strategy
?
Concentration of
companys’ activities on
particularly attractive and
promising market
In which market is the
company active ?
How does the planning
process impact the
management and
employees? Who has to
contribute?
Determination of market
entry time in complience of
the previous development
and production effort
When will the
company become
active on the market ?
81. Product innovations
Product improvement
Product differentiation
Marking
Naming
Service performance
Assortiment planning
Packaging, etc.
Price
Price deduction
Rebates and discounts
Delivery conditions
Payment conditions
...
Media advertisement
Sales promotion
Direct marketing
Public relations
Sponsoring
Fairs
Exibitions
Employee communication
...
Distribution systems
Sales organization
Logistic systems
...
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look when you replace
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The text demonstrates
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The text demonstrates
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83. This is a placeholder
text. All phrases can be
replaced with your own
text.
Insert your own text here.
Insert your own text here.
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text. All phrases can
be replaced with your
own text.
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phrases can be replaced with your
own text.
Insert your own text here.
Insert your own text here.
86. Subcategories
of product line
Relatedness of products
within the category
Number of products
in one product line
Line 4
Line 1
Line 2
Line 3
0
5
10 0
5
10
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87. Briefly describe strenghts in relation to
customer satisfaction, competition, etc.
Weaknesses concerning product
quality, range of product line and
development potential.
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own text.
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This is a placeholder text.
88. Characteristic A1 ( opposing A2 )
Product Product
Characteristic B2 ( opposing B1 )
Product
Product
Product
Product
Characteristic A2 ( opposing A1 )
Product Product
Characteristic B1 ( opposing B2 )
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own text.
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the style and size of the
font as used in this
placeholder it’s
possible to replace it by
selecting different
options.
Your inserted text will
retain the same style
and format as the
placeholder text.
89. SALESANDPROFIT
Development Introduction Growth Maturity Saturation Degeneration Elimination If you don’t want to
use the style and
size of the font as
used in this
placeholder it’s
possible to replace it
by selecting different
options.
Your inserted text
will retain the same
style and format as
the placeholder
text.
90. Sensory characteristics of the product which could
be used for marketing ( such as smell, colors,
sounds, music, etc. )
Material, product design, jingle, sound, logo, audio
branding, etc.
Pictures or testimonials which can stir up emotions,
memories, desires and wishes of the customer
Active engagement with the product ( direct or
indirect ) for example via social media channels,
blogs, promotions, cultural events, sweeps takes
Marketing actions which invite customer to
interact, move, or use the product in ceratin way
93. Product design Brand in relation to other
brands on the market
Difference in
performance compared
with competitive
offerings
Standarded quality No specials, action prices
or sales
No specials, action prices
or sales
Perception and recognition
of product on market
through advertising
1 2
Packaging
Trademark
3
4
Consistency high quality
5 6 7
94. CORPORATE
DESIGN
APPEARANCE : logos,
fonts, color, layout.
BEHAVIOR FROM
INSIDE TO OUTSIDE: to
employees, customers
and suppliers
CORPORATE
COMMUNICATION
CORPORATE
BEHAVIOR
INTERNAL AND EXTERNAL CORPORATE
COMMUNICATION: press releases, ads,
posters, TV, spots, staff newspaper, customer
magazine, website, banners, company
celebration, trade and show appearance,
packing design
105. DESCRIPTION
Logistic, travel time,
costs, price difference
DESCRIPTION
You can insert your text
here.
DESCRIPTION
You can insert your text
here.
DESCRIPTION
You can insert your text
here.
DESCRIPTION
You can insert your text
here.
106. Locally or online
Respective fees for company
and / or customer
Does the time of order / delivery
coincide with payment ?
This is a placeholder
text.
This is a placeholder text. This is a placeholder text.
This is a placeholder text. This is a placeholder text. This is a placeholder text.
This is a placeholder text. This is a placeholder text. This is a placeholder text.
This is a placeholder text. This is a placeholder text. This is a placeholder text.
109. REACHREACH
ABOVE THE LINE
Classical
marketing |
recognizable
for everybody
BELOW THE LINE
Alternative
marketing |
mainly visible
only for
targeted group
Low frequency Medium frequency High frequency
HIGH PRIORITY MEDIUM PRIORITY LOW PRIORITY
TV
PRINT
Event
marketing
Sponsoring
SEO
Online
marketing
Public
Radio
PR
Mobile
marketing
Fairs &
exibitions
Direct
marketing
Product
placement
Cinema
110. Action / measure Medium Scope
TV spot ( example )
TV stations
A, B, C, D
Geographic
& frequency
Targeted group Frequency
Definition
Contacts /
Person
BudgetGRP CPM
240 GRP
Gross rating
point
xx.xx. $ xx.xx. $ - cost
per mile
111. If you want to replace this placeholder you need to click
on the placeholder text and insert your own text.
Task 1
Task 2
Task 3
Task 4
Task 5
Name / initials
This text can be replaced with your own text.
If you want to replace this placeholder you need to click
on the placeholder text and insert your own text.
This text can be replaced with your own text.
If you want to replace this placeholder you need to click
on the placeholder text and insert your own text.
This text can be replaced with your own text.
112. CONTACTS
Frequency of addressing
the target persons
INTENSITY
The number of applied
media ( mediamix )
REPETITION
Frequency and timely intervals of
the contacts.
DOMINANCE
Size, formats, advertising
and spot lenghts
IMPACT
Design of advertising
RANGE
Percentage of the reached
target group
115. Integrationadvantage
Differentiation advantage
highlow
highlow
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replaced with your own
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placeholder it’s
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Your inserted text will
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116. Your inserted text will
retain the same style
and format as the
placeholder text.
PRODUCTION DISTRIBUTION RETAIL CUSTOMER
This is a placeholder
text.
Your inserted text will
retain the same style
and format as the
placeholder text.
This is a placeholder
text.
Your inserted text
will retain the same
style and format as
the placeholder text.
This is a placeholder
text.
This is a placeholder text.
Your inserted text will
retain the same style
and format as the
placeholder text.
MANUFACTURER WHOLESALER RETAILER CUSTOMER
117.
118. EXPENCE ITEM Product 1 TOTAL
Public relation
Product 2 Product 3 Product 4
Advertisement
Cost of supplies
OVERALL EXPENDITURE
xx $
xx $
xx $
xx $
xx $
xx $
xx $
xx $
xx $
xx $
xx $
xx $
xx $
xx $
xx $
xx $ xx $ xx $ xx $ xx $
119. TASK TIMENO.
Description / Title XX days1.
2.
3.
4.
5.
6.
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Description / Title XX days
Description / Title XX days
Description / Title XX days
Description / Title XX days
Description / Title XX days
Placeholder to add your text.
120. TASK A TASK C
TASK B
TASK F
TASK 3
TASK D
TASK 3
TASK 3
TASK 6
Your inserted text will
retain the same style and
format as the placeholder
text.
Your inserted text will
retain the same style and
format as the placeholder
text.
Your inserted text will
retain the same style and
format as the placeholder
text.
Your inserted text will
retain the same style and
format as the placeholder
text.
Your inserted text will
retain the same style and
format as the placeholder
text.
Your inserted text will
retain the same style and
format as the placeholder
text.
Your inserted text will
retain the same style and
format as the placeholder
text.
Your inserted text will
retain the same style and
format as the placeholder
text.
Your inserted text will
retain the same style and
format as the placeholder
text.
