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How to Generate Direct
Revenue from Your
Marketing Program
Joe Pulizzi
Founder, Content Marketing Institute
THERE IS ONE KEY
TO A SUCCESSFUL
PRESENTATION
ONE
JEFF ROHRS CHANNELS SLIDE EXAMPLE
Courtesy Jeff Rohrs
2017
Content Marketing
Instead of communicating through
someone else’s channel, we create
and distribute
our own amazing inform...
SUCCESS RATE
STEP 1:
BUILD AN AUDIENCE
STEP 2:
MONETIZE IT
THE
CONTENT INC.
MODEL
THE
CONTENT INC.
MODEL
SWEET SPOT
K N OW L E D G E / S K I L L
PA S S I O N /
C U S TO M E R PA I N P O I N T
The Furrow
By John Deere
CASE STUDY
FARMERS
A G R I C U LT U R E / T E C H
O P E R AT I O N A L
C H A L L E N G E S
O N A FA R M
THE
CONTENT INC.
MODEL
100 YouTube Subscribers
January, 2012
ANN REARDON
3+ Million Subscribers
September, 2017
EVERYONE STOPS AT
THE SWEET SPOT…
HARDLY ANYONE TILTS
THE CONTENT.
AUDIENCE F O O D S C I E N T I S T E D U C AT I O N
I M P O S S I B L E F O O D
C R E AT I O N S
CONTENT TILT
CREATE A
CONTENT MARKETING
MISSION STATEMENT
Exxon Mobil Corporation is committed to being
the world's premier petroleum and
petrochemical company. To that end, we mus...
Indium Corp.
Blogs
CASE STUDY
Indium
Corporation
CASE STUDY
CASE STUDY
1. CORE TARGET
AUDIENCE
2. WHAT WILL BE
DELIVERED
3. THE OUTCOME FOR
THE AUDIENCE
“Welcome to Digital
Photography School –...
THE
CONTENT INC.
MODEL
(1) Content Type
(1) Main Platform
Long Period of Time
Consistent Delivery
THE BASE
CASE STUDY
Copyblogger
ONE CONTENT TYPE
One Platform
Consistent Delivery
OVER TIME (12+ MONTHS)
THE
CONTENT INC.
MODEL
Facebook
CASE STUDY
Google+
CASE STUDY
FOCUS ON SUBSCRIBERS
AS A KEY METRIC
CASE STUDY
Copyblogger
YAY!
BOO!
@JoePulizzi
MUST HAVES
Amazing E-Newsletter
Exchange of Value
(Ebook, Research Report, Etc.)
THE
CONTENT INC.
MODEL
THE
CONTENT INC.
MODEL
MARKETING, FOR NON-
PROFITS, SHOULD BE A SELF-
SUSTAINING PROFIT CENTER
• ARROW’S SLIDES
• Advertising
• Subscriptions
• Content Services
Arrow Revenue Model
@JoePulizzi
The Furrow
By John Deere
CREATE VALUE
FOR YOUR AUDIENCE FIRST
THEN
YOU CAN EXTRACT VALUE
TAKEAWAYS
• Find a niche where you can be
the leading expert in the world
• Develop your content mission
• Focus on conten...
ONE
The New Book
Killing Marketing by
Joe Pulizzi and Robert Rose
Get the print or audiobook
today at killingmarketing.com
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
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How to Generate Direct Revenue from Your Marketing Program

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Presentation by Joe Pulizzi covering the six steps to building a loyal and trusted audience, and then details 10 different ways to generate revenue from that audience.

Veröffentlicht in: Business

How to Generate Direct Revenue from Your Marketing Program

  1. How to Generate Direct Revenue from Your Marketing Program Joe Pulizzi Founder, Content Marketing Institute
  2. THERE IS ONE KEY TO A SUCCESSFUL PRESENTATION
  3. ONE
  4. JEFF ROHRS CHANNELS SLIDE EXAMPLE Courtesy Jeff Rohrs 2017
  5. Content Marketing Instead of communicating through someone else’s channel, we create and distribute our own amazing information and build audiences.
  6. SUCCESS RATE
  7. STEP 1: BUILD AN AUDIENCE STEP 2: MONETIZE IT
  8. THE CONTENT INC. MODEL
  9. THE CONTENT INC. MODEL
  10. SWEET SPOT K N OW L E D G E / S K I L L PA S S I O N / C U S TO M E R PA I N P O I N T
  11. The Furrow By John Deere CASE STUDY
  12. FARMERS A G R I C U LT U R E / T E C H O P E R AT I O N A L C H A L L E N G E S O N A FA R M
  13. THE CONTENT INC. MODEL
  14. 100 YouTube Subscribers January, 2012 ANN REARDON 3+ Million Subscribers September, 2017
  15. EVERYONE STOPS AT THE SWEET SPOT… HARDLY ANYONE TILTS THE CONTENT.
  16. AUDIENCE F O O D S C I E N T I S T E D U C AT I O N I M P O S S I B L E F O O D C R E AT I O N S CONTENT TILT
  17. CREATE A CONTENT MARKETING MISSION STATEMENT
  18. Exxon Mobil Corporation is committed to being the world's premier petroleum and petrochemical company. To that end, we must continuously achieve superior financial and operating results while simultaneously adhering to high ethical standards.
  19. Indium Corp. Blogs CASE STUDY
  20. Indium Corporation CASE STUDY
  21. CASE STUDY
  22. 1. CORE TARGET AUDIENCE 2. WHAT WILL BE DELIVERED 3. THE OUTCOME FOR THE AUDIENCE “Welcome to Digital Photography School – a website with simple tips to help digital camera owners get the most out of their cameras.”
  23. THE CONTENT INC. MODEL
  24. (1) Content Type (1) Main Platform Long Period of Time Consistent Delivery THE BASE
  25. CASE STUDY Copyblogger
  26. ONE CONTENT TYPE One Platform Consistent Delivery OVER TIME (12+ MONTHS)
  27. THE CONTENT INC. MODEL
  28. Facebook CASE STUDY
  29. Google+ CASE STUDY
  30. FOCUS ON SUBSCRIBERS AS A KEY METRIC
  31. CASE STUDY Copyblogger
  32. YAY! BOO!
  33. @JoePulizzi
  34. MUST HAVES Amazing E-Newsletter Exchange of Value (Ebook, Research Report, Etc.)
  35. THE CONTENT INC. MODEL
  36. THE CONTENT INC. MODEL
  37. MARKETING, FOR NON- PROFITS, SHOULD BE A SELF- SUSTAINING PROFIT CENTER
  38. • ARROW’S SLIDES
  39. • Advertising • Subscriptions • Content Services Arrow Revenue Model
  40. @JoePulizzi
  41. The Furrow By John Deere
  42. CREATE VALUE FOR YOUR AUDIENCE FIRST THEN YOU CAN EXTRACT VALUE
  43. TAKEAWAYS • Find a niche where you can be the leading expert in the world • Develop your content mission • Focus on content type, platform and deliver consistently • Don’t build your house on rented land • Build an audience of opt-in subscribers • Need an amazing E-Newsletter and remarkable download • Diversify after building the audience • What do your subscribers do differently? • Diversify Revenue Streams
  44. ONE
  45. The New Book Killing Marketing by Joe Pulizzi and Robert Rose Get the print or audiobook today at killingmarketing.com

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