SlideShare ist ein Scribd-Unternehmen logo

Becoming the Media - Using Content Marketing to Launch Your Startup

•Als PPT, PDF herunterladen•
•
Joe Pulizzi
Joe Pulizzi

This is a presentation that Joe Pulizzi gave at USC - Marshall School of Business to Alan Weiss' class on Internet Marketing. In it, Joe discusses why all companies need to be media companies today, and how you can launch a small startup with minimal capital based on understanding your audience and using online content strategy and marketing.

Business
1 von 55
Joe Pulizzi, Founder, Junta42 USC – Marshall School of Business February 5, 2009
Quick Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Talk about You First ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2007
2007 ,[object Object]
 
 
 
Marketing in the past… Create brand awareness Targeted mass media Interrupt and repeat
Marketing now and the future… Create behavior change Conversational media Communicate directly
You Have Two Choices ,[object Object],[object Object]
 
 
 
 
You Don’t Have to Be a Media Company to Be a Media Company ,[object Object],[object Object],[object Object],[object Object]
You Need to Be like Media Company ,[object Object],[object Object]
Today’s Business Models = Content Marketing ,[object Object]
From the Experts ,[object Object],Seth Godin: “Content Marketing is the only marketing left.” Rohit Bhargava: “The real secret to great marketing is creating compelling and useful content.” David Meerman Scott: “Getting customers used to mean interrupting people with product messages. Today it’s all about compelling content.” Brian Clark (copyblogger): “Online, great content is effective advertising, and smart marketers are the new media.” Seth Godin: “Content Marketing is the only marketing left.” Rohit Bhargava: “The real secret to great marketing is creating compelling and useful content.” David Meerman Scott: “Getting customers used to mean interrupting people with product messages. Today it’s all about compelling content.” Seth Godin: “Content Marketing is the only marketing left.” Rohit Bhargava: “The real secret to great marketing is creating compelling and useful content.” Brian Clark (copyblogger): “Online, great content is effective advertising, and smart marketers are the new media.” David Meerman Scott: “Getting customers used to mean interrupting people with product messages. Today it’s all about compelling content.” Seth Godin: “Content Marketing is the only marketing left.” Rohit Bhargava: “The real secret to great marketing is creating compelling and useful content.”
Where is Content Marketing Going? Junta42 / BtoB Magazine Study 2008 & CPC/ContentWise 08 Content Marketing represents 27 - 30% of B-to-B and Consumer Marketing Budgets
Where is Content Marketing Going? Junta42 / BtoB Magazine Study 2008 & CPC/ContentWise 08 Content Marketing represents 27 - 30% of B-to-B and Consumer Marketing Budgets 56% 
[object Object]
 
[object Object]
 
 
 
 
 
[object Object]
[object Object]
[object Object]
 
 
[object Object]
Custom Content Providers Marketing Professionals Service Providers (to CPers)
[object Object]
 
 
[object Object],[object Object],[object Object]
 
[object Object]
 
 
 
 
[object Object]
 
[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
Be the Trusted Resource through Content Everywhere
You Are the Publisher ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Continue the Con versation Joe Pulizzi Email: joe@junta42.com Phone: 216-941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com/ Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe StumbleUpon: juntajoe Junta42: juntajoe

Empfohlen

The State of Enterprise Content Marketing - 2014
The State of Enterprise Content Marketing - 2014The State of Enterprise Content Marketing - 2014
The State of Enterprise Content Marketing - 2014Content Marketing Institute
 
Social Media Marketing For B-to-B Purposes
Social Media Marketing For B-to-B PurposesSocial Media Marketing For B-to-B Purposes
Social Media Marketing For B-to-B PurposesNimit Kathuria
 
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...LinkedIn
 
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media AdvocacyJay Baer
 
Capgemini Case Study: Committing to content puts Capgemini ahead
Capgemini Case Study: Committing to content puts Capgemini ahead Capgemini Case Study: Committing to content puts Capgemini ahead
Capgemini Case Study: Committing to content puts Capgemini ahead LinkedIn
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
 
Digital Marketing Basics
Digital Marketing Basics Digital Marketing Basics
Digital Marketing Basics Barry Feldman
 
Social Selling with LinkedIn - English presentation
Social Selling with LinkedIn - English presentationSocial Selling with LinkedIn - English presentation
Social Selling with LinkedIn - English presentationvibrio. Kommunikationsmanagement Dr. Kausch GmbH
 

Empfohlen

The State of Enterprise Content Marketing - 2014
The State of Enterprise Content Marketing - 2014The State of Enterprise Content Marketing - 2014
The State of Enterprise Content Marketing - 2014Content Marketing Institute
 
Social Media Marketing For B-to-B Purposes
Social Media Marketing For B-to-B PurposesSocial Media Marketing For B-to-B Purposes
Social Media Marketing For B-to-B PurposesNimit Kathuria
 
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...LinkedIn
 
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media AdvocacyJay Baer
 
Capgemini Case Study: Committing to content puts Capgemini ahead
Capgemini Case Study: Committing to content puts Capgemini ahead Capgemini Case Study: Committing to content puts Capgemini ahead
Capgemini Case Study: Committing to content puts Capgemini ahead LinkedIn
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
 
Digital Marketing Basics
Digital Marketing Basics Digital Marketing Basics
Digital Marketing Basics Barry Feldman
 
Social Selling with LinkedIn - English presentation
Social Selling with LinkedIn - English presentationSocial Selling with LinkedIn - English presentation
Social Selling with LinkedIn - English presentationvibrio. Kommunikationsmanagement Dr. Kausch GmbH
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
The Art and Science of LinkedIn
The Art and Science of LinkedInThe Art and Science of LinkedIn
The Art and Science of LinkedInThe Marketing Network - Power to Connect
 
Case Study: Mastering digital disruption in retail
Case Study: Mastering digital disruption in retailCase Study: Mastering digital disruption in retail
Case Study: Mastering digital disruption in retailScopernia
 
Navigating Corporate Politics- DFWSEM State of Search Conference 2013
Navigating Corporate Politics- DFWSEM State of Search Conference 2013Navigating Corporate Politics- DFWSEM State of Search Conference 2013
Navigating Corporate Politics- DFWSEM State of Search Conference 2013Brittan Bright
 
Right Content. Right Response.™ with Pulizzi, Granoff, and Massey
Right Content. Right Response.™ with Pulizzi, Granoff, and MasseyRight Content. Right Response.™ with Pulizzi, Granoff, and Massey
Right Content. Right Response.™ with Pulizzi, Granoff, and MasseyBrian Massey
 
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...383
 
Why B2B Tech firms struggle with content marketing
Why B2B Tech firms struggle with content marketingWhy B2B Tech firms struggle with content marketing
Why B2B Tech firms struggle with content marketingDamo Consulting Inc.
 
Technology Community Engagement: Hits & Misses
Technology Community Engagement: Hits & MissesTechnology Community Engagement: Hits & Misses
Technology Community Engagement: Hits & MissesLinkedIn
 
Danny Bermant CIM Spring Marketing Conference 2015
Danny Bermant CIM Spring Marketing Conference 2015Danny Bermant CIM Spring Marketing Conference 2015
Danny Bermant CIM Spring Marketing Conference 2015CIM East of England
 
Poke Must See at SXSW 2015
Poke Must See at SXSW 2015Poke Must See at SXSW 2015
Poke Must See at SXSW 2015Poke London
 
9 Takeaways from the 2017 Masters of B2B Marketing Conference
9 Takeaways from the 2017 Masters of B2B Marketing Conference9 Takeaways from the 2017 Masters of B2B Marketing Conference
9 Takeaways from the 2017 Masters of B2B Marketing ConferenceAssociation of National Advertisers
 
Live Webcast: LinkedIn Marketing Solutions 101
Live Webcast: LinkedIn Marketing Solutions 101Live Webcast: LinkedIn Marketing Solutions 101
Live Webcast: LinkedIn Marketing Solutions 101LinkedIn
 
Building the Perfect Content Marketing Mix - Part II - Execution Tactics
Building the Perfect Content Marketing Mix - Part II - Execution TacticsBuilding the Perfect Content Marketing Mix - Part II - Execution Tactics
Building the Perfect Content Marketing Mix - Part II - Execution TacticsContent Marketing Institute
 
Content Marketing 101
Content Marketing 101Content Marketing 101
Content Marketing 101Elizabeth Miller
 
Memonic general presentation for IMD
Memonic general presentation for IMDMemonic general presentation for IMD
Memonic general presentation for IMDmemonic
 
How to get the most from sponsored content on linked in in 2016
How to get the most from sponsored content on linked in in 2016How to get the most from sponsored content on linked in in 2016
How to get the most from sponsored content on linked in in 2016LinkedIn Europe
 
The power of creative collaboration
The power of creative collaborationThe power of creative collaboration
The power of creative collaborationTable19
 
Social media and relationship development for sales
Social media and relationship development for salesSocial media and relationship development for sales
Social media and relationship development for salesPeter Abraham
 
Unlocking Social CRM for your Organisation (Keynote)
Unlocking Social CRM for your Organisation (Keynote)Unlocking Social CRM for your Organisation (Keynote)
Unlocking Social CRM for your Organisation (Keynote)Joakim Nilsson
 
The Social Bridge to the IT Committee
The Social Bridge to the IT CommitteeThe Social Bridge to the IT Committee
The Social Bridge to the IT CommitteeLinkedIn
 
Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...
Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...
Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...DesignBloggersConference
 
Content Marketing: Publishing is the New Marketing
Content Marketing: Publishing is the New MarketingContent Marketing: Publishing is the New Marketing
Content Marketing: Publishing is the New MarketingJoe Pulizzi
 

Weitere ähnliche Inhalte

Was ist angesagt?

The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
Case Study: Mastering digital disruption in retail
Case Study: Mastering digital disruption in retailCase Study: Mastering digital disruption in retail
Case Study: Mastering digital disruption in retailScopernia
 
Navigating Corporate Politics- DFWSEM State of Search Conference 2013
Navigating Corporate Politics- DFWSEM State of Search Conference 2013Navigating Corporate Politics- DFWSEM State of Search Conference 2013
Navigating Corporate Politics- DFWSEM State of Search Conference 2013Brittan Bright
 
Right Content. Right Response.™ with Pulizzi, Granoff, and Massey
Right Content. Right Response.™ with Pulizzi, Granoff, and MasseyRight Content. Right Response.™ with Pulizzi, Granoff, and Massey
Right Content. Right Response.™ with Pulizzi, Granoff, and MasseyBrian Massey
 
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...383
 
Why B2B Tech firms struggle with content marketing
Why B2B Tech firms struggle with content marketingWhy B2B Tech firms struggle with content marketing
Why B2B Tech firms struggle with content marketingDamo Consulting Inc.
 
Technology Community Engagement: Hits & Misses
Technology Community Engagement: Hits & MissesTechnology Community Engagement: Hits & Misses
Technology Community Engagement: Hits & MissesLinkedIn
 
Danny Bermant CIM Spring Marketing Conference 2015
Danny Bermant CIM Spring Marketing Conference 2015Danny Bermant CIM Spring Marketing Conference 2015
Danny Bermant CIM Spring Marketing Conference 2015CIM East of England
 
Poke Must See at SXSW 2015
Poke Must See at SXSW 2015Poke Must See at SXSW 2015
Poke Must See at SXSW 2015Poke London
 
Live Webcast: LinkedIn Marketing Solutions 101
Live Webcast: LinkedIn Marketing Solutions 101Live Webcast: LinkedIn Marketing Solutions 101
Live Webcast: LinkedIn Marketing Solutions 101LinkedIn
 
Building the Perfect Content Marketing Mix - Part II - Execution Tactics
Building the Perfect Content Marketing Mix - Part II - Execution TacticsBuilding the Perfect Content Marketing Mix - Part II - Execution Tactics
Building the Perfect Content Marketing Mix - Part II - Execution TacticsContent Marketing Institute
 
Memonic general presentation for IMD
Memonic general presentation for IMDMemonic general presentation for IMD
Memonic general presentation for IMDmemonic
 
How to get the most from sponsored content on linked in in 2016
How to get the most from sponsored content on linked in in 2016How to get the most from sponsored content on linked in in 2016
How to get the most from sponsored content on linked in in 2016LinkedIn Europe
 
The power of creative collaboration
The power of creative collaborationThe power of creative collaboration
The power of creative collaborationTable19
 
Social media and relationship development for sales
Social media and relationship development for salesSocial media and relationship development for sales
Social media and relationship development for salesPeter Abraham
 
Unlocking Social CRM for your Organisation (Keynote)
Unlocking Social CRM for your Organisation (Keynote)Unlocking Social CRM for your Organisation (Keynote)
Unlocking Social CRM for your Organisation (Keynote)Joakim Nilsson
 
The Social Bridge to the IT Committee
The Social Bridge to the IT CommitteeThe Social Bridge to the IT Committee
The Social Bridge to the IT CommitteeLinkedIn
 

Was ist angesagt? (20)

The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
The Art and Science of LinkedIn
The Art and Science of LinkedInThe Art and Science of LinkedIn
The Art and Science of LinkedIn
 
Case Study: Mastering digital disruption in retail
Case Study: Mastering digital disruption in retailCase Study: Mastering digital disruption in retail
Case Study: Mastering digital disruption in retail
 
Navigating Corporate Politics- DFWSEM State of Search Conference 2013
Navigating Corporate Politics- DFWSEM State of Search Conference 2013Navigating Corporate Politics- DFWSEM State of Search Conference 2013
Navigating Corporate Politics- DFWSEM State of Search Conference 2013
 
Right Content. Right Response.™ with Pulizzi, Granoff, and Massey
Right Content. Right Response.™ with Pulizzi, Granoff, and MasseyRight Content. Right Response.™ with Pulizzi, Granoff, and Massey
Right Content. Right Response.™ with Pulizzi, Granoff, and Massey
 
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...
 
Why B2B Tech firms struggle with content marketing
Why B2B Tech firms struggle with content marketingWhy B2B Tech firms struggle with content marketing
Why B2B Tech firms struggle with content marketing
 
Technology Community Engagement: Hits & Misses
Technology Community Engagement: Hits & MissesTechnology Community Engagement: Hits & Misses
Technology Community Engagement: Hits & Misses
 
Danny Bermant CIM Spring Marketing Conference 2015
Danny Bermant CIM Spring Marketing Conference 2015Danny Bermant CIM Spring Marketing Conference 2015
Danny Bermant CIM Spring Marketing Conference 2015
 
Poke Must See at SXSW 2015
Poke Must See at SXSW 2015Poke Must See at SXSW 2015
Poke Must See at SXSW 2015
 
9 Takeaways from the 2017 Masters of B2B Marketing Conference
9 Takeaways from the 2017 Masters of B2B Marketing Conference9 Takeaways from the 2017 Masters of B2B Marketing Conference
9 Takeaways from the 2017 Masters of B2B Marketing Conference
 
Live Webcast: LinkedIn Marketing Solutions 101
Live Webcast: LinkedIn Marketing Solutions 101Live Webcast: LinkedIn Marketing Solutions 101
Live Webcast: LinkedIn Marketing Solutions 101
 
Building the Perfect Content Marketing Mix - Part II - Execution Tactics
Building the Perfect Content Marketing Mix - Part II - Execution TacticsBuilding the Perfect Content Marketing Mix - Part II - Execution Tactics
Building the Perfect Content Marketing Mix - Part II - Execution Tactics
 
Content Marketing 101
Content Marketing 101Content Marketing 101
Content Marketing 101
 
Memonic general presentation for IMD
Memonic general presentation for IMDMemonic general presentation for IMD
Memonic general presentation for IMD
 
How to get the most from sponsored content on linked in in 2016
How to get the most from sponsored content on linked in in 2016How to get the most from sponsored content on linked in in 2016
How to get the most from sponsored content on linked in in 2016
 
The power of creative collaboration
The power of creative collaborationThe power of creative collaboration
The power of creative collaboration
 
Social media and relationship development for sales
Social media and relationship development for salesSocial media and relationship development for sales
Social media and relationship development for sales
 
Unlocking Social CRM for your Organisation (Keynote)
Unlocking Social CRM for your Organisation (Keynote)Unlocking Social CRM for your Organisation (Keynote)
Unlocking Social CRM for your Organisation (Keynote)
 
The Social Bridge to the IT Committee
The Social Bridge to the IT CommitteeThe Social Bridge to the IT Committee
The Social Bridge to the IT Committee
 

Andere mochten auch

Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...
Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...
Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...DesignBloggersConference
 
Content Marketing: Publishing is the New Marketing
Content Marketing: Publishing is the New MarketingContent Marketing: Publishing is the New Marketing
Content Marketing: Publishing is the New MarketingJoe Pulizzi
 
10 Commandments for Custom Magazine Failure
10 Commandments for Custom Magazine Failure10 Commandments for Custom Magazine Failure
10 Commandments for Custom Magazine FailureJoe Pulizzi
 
Social Media Steroids: Spread Your Content, Grow Your Business
Social Media Steroids: Spread Your Content, Grow Your BusinessSocial Media Steroids: Spread Your Content, Grow Your Business
Social Media Steroids: Spread Your Content, Grow Your BusinessJoe Pulizzi
 
6 Forgotten Ways to Use Content for Lead Nurturing #LeadGenSummit
6 Forgotten Ways to Use Content for Lead Nurturing #LeadGenSummit6 Forgotten Ways to Use Content for Lead Nurturing #LeadGenSummit
6 Forgotten Ways to Use Content for Lead Nurturing #LeadGenSummitJoe Pulizzi
 
Best Practices in Content Marketing - Australia
Best Practices in Content Marketing - AustraliaBest Practices in Content Marketing - Australia
Best Practices in Content Marketing - AustraliaJoe Pulizzi
 
Driving Event Revenue with Content Marketing
Driving Event Revenue with Content MarketingDriving Event Revenue with Content Marketing
Driving Event Revenue with Content MarketingJoe Pulizzi
 
Custom Publishing Presentation for Publishers - American Business Media Meeting
Custom Publishing Presentation for Publishers - American Business Media MeetingCustom Publishing Presentation for Publishers - American Business Media Meeting
Custom Publishing Presentation for Publishers - American Business Media MeetingJoe Pulizzi
 
Social Media and Content Marketing for Utility Companies
Social Media and Content Marketing for Utility CompaniesSocial Media and Content Marketing for Utility Companies
Social Media and Content Marketing for Utility CompaniesJoe Pulizzi
 
Larry Scheinfeld: Arianna Huffington To Launch New Startup Thrive
Larry Scheinfeld: Arianna Huffington To Launch New Startup Thrive Larry Scheinfeld: Arianna Huffington To Launch New Startup Thrive
Larry Scheinfeld: Arianna Huffington To Launch New Startup Thrive Larry Scheinfeld
 
Content Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMAContent Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMAJoe Pulizzi
 
Beginner Corporate Blogging Tips
Beginner Corporate Blogging TipsBeginner Corporate Blogging Tips
Beginner Corporate Blogging TipsJoe Pulizzi
 
Attracting Customers with Web Content - Online Content Marketing
Attracting Customers with Web Content - Online Content MarketingAttracting Customers with Web Content - Online Content Marketing
Attracting Customers with Web Content - Online Content MarketingJoe Pulizzi
 
Content Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving RevenueContent Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving RevenueJoe Pulizzi
 
10 Steps to Personal Branding
10 Steps to Personal Branding10 Steps to Personal Branding
10 Steps to Personal BrandingJoe Pulizzi
 
The 7 Ps Of The Marketing Mix
The 7 Ps Of The Marketing MixThe 7 Ps Of The Marketing Mix
The 7 Ps Of The Marketing MixMBA & Company
 
Airtel 7 Ps And Swot Analysis
Airtel 7 Ps And Swot AnalysisAirtel 7 Ps And Swot Analysis
Airtel 7 Ps And Swot Analysisglp12071988
 
How to Write a SWOT Analysis Report
How to Write a SWOT Analysis ReportHow to Write a SWOT Analysis Report
How to Write a SWOT Analysis Reportcfdmaster
 
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016Joe Pulizzi
 
Marketing mix the 7 p's of marketing
Marketing mix the 7 p's of marketingMarketing mix the 7 p's of marketing
Marketing mix the 7 p's of marketingEli Santos
 

Andere mochten auch (20)

Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...
Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...
Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...
 
Content Marketing: Publishing is the New Marketing
Content Marketing: Publishing is the New MarketingContent Marketing: Publishing is the New Marketing
Content Marketing: Publishing is the New Marketing
 
10 Commandments for Custom Magazine Failure
10 Commandments for Custom Magazine Failure10 Commandments for Custom Magazine Failure
10 Commandments for Custom Magazine Failure
 
Social Media Steroids: Spread Your Content, Grow Your Business
Social Media Steroids: Spread Your Content, Grow Your BusinessSocial Media Steroids: Spread Your Content, Grow Your Business
Social Media Steroids: Spread Your Content, Grow Your Business
 
6 Forgotten Ways to Use Content for Lead Nurturing #LeadGenSummit
6 Forgotten Ways to Use Content for Lead Nurturing #LeadGenSummit6 Forgotten Ways to Use Content for Lead Nurturing #LeadGenSummit
6 Forgotten Ways to Use Content for Lead Nurturing #LeadGenSummit
 
Best Practices in Content Marketing - Australia
Best Practices in Content Marketing - AustraliaBest Practices in Content Marketing - Australia
Best Practices in Content Marketing - Australia
 
Driving Event Revenue with Content Marketing
Driving Event Revenue with Content MarketingDriving Event Revenue with Content Marketing
Driving Event Revenue with Content Marketing
 
Custom Publishing Presentation for Publishers - American Business Media Meeting
Custom Publishing Presentation for Publishers - American Business Media MeetingCustom Publishing Presentation for Publishers - American Business Media Meeting
Custom Publishing Presentation for Publishers - American Business Media Meeting
 
Social Media and Content Marketing for Utility Companies
Social Media and Content Marketing for Utility CompaniesSocial Media and Content Marketing for Utility Companies
Social Media and Content Marketing for Utility Companies
 
Larry Scheinfeld: Arianna Huffington To Launch New Startup Thrive
Larry Scheinfeld: Arianna Huffington To Launch New Startup Thrive Larry Scheinfeld: Arianna Huffington To Launch New Startup Thrive
Larry Scheinfeld: Arianna Huffington To Launch New Startup Thrive
 
Content Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMAContent Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMA
 
Beginner Corporate Blogging Tips
Beginner Corporate Blogging TipsBeginner Corporate Blogging Tips
Beginner Corporate Blogging Tips
 
Attracting Customers with Web Content - Online Content Marketing
Attracting Customers with Web Content - Online Content MarketingAttracting Customers with Web Content - Online Content Marketing
Attracting Customers with Web Content - Online Content Marketing
 
Content Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving RevenueContent Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving Revenue
 
10 Steps to Personal Branding
10 Steps to Personal Branding10 Steps to Personal Branding
10 Steps to Personal Branding
 
The 7 Ps Of The Marketing Mix
The 7 Ps Of The Marketing MixThe 7 Ps Of The Marketing Mix
The 7 Ps Of The Marketing Mix
 
Airtel 7 Ps And Swot Analysis
Airtel 7 Ps And Swot AnalysisAirtel 7 Ps And Swot Analysis
Airtel 7 Ps And Swot Analysis
 
How to Write a SWOT Analysis Report
How to Write a SWOT Analysis ReportHow to Write a SWOT Analysis Report
How to Write a SWOT Analysis Report
 
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
 
Marketing mix the 7 p's of marketing
Marketing mix the 7 p's of marketingMarketing mix the 7 p's of marketing
Marketing mix the 7 p's of marketing
 

Ähnlich wie Becoming the Media - Using Content Marketing to Launch Your Startup

Content Marketing: The Present and Future of PR?
Content Marketing: The Present and Future of PR?Content Marketing: The Present and Future of PR?
Content Marketing: The Present and Future of PR?Joe Pulizzi
 
Social Media 101: Choose the Best Platforms for Your Business
Social Media 101: Choose the Best Platforms for Your Business Social Media 101: Choose the Best Platforms for Your Business
Social Media 101: Choose the Best Platforms for Your Business s.h.e. CONSULTING
 
Content Marketing Strategies for Non-Profits
Content Marketing Strategies for Non-ProfitsContent Marketing Strategies for Non-Profits
Content Marketing Strategies for Non-ProfitsNewt Barrett
 
Social media Vs your website - which is more important?
Social media Vs your website - which is more important?Social media Vs your website - which is more important?
Social media Vs your website - which is more important?Xpand Marketing
 
Social Media Marketing by Mint Social's Matt O'Brien
Social Media Marketing by Mint Social's Matt O'BrienSocial Media Marketing by Mint Social's Matt O'Brien
Social Media Marketing by Mint Social's Matt O'BrienMatthew O'Brien
 
Online content marketing presentation from joe pulizzi for web content 2008 c...
Online content marketing presentation from joe pulizzi for web content 2008 c...Online content marketing presentation from joe pulizzi for web content 2008 c...
Online content marketing presentation from joe pulizzi for web content 2008 c...Việt Long Plaza
 
Where To Spend Your Marketing Budget - Social media Vs Website
Where To Spend Your Marketing Budget - Social media Vs WebsiteWhere To Spend Your Marketing Budget - Social media Vs Website
Where To Spend Your Marketing Budget - Social media Vs WebsiteXpand Marketing
 
Demystify social media & business benefits 21 apr
Demystify social media & business benefits 21 aprDemystify social media & business benefits 21 apr
Demystify social media & business benefits 21 aprAdrian Teo
 
Engaging a business audience of One
Engaging a business audience of OneEngaging a business audience of One
Engaging a business audience of OneOgilvyOne Worldwide
 
Social Media For Small Businesses
Social Media For Small BusinessesSocial Media For Small Businesses
Social Media For Small BusinessesCatherine Tryon
 
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...WorkSmart Integrated Marketing
 
Social media and b2 b changing your business
Social media and b2 b changing your businessSocial media and b2 b changing your business
Social media and b2 b changing your businessVertical Marketing
 
Web 2010 – Ten Trends Defining Your Future
Web 2010 – Ten Trends Defining Your FutureWeb 2010 – Ten Trends Defining Your Future
Web 2010 – Ten Trends Defining Your FutureAffiliate Summit
 
20 Questions, 20 Answers About Social Networking for Business Ed Mayuga, AM...
20 Questions, 20 Answers About Social Networking for Business Ed Mayuga, AM...20 Questions, 20 Answers About Social Networking for Business Ed Mayuga, AM...
20 Questions, 20 Answers About Social Networking for Business Ed Mayuga, AM...AMM COMMUNICATIONS, LLC
 
Skyrocket B2B Lead Generation with Amazing Content and Social Media
Skyrocket B2B Lead Generation with Amazing Content and Social MediaSkyrocket B2B Lead Generation with Amazing Content and Social Media
Skyrocket B2B Lead Generation with Amazing Content and Social MediaZINFI Technologies, Inc.
 
Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media TacticsOren Todoros
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media TacticsOren Todoros
 

Ähnlich wie Becoming the Media - Using Content Marketing to Launch Your Startup (20)

Content Marketing: The Present and Future of PR?
Content Marketing: The Present and Future of PR?Content Marketing: The Present and Future of PR?
Content Marketing: The Present and Future of PR?
 
Social Media 101: Choose the Best Platforms for Your Business
Social Media 101: Choose the Best Platforms for Your Business Social Media 101: Choose the Best Platforms for Your Business
Social Media 101: Choose the Best Platforms for Your Business
 
Content Marketing Strategies for Non-Profits
Content Marketing Strategies for Non-ProfitsContent Marketing Strategies for Non-Profits
Content Marketing Strategies for Non-Profits
 
Social media Vs your website - which is more important?
Social media Vs your website - which is more important?Social media Vs your website - which is more important?
Social media Vs your website - which is more important?
 
Social Media Marketing by Mint Social's Matt O'Brien
Social Media Marketing by Mint Social's Matt O'BrienSocial Media Marketing by Mint Social's Matt O'Brien
Social Media Marketing by Mint Social's Matt O'Brien
 
Online content marketing presentation from joe pulizzi for web content 2008 c...
Online content marketing presentation from joe pulizzi for web content 2008 c...Online content marketing presentation from joe pulizzi for web content 2008 c...
Online content marketing presentation from joe pulizzi for web content 2008 c...
 
Where To Spend Your Marketing Budget - Social media Vs Website
Where To Spend Your Marketing Budget - Social media Vs WebsiteWhere To Spend Your Marketing Budget - Social media Vs Website
Where To Spend Your Marketing Budget - Social media Vs Website
 
Demystify social media & business benefits 21 apr
Demystify social media & business benefits 21 aprDemystify social media & business benefits 21 apr
Demystify social media & business benefits 21 apr
 
Engaging a business audience of One
Engaging a business audience of OneEngaging a business audience of One
Engaging a business audience of One
 
Social Media For Small Businesses
Social Media For Small BusinessesSocial Media For Small Businesses
Social Media For Small Businesses
 
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
 
Social media & new marketing
Social media & new marketingSocial media & new marketing
Social media & new marketing
 
Social media and b2 b changing your business
Social media and b2 b changing your businessSocial media and b2 b changing your business
Social media and b2 b changing your business
 
Web 2010 – Ten Trends Defining Your Future
Web 2010 – Ten Trends Defining Your FutureWeb 2010 – Ten Trends Defining Your Future
Web 2010 – Ten Trends Defining Your Future
 
20 Questions, 20 Answers About Social Networking for Business Ed Mayuga, AM...
20 Questions, 20 Answers About Social Networking for Business Ed Mayuga, AM...20 Questions, 20 Answers About Social Networking for Business Ed Mayuga, AM...
20 Questions, 20 Answers About Social Networking for Business Ed Mayuga, AM...
 
Social Media For B2B Companies
Social Media For B2B CompaniesSocial Media For B2B Companies
Social Media For B2B Companies
 
Skyrocket B2B Lead Generation with Amazing Content and Social Media
Skyrocket B2B Lead Generation with Amazing Content and Social MediaSkyrocket B2B Lead Generation with Amazing Content and Social Media
Skyrocket B2B Lead Generation with Amazing Content and Social Media
 
Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media Tactics
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media Tactics
 
Web 2010 Discover Ten Strategies Defining Your Business Future
Web 2010 Discover Ten Strategies Defining Your Business FutureWeb 2010 Discover Ten Strategies Defining Your Business Future
Web 2010 Discover Ten Strategies Defining Your Business Future
 

Mehr von Joe Pulizzi

What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)Joe Pulizzi
 
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Joe Pulizzi
 
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisThe Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
 
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisCorona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
 
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorldMKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorldJoe Pulizzi
 
8 Critical Thoughts for Editors and Content Creators
8 Critical Thoughts for Editors and Content Creators8 Critical Thoughts for Editors and Content Creators
8 Critical Thoughts for Editors and Content CreatorsJoe Pulizzi
 
Six Steps to Creating a Content Brand - A Content Marketing Formula
Six Steps to Creating a Content Brand - A Content Marketing FormulaSix Steps to Creating a Content Brand - A Content Marketing Formula
Six Steps to Creating a Content Brand - A Content Marketing FormulaJoe Pulizzi
 
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing ProgramHow to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing ProgramJoe Pulizzi
 
Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Joe Pulizzi
 
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit CenterRethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit CenterJoe Pulizzi
 
Content Inc. - A Working Content Marketing Model #AMANashville
Content Inc. - A Working Content Marketing Model #AMANashvilleContent Inc. - A Working Content Marketing Model #AMANashville
Content Inc. - A Working Content Marketing Model #AMANashvilleJoe Pulizzi
 
Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016Joe Pulizzi
 
Content Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityContent Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityJoe Pulizzi
 
Content Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachContent Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachJoe Pulizzi
 
A Content First Business for eLearning University
A Content First Business for eLearning UniversityA Content First Business for eLearning University
A Content First Business for eLearning UniversityJoe Pulizzi
 
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups Joe Pulizzi
 
How to Launch a Content-First Business
How to Launch a Content-First BusinessHow to Launch a Content-First Business
How to Launch a Content-First BusinessJoe Pulizzi
 
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxccFive Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxccJoe Pulizzi
 
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
 
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowGood to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowJoe Pulizzi
 

Mehr von Joe Pulizzi (20)

What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)
 
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
 
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisThe Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
 
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisCorona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
 
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorldMKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
 
8 Critical Thoughts for Editors and Content Creators
8 Critical Thoughts for Editors and Content Creators8 Critical Thoughts for Editors and Content Creators
8 Critical Thoughts for Editors and Content Creators
 
Six Steps to Creating a Content Brand - A Content Marketing Formula
Six Steps to Creating a Content Brand - A Content Marketing FormulaSix Steps to Creating a Content Brand - A Content Marketing Formula
Six Steps to Creating a Content Brand - A Content Marketing Formula
 
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing ProgramHow to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
 
Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)
 
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit CenterRethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
 
Content Inc. - A Working Content Marketing Model #AMANashville
Content Inc. - A Working Content Marketing Model #AMANashvilleContent Inc. - A Working Content Marketing Model #AMANashville
Content Inc. - A Working Content Marketing Model #AMANashville
 
Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016
 
Content Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityContent Marketing: The Approach and Opportunity
Content Marketing: The Approach and Opportunity
 
Content Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachContent Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step Approach
 
A Content First Business for eLearning University
A Content First Business for eLearning UniversityA Content First Business for eLearning University
A Content First Business for eLearning University
 
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups
 
How to Launch a Content-First Business
How to Launch a Content-First BusinessHow to Launch a Content-First Business
How to Launch a Content-First Business
 
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxccFive Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
 
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
 
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowGood to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
 

Kürzlich hochgeladen

MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 

Kürzlich hochgeladen (20)

MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 

Becoming the Media - Using Content Marketing to Launch Your Startup

  • 1. Joe Pulizzi, Founder, Junta42 USC – Marshall School of Business February 5, 2009
  • 2.
  • 3.
  • 5.
  • 6.  
  • 7.  
  • 8.  
  • 9. Marketing in the past… Create brand awareness Targeted mass media Interrupt and repeat
  • 10. Marketing now and the future… Create behavior change Conversational media Communicate directly
  • 11.
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Where is Content Marketing Going? Junta42 / BtoB Magazine Study 2008 & CPC/ContentWise 08 Content Marketing represents 27 - 30% of B-to-B and Consumer Marketing Budgets
  • 21. Where is Content Marketing Going? Junta42 / BtoB Magazine Study 2008 & CPC/ContentWise 08 Content Marketing represents 27 - 30% of B-to-B and Consumer Marketing Budgets 56% 
  • 22.
  • 23.  
  • 24.
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30.
  • 31.
  • 32.
  • 33.  
  • 34.  
  • 35.
  • 36. Custom Content Providers Marketing Professionals Service Providers (to CPers)
  • 37.
  • 38.  
  • 39.  
  • 40.
  • 41.  
  • 42.
  • 43.  
  • 44.  
  • 45.  
  • 46.  
  • 47.
  • 48.  
  • 49.
  • 50.
  • 51.
  • 52.
  • 53. Be the Trusted Resource through Content Everywhere
  • 54.
  • 55. Continue the Con versation Joe Pulizzi Email: joe@junta42.com Phone: 216-941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com/ Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe StumbleUpon: juntajoe Junta42: juntajoe