Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

8 Critical Thoughts for Editors and Content Creators

518 Aufrufe

Veröffentlicht am

This presentation by Joe Pulizzi covers eight deep thoughts that media editors and content creators in any brand need to pay attention to. Includes the changing media model, tracking subscriptions and conversions, becoming a social media celebrity, stealing audience, influencer relations, and the growing importance of email. Originally presented as an editorial workshop.

Veröffentlicht in: Marketing
  • Als Erste(r) kommentieren

8 Critical Thoughts for Editors and Content Creators

  1. @JoePulizzi KEYNOTE PRESENTATION EIGHT DEEP THOUGHTS FOR EDITORS TO CHANGE THE WORLD Joe Pulizzi Founder, Content Marketing Institute and Orange Effect Foundation
  2. @JoePulizzi THERE IS ONE KEY TO A SUCCESSFUL PRESENTATION
  3. @JoePulizzi ONE
  4. @JoePulizzi #1 THE MEDIA MODEL AND THE MARKETING MODEL ARE THE SAME
  5. @JoePulizzi
  6. @JoePulizzi
  7. @JoePulizzi
  8. @JoePulizzi MEDIA BRAND OR PRODUCT BRAND?
  9. @JoePulizzi
  10. @JoePulizzi
  11. @JoePulizzi MEDIA BRAND OR PRODUCT BRAND?
  12. @JoePulizzi #2 THINK LIKE A MARKETER
  13. @JoePulizzi MARKETERS KNOW WHAT LEVERS BRING IN THE MOST MONEY.
  14. @JoePulizzi
  15. @JoePulizzi Content Engine Profit Driver
  16. @JoePulizzi
  17. @JoePulizzi
  18. @JoePulizzi EDITOR’S GOALS: 1. FOLLOW THE MISSION 2. GET AND KEEP SUBSCRIBERS
  19. @JoePulizzi #3 TRACK SUBSCRIPTIONS
  20. @JoePulizzi
  21. @JoePulizzi Who Converts the Best?
  22. @JoePulizzi INSTEAD OF PUBLISH MORE, EDIT MORE SPEND MINIMUM 20% ON EDITING OLD CONTENT
  23. @JoePulizzi
  24. @JoePulizzi #4 BECOME THE SOCIAL CELEBRITY YOU WERE CALLED TO BE
  25. @JoePulizzi
  26. @JoePulizzi
  27. @JoePulizzi
  28. @JoePulizzi
  29. @JoePulizzi PICK ONE OR TWO CHANNELS; BE CONSISTENT; DRIVE VALUE
  30. @JoePulizzi #5 STEAL AUDIENCE WHENEVER YOU CAN
  31. @JoePulizzi
  32. @JoePulizzi
  33. @JoePulizzi
  34. @JoePulizzi #6 GET SERIOUS ABOUT INFLUENCERS
  35. @JoePulizzi
  36. @JoePulizzi
  37. @JoePulizzi
  38. @JoePulizzi
  39. @JoePulizzi
  40. @JoePulizzi #7 EMAIL, EMAIL, EMAIL
  41. @JoePulizzi
  42. @JoePulizzi
  43. @JoePulizzi@JoePulizzi
  44. @JoePulizzi YAY! BOO!
  45. @JoePulizzi MUST HAVE A Truly Amazing E-Newsletter
  46. @JoePulizzi #8 START EVERY EDITORIAL MEETING WITH YOUR MISSION
  47. @JoePulizzi CASE STUDY EDITORIAL MISSION STATEMENT
  48. @JoePulizzi 1. CORE TARGET AUDIENCE 2. WHAT WILL BE DELIVERED 3. THE OUTCOME FOR THE AUDIENCE “Welcome to Digital Photography School – a website with simple tips to help digital camera owners get the most out of their cameras.” CONTENT MISSION STATEMENT
  49. @JoePulizzi 1. Is Our Content Truly Unique? 2. Are We Too Broad? 3. Are We Providing Value in Every Piece of Information? 4. If We Were Gone, Would Anyone Miss Us?
  50. @JoePulizzi TAKEAWAYS • Understand that media and product brands now communicate using the same model. • Become the marketer you were always meant to be – Follow the $$$. • Track subscriptions like your life depends on it. • Give in to becoming a social media celebrity. • Plan to steal audience whenever possible. • Get serious about integrating influencers into your editorial plan. • Email breakfast, lunch and dinner. • Start every editorial meeting by reviewing your editorial mission statement.
  51. @JoePulizzi
  52. @JoePulizzi JoePulizzi.com/Newsletter Q&A

×