6 Steps to Creating a Content Marketing Strategy - #SMMW15

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The document outlines six steps to creating an effective content marketing strategy: 1) Identify your sweet spot by finding the intersection of your knowledge and customer needs. 2) Tilt your content beyond your sweet spot to expand your audience. 3) Build your base through consistent delivery of one content type on one main platform over time. 4) Harvest your audience by engaging them across multiple platforms. 5) Diversify your content types and platforms. 6) Monetize your content through methods like advertising, sponsorships, products, and services. The key is to first focus on building a large audience before attempting to monetize.

Marketing Business

@JoePulizzi
Six Steps
To Creating a Content Marketing Strategy
ThatJust Won’t Quit
6 Steps to Creating
a Content
Marketing Strategy
Joe Pulizzi @JoePulizzi
Content Marketing Institute

@JoePulizzi
First, build an audience.
Then, monetize it.

@JoePulizzi
1. Sweet Spot
2. Content Tilt
3. Building the Base
4. Harvesting Audience
5. Diversification
6. Monetization

@JoePulizzi
Knowledge or Skill Passion
Sweet Spot

@JoePulizzi
Knowledge or Skill
Customer
Pain Point
Alternative Sweet Spot

@JoePulizzi
Backyard Poultry Teaching
Sweet Spot

@JoePulizzi
Ann Reardon
100 YouTube Subscribers
In January, 2012

@JoePulizzi
Food Scientist Education
Impossible
Food Creations Content Tilt

@JoePulizzi
Everyone stops at the sweet spot…
Hardly anyone “tilts” the content.

@JoePulizzi@JoePulizzi |
What do all media
companies do that you
do not with your
content?

@JoePulizzi@JoePulizzi |
Create Your Mission
Statement:
- Defined Audience
- Deliver
- Outcome

@JoePulizzi
One Content Type
One Main Platform
Consistent Delivery
Long Period of Time
The Base

@JoePulizzi
One Content Type
+ One Platform
+ Time

@JoePulizzi
Create the plan…
but focus everything
on building an audience.

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