by : pejvak panahian

1. Business Plan – Market Approach
Includes components of
the marketing plan from:
• Growth trends in the
industry
• The strength and
potential entry of new
competitors
• Unique position
statement

2. Target Market Criteria – Most Critical
Component of the Market Approach
• Have a thorough
understanding of who
you are selling to.
• There is the geographic
target market and the
demographic target
market.

3. Breakdown of the major target market
characteristics
psychological
age social
income &
gender spending
habits

4. Know Your Competitors!
• The
positioning
technique is a
great way to
start thinking
where you
stand in the
eyes of
consumers and
competitors

5. The Marketing Plan in Focus
Uncontrollable
Factors of market
two
Uncontrollable Factors
Of market one
Controllable
Factors
• Price
• Place
• Promotion
• Product

6. Strategize and Implement
• Single
Differentiated
Entry?
• Multiple
Differentiated
Entry?
• Simultaneous
Entry?
• What do you want
to achieve in 5
months? 1 year?5
years?