Do you want to drive more traffic to your website using Search Engine Optimization - but don't know what to do? Join Wendy and June from bWyse to learn everything you ever wanted to know about Search Engine Optimization, but didn't know who to ask! Register to attend our FREE webinar and learn SEO techniques you can implement. At the end of our edutainment workshop you will: · understand your best keywords to use · know the meta data for each website page · understand all on-page elements to improve ranking · be able to incorporate other important SEO techniques! · And much, much more! A perfect place for beginners – you will leave with the ability to make improvements to your website right away!

1. SEO:
Search Engine Optimization
Secrets Revealed!
Presented by:
Wendy Ogryzek
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#GotbWysed
Please check-in on Facebook or Twitter!

2. Welcome
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Thank you for joining us today!
–We are "bWyse Internet Marketing“
Family-owned digital marketing firm
–In our 18th year of business
–We like to help small businesses grow
their businesses!

3. The bWyse Team
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4. Welcome
• Housekeeping
– After the webinar (tomorrow) you will receive
an email:
• The webinar will be recorded and can be
downloaded
• You will also be able to download Wendy's Notes
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PLEASE ... ask lots of questions
during the presentation!

5. Agenda
• What is Organic SEO?
• On-page vs. Off-page Optimization
• On-page optimization techniques
• A few important things ...
– Google Mobile First Index
– Https:// Secured Hosting
– Website Speed
• Questions & answers
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6. CHAT QUESTION
Have you started to optimize your website?
– IN THE CHAT BOX -
– Enter your business name and,
– A. Nope - not at all
– B. Yes - but only a little bit
– C. Yes - but not sure it is working
– D. Yes - and my page ranks on the first page of
Google!
– E. I'm not sure
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7. What is Organic SEO?
• Search Engine Optimization is:
– The process of improving the visibility of a
website or web page in the search engine
results pages using organic (not paid)
methods.
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8. What is Organic SEO?
Pay Per Click Paid Results
• Pay Per Click
• Search Engine Marketing
• 3 or 4 Listings at the top
Maps/Local Listings
• Linked to GMB Listing
Knowledge Panel
• GMB or PLAs
Organic Results
• Search Engine Optimization
• Between 7 and 11 listings (depending
on how many local results listed – if
any)
• SEO ONLY affects the organic results.
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9. On-page vs. Off-page
Optimization
• On-page = what you do ON the web page
to rank as high as you can for a target
keyword phrase.
• Off-page = inbound links to your web
page from other web pages.
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10. On-page Optimization Techniques
• SEO begins with Keyword Phrases
• A keyword phrase is the term that you want
to be found by.
– What do your customers search to find you?
Chiropractor vs. Chiropractic Care
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11. On-page Optimization Techniques
• Find the best keyword phrase(s)
https://app.wordtracker.com/
https://ubersuggest.io/
https://ahrefs.com/keyword-generator
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12. CHAT QUESTION
What do you think your primary keyword phrase
is?
• Primary Keyword Phrase – The phase YOU
think users type into the search box to find you.
• IN THE CHAT BOX -
– Enter your business name and your primary keyword
phrase
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13. On-page Optimization Techniques
Keyword Phrases:
• Use only ONE keyword phrase per page
• Avoid single word keyword phrases
• Use “Long Tail Keyword Phrases”
• Use the exact keyword phrase in the
content
• Use natural language and phrases
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14. On-page Optimization Techniques
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Exact Match Domains
• Use the keyword phrase in your domain
name.
• Use the keyword phrase in the filename.
• http://www.bWyseInternetMarketing.com
• http://www.bWyseInternetMarketing.com/inte
rnetmarketingservices.asp

15. On-page Optimization Techniques
• Use the keyword phrase in the title tag.
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• Title tag shows in two places.
• Search Results
•Bookmarks
• Keep in mind:
• Most important words first
• 70 characters long
• Unique for each page
•Includes:
• Keyword Phrase
• Company Name
• Geographic Location
NOTE: YOU write the title tag … and ask your
web designer to add it to the web page.

16. On-page Optimization Techniques
• Use the keyword phrase in the description
tag.
• Description tag:
•Shows in the search results
•Provides a summary about the page
• Keep in Mind:
•Similar to your elevator pitch
•320 characters or less
•Include a call to action such as your
– phone number!6/23/2020 www.bWyse.com 16
NOTE:
YOU write the description tag
… and ask your web designer to
add it to the web page.

17. On-page Optimization Techniques
• Use the keyword phrase in the content of
the webpage – use heading tags.
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This is a bit technical … ☺
• Grouping content by headings helps
the search engines determine what is
most important on the page.
• <h1 class="h1_homepage">Diet, Nutrition,
Health and Wellness Coaching Edie
Hoppin Seattle</h1>
• Either the admin editor connected to
your website will allow you to create
heading tags … or … you will need to
ask your web designer to do it for you.

18. On-page Optimization Techniques
• Use the keyword phrase in the content of
the webpage. (1-3% keyword density)
• Offer interesting and quality content.
• Have a separate page to describe each
service offered.
• Interesting content is what helps to build your
site’s reputation – with BOTH the search engines
and the users. Quality, updated content is what
users will WANT to share with others!6/23/2020 www.bWyse.com 18

19. On-page Optimization Techniques
• Use the keyword phrase in the anchor text
of internal links.
– On each page link to other pages within the
website
– You may need to ask your web designer to
create these internal links for you.
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20. On-page Optimization Techniques
Use the keyword phrase with your images.
– The image Alt attribute allows you to include text that
describes the image.
– Describe the image, using your keyword phrase.
– Also, name your images using your keyword phrases.
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21. On-page Optimization Techniques
• Recap On-page Optimization
– The techniques provided should be
incorporated on EACH page of your website.
– Each technique is two-fold
• YOU determine the right content
• Your WEB DESIGNER may need to implement the
content on each web page.
– It takes time … 3 - 6 - 9 months to see results
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22. No Guarantees!
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• Everything discussed here today will help you
move your website up in the rankings.
• However, we have only chatted about a handful
of items. The search engines use algorithms that
have over 200 variables to determine ranking.
• The algorithms are updated several times each
year.

23. CHAT QUESTION
Who is ready to start SEO'ing their website?
• IN THE CHAT BOX -
– Enter your business name and,
– What are you going to do first?
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24. WAIT There is MORE!
• In order to rank on the first page of
Google, you MUST address the
following things:
– Mobile First Index
– Website Speed
– Secured Hosting
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25. Google Mobile First Index
IN LATE SUMMER - 2018
• Google changed the main search engine to
be MOBILE FIRST ….
• Ranking is now determined by your
MOBILE website, not your desktop
version. Build a mobile responsive site!
https://www.google.com/webmasters/tools/mobile
-friendly/
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26. Website Speed
IN JULY 2018
• Google added Mobile Page Speed as a
major ranking factor.
https://developers.google.com/speed/pagespeed/in
sights/?utm_source=GDB&utm_campaign=GDB20
18Jan
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27. Https:// Secured Hosting
SINCE JUNE 2018
• Google flags all unsecured websites as
NOT SECURE.
• You MUST host your website in a secured
environment.
• BONUS – Google ranks secure sites higher
• NOTE – Bing & Firefox are moving in this direction as
well
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28. Questions?
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Wendy Ogryzek
bWyse Internet Marketing
425-885-9976
Wendy@bwyse.com
Please Post a Comment on Facebook:
www.facebook.com/bWyseInternetMarketing
and use the hashtag #GotbWysed
Thanks!! ☺