Nearly 100% of internet users have search for local business! Join Wendy and June of bWyse to learn important tactics for creating and optimizing your local search profiles to result in first page search engines ranking. Register to attend our FREE workshop and learn competitive ways to land your website on the first page of the search engine result! At the end of our edutainment workshop you will: -Be ready to claim your local and places listings -Be able to validate your local and places listings -Know how to COMPLETELY fill out your profiles -Be ready to optimize your local and places listings -And much, much more! Rank Higher on Search Results! Over 45% of all searches are local searches - and those listed in the #1 position receive between 35% - 50% of the search traffic.

1. How to Get Found Locally on
Google Page 1
Presented by:
Wendy Ogryzek
9/10/2020 www.bWyse.com 1
#GotbWysed
Please check-in on Facebook or Twitter!
WENDY ~ Have attendees take a moment to check-in on Facebook and/or
Twitter
Using the hashtag #GotbWysed
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2. Welcome
• Thank you for joining us today!
–We are "bWyse Internet Marketing“
Family-owned digital marketing firm
– In our 18th year of business
–We like to help small businesses grow
their businesses!
9/10/2020 www.bWyse.com 2
WENDY – Thank the attendees for joining our webinar today!
Thank you for joining us today!
• We are "bWyse Internet Marketing“ Family-owned digital marketing firm
• In our 18th year of business
• We like to help small businesses grow their businesses!
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3. The bWyse Team
9/10/2020 www.bWyse.com 3
WENDY – Please introduce us to our audience.
I’m Wendy Ogryzek –
• I am your presenter today!
• Please note … I may “give it to you raw!”
Joining me today is my sister, June –
• She is my “support staff” and works the slides and presentation
• June is also, “My Brain” … I take her where ever I go!
• If you need “nice” – chat with June … she is more diplomatic.
Also on the webinar today is my niece, April –
• She is our CHAT support.
• Please feel free to ask questions during the presentation,
and also via the chat.
• April will occasionally interrupt me – to ensure I answer your
questions
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4. Welcome
• Housekeeping
– After the webinar (tomorrow) you will receive
an email:
• The webinar will be recorded and can be
downloaded
• You will also be able to download Wendy's Notes
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PLEASE ... ask lots of questions
during the presentation!
WENDY – Let the audience know they will receive an email (tomorrow)
With access to the webinar recording, and access to our intranet
Where they can download a copy of your notes.
Housekeeping
• After the webinar (tomorrow) you will receive an email:
• The webinar will be recorded and can be downloaded
• You will also be able to download Wendy's Notes
PLEASE ... ask lots of questions during the presentation!
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5. Agenda
• What Is Local Search?
• Most Important Local Profiles
• Complete Local Listing Profile
• MUST DO Details
• Optimization for Ranking
• Questions & Answers
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#GotbWysed
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6. CHAT QUESTION!
Do You Have a GMB?
• Have you already created a Google My
Business page for your business?
IN THE CHAT BOX - Enter your business name
and, YES or NO
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WENDY – CHAT QUESTION
Ask the attendees if they already have a GMB page.
FIRST – Explain where they can find the chat box …
• Move your mouse to the bottom of the ZOOM Window
• A menu bar will popup
• One of the options is CHAT – click on CHAT to pop open
the chat window.
• Do You Have a GMB?
• Have you already created a Google My Business page for your
business?
• IN THE CHAT BOX - Enter your business name and, YES or NO
WENDY – Feel free to react / respond to what the attendees are typing into
CHAT.
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7. What is Local Search?
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What is Local Search?
• The search engines want to give you the best possible results. They want
you to FIND exactly what you’re looking for.
• Local search results has increased in importance … especially since more
users search using smart phones and voice search today.
• Local search results are so important, they often are located at the
top of the search page … even above the organic search results.
• 88% of consumers who search for a specific type of local business
on a mobile device, call or go to that business within 24 hours
• Search Engines are Driving Traffic to THE LOCAL LISTINGS … not to
your website.
• DEMO/Show search results for “PIZZA” – go to Google and search.
• click on the NAME link = go to the LOCAL LISTINGS
• We will click on MOD PIZZA – to show their GMB page –
• There is a lot of information you can include about your
business:
• Website button at the top
• Type of services – dine-in / takeout, etc
• Location and address
• Hours
• Questions and Answers
• Popular times
• Photos
• Reviews
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8. • Posts – if the business is posting
• Website pages – from search engine
results
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9. Most Important Local Profiles
• Google My Business
–https://www.google.com/business/
• Bing Places for Business
–https://www.bingplaces.com/
CLAIM Your Local Listings!
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Local search is all about the authority and consistency of your business “data”
throughout the internet.
• Search engines trust some directory listings more than others.
The search engines trust themselves the most … make certain these listings
contain the best, most accurate, and complete information:
• Google My Business – FREE LISTING
• Find, claim and complete your local listing.
• Requires Google account – you’ll need to sign into your Google
account
WENDY - DEMO Sign In & Search for your business steps:
(select the MANAGE NOW button to search)
Use june@bootsbarrelsandbrews.com
586…015
Boots Barrels and Brews
Gibson Hall
105 Newport Way SW
Issaquah, WA 98027
425-392-4016
• Bing’s Local Business Portal -- FREE
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10. • Find, claim and complete your local listing.
• Requires Microsoft account – you’ll need to sign into
your Microsoft account
WENDY – DO NOT DEMO BING
You will want to CLAIM your local business listings on the major
search engines.
• Claiming your listing tells the search engine that your
business is valid and the listing information is accurate.
• It is hard for the engines to know which businesses
are still up-to-date
• Businesses that take the time to claim an update their
listings will rank higher in the results
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11. Complete Local Listing Profile
• Business Name
• Primary Categories
• Address
• Hours
• Phone Numbers
• Short Name
• Website
• Appointment URL
• Services
• Call Button
• Attributes
• Description
• Photos
• Videos
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Completing Your GMB Profile
JUNE – Log Into bWyse GMB to demo the profile details
bwysellc@gmail.com
Y3t … _2018
(click on the INFO menu from the right side)
Be sure to add as much content as you can to your local business profiles.
• Business Name
• Use your company name plus your primary keyword phrase
• Create a DBA with the same title – so you can verify it is a true
representation of your business name
• DON’T Keyword Stuff
• Don't add city names - Unless it is IN your business name
• EXCEPTION: If you have multiple locations, using a city to
define each GMB location is OK.
• Primary Category and Categories
• The primary category tells what your business is.
• Add Your MOST relevant category to improve your listing
being found during searches.
• Add additional categories that are applicable to your business.
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12. • Address and Service Areas
• Address
• Physical Location Businesses – If customers
can visit your store/office then you may publish
your address.
• You can leave the address blank, if you want.
• Service Areas
• If customers do not come to you, then you will
need to set a service area based on the
regions, cities, zip codes that your business
serves.
• There is a maximum of 20 service areas
• Business Hours and Phone numbers
• Business Hours
• Add your regular business hours. Also, use the
Special Hours to prep in advance for holiday
hours, changes in business hours.
• Users want to be able to depend on accurate
business hours.
• By appointment only. Google doesn't have this
option.
• Phone Numbers
• Add your primary business number.
• Add additional numbers if/as needed.
• Short Name
• Make your business listing easier to find/share by
creating a unique short name and URL for your
profile, g.page/[YourCustomName].
• Some categories do not allow short names. For
example, Rehab categories don't allow short names.
• Up to 32 characters
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13. • Can change 3 times per year
• Use the short URL to encourage reviews:
http://g.page/bwyseinternetmarketing/review
• Also – Use your keywords in your short name
WENDY – encourage attendees to go leave us a GOOD, 5 STAR
review!
• Website and Appointments
• Website URL
• Link to your homepage if you have fewer than
three locations.
• On your home page be sure to include content
for your primary category, top keywords and
business information.
• Appointment URL
• If your business is appointment only, use this
url.
• You can also use this url to add your contact
page url.
• Services
• Showcase all of your current services and any
specialty services available.
• Services enhances your listing with rich details and
information about your services that the business
description doesn’t allow.
• Up to 120 characters to describe your services.
• Attributes
• Determined by which primary category you selected.
• Could include items such as:
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14. • Offerings
• Crowd
• Highlights
• Popular For
• Women Owned
• Vet Owned
• Description
• The description is not factored into the ranking
algorithm, but it is great for searchers to learn a bit
about your company.
• Do not:
• keyword stuff
• include links
• use all caps
• The 750 characters give you a chance to provide a
searcher with a quick paragraph about your company,
what you offer, why you’re awesome, etc.
• Photos and Videos
• Listings with images rank higher in the results than
those listing without photos.
• Ideas for images to include in your listing are:
• Photo of your business building or facility
• The view from your office window
• A landmark located close to your business
• Photos of your products in use (Billy Mays)
• Photos of smiling employees
• Photos of your customers using your services
• THE KEY – be as complete with information as you can be!!
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15. NAP Accuracy
• NAP = Name – Address – Phone
• Tools to help you check your NAP
– https://www.usps.com/zip4
• Check Your Duplicate Listings
– https://moz.com/local
– Yext.com
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NAP Accuracy is EXTREMELY IMPORTANT
Your contact information needs to be consistently shown in all places on the
internet, including in Bing Local. The basic contact data is the business Name,
Address, and Phone # (a.k.a. “N.A.P.”) — along with the website URL.
The search engines check and recheck a business’s Name-Address-Phone (NAP)
• You want to make sure that every place your NAP is listed, it is exactly the
same.
• AVE and Avenue are DIFFERENT!!
• Use the United States Postal Service version of your address
• Use it everywhere the same – both online and offline
• The search engines prefer local numbers to 800 numbers
• Demo how USPS address lookup works
• https://www.usps.com/zip4
• Search bWyse address
• Demo how https://moz.com/products/local works
• use Quality Sleep Mattress Store Monroe
• 19618 State Route 2
• 98272
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16. • 800-863-9156
• Search on your biz name, street address and zip
code
• Demo how Yext.com works - use Quality Sleep
• Search on biz name & phone number
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17. Website Practices for Local
• Must Have on your website:
– Categories, location, business name used in
page titles
– NAP in schema.org format on all pages
– Location and phone numbers used in
• H1 tags
• Text content
• Image alt tags
• Internal links
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You MUST have these elements throughout your web pages to support your
local search strategy.
• You can’t be ranked in the top 3 local listings without these elements.
• Categories, location, business name used in page titles and metadata -
description
• NAP in schema.org format on all pages
• Location and phone numbers used in
WENDY – DEMO – Chocolate Necessities - footer of all pages
http://www.chocolatenecessities.com/
Show “View Source” & review H1 Tag and NAP Schema
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18. Customer Reviews
• Google My Business Reviews
• Bing Reviews (powered by Yelp)
• Active Yelp company profile
• Active Facebook business page
ASK FOR REVIEWS!
• Use Google.com/Alerts
– Create an alert for your business name
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A customer review process is a vital part of your local search strategy.
• Customer reviews will influence the visibility your GMB listing
JUNE – Log Into bWyse GMB to demo the profile details
bwysellc@gmail.com
Y3t … _2018
(search “bWyse Internet Marketing – to show content on right side)
http://g.page/bwyseinternetmarketing/review
• Pay attention to what others say about your business online.
• Google Alerts – put in your business name
• Keeps you “in the know”
• Gives you a chance to address negative issues right away
• The quantity of online reviews matters – MORE reviews are better
• Reviews that mention products and services – help your GMB rank higher
• YELP reviews matter.
• Yelp reviews affect Apple Maps results and rankings.
• Yelp reviews power BING map results
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19. • Ask your clients to review you on the following sites:
• Google My Business
• Facebook
• Bing
• Yelp
• ASK FOR REVIEWS
• Steps to getting more Google reviews:
• (1) Ask for them. Reach out to happy
customers/clients and ask for a review.
• (2) Show them how. Not everyone knows the
exact steps for leaving a Google review. The
key is to tell them/show them exactly how to
leave a review, so they don’t find the task “too
difficult” and give up. Here are the steps for
leaving a Google review:
• Sign in to Google (Gmail account)
• Search for the business you want to
review on Google
• Click to leave a review
• Select a star rating, write the review and
submit
• Tip: Provide them with the direct link
(they’ll still need to be logged in to
Google).
• http://g.page/bwyseinternetmarketing/
review
• (3) Remind them. It’s easy for people to forget
that you asked them to leave a review. So,
send them a friendly reminder.
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20. • (4) Respond to the reviews (even the negative
ones)!
• Tip: When requesting the review, ask
questions for your customers to answer.
This helps the customer use keywords that
will help your GMB rank higher!
• What location did you visit?
• What specific service did you use?
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21. Optimization for Ranking
Google My Business Posting
• Engage with Searchers
• Powerful – increase exposure, traffic and
conversions
• Types of GMB Posts
– What’s New
– Events
– Offers
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Optimize your Google My Business listing for local
search
• There are two more things you need to do in order
to optimize your GMB listing to rank high in the 3
pack listing.
• Post on Google My Business
• Create citations.
• GMB Posting
• GMB Posts allow you to engage with
searchers. You can:
• create compelling content
• share images
• announce events
• advertise offers
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22. • GMB Posts are incredibly powerful
and must be a part of your local
strategy. GMB Posts will increase
your brand exposure, increase
traffic to your website, and also
increase conversions.
• Type of Posts
• What’s New - These are posts
that share more general
happenings or updates. They
could be specific about your
business, a new blog post, topic
specific, or even showcase a
customer review or testimonial.
• Events - Promote an event you
are hosting, involved in, or
supporting. All events require a
title, start and end dates, and
time. Add a description and
details too.
• Offers - If you have any
promotions, sales, or coupons,
you can use this post type to
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23. showcase them. Like events,
offers also require titles, start
and end dates, and time-frame.
The “View offer” CTA is
automatically added.
• Details about GMB Posts
• You can have 10 posts live at a
time
• GMB Posts expire after 7 days
• Event posts will expire on
the end date for the event
• Every post must include an
image or video
• The GMB post can be up to
1500 words
• But only the first 16 – 20
words are displayed on
PCs and mobile devices –
Make the first sentence
count!
• Each GMB Post can have a call
to action – USE THIS
FEATURE!
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24. Optimization for Ranking
Citations are Important!
• A citation is your business contact information
existing in another place on the internet.
• The top Data Aggregators are:
– Acxiom (www.acxiom.com)
– Factual (www.factual.com)
– Infogroup (www.expressupdate.com)
– Localeze (www.neustarlocaleze.biz)
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Citations
• A citation is where your company is mentioned,
referenced or listed on a website (other than your
own)
• Citations appear in Directory listings such as:
• Yahoo Directory
• Yellow Pages
• Better Business Bureau
• There are both National Directory Listings and
Local Directory Listings
• National Directory Listings FEED (share
information) with ALL other directories.
• The most important National Directory Listings
(aka Aggregators) are:
• Acxiom
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25. • Factual
• Infogroup
• Localeze / Neustar
• Good resource to find Local
Directory Listings
• The Ultimate List of 200+ Local
SEO Citation Sources for USA
(2020)
• https://www.omnicoreage
ncy.com/local-seo-
citation-sources-usa/
• Citations help search engines know:
• Your business exists
• Your business is legitimate
• Businesses with MORE citations, will be
ranked higher in the 3-Pack of local
search results
• Remember – everything needs to
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26. match up between citations, website
and your Google My Business listing :
• Business Name
• Address
• Phone number
• Website
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27. Questions?
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Wendy Ogryzek
bWyse Internet Marketing
425-885-9976
Wendy@bwyse.com
Please Post a Comment on Facebook:
www.facebook.com/bWyseInternetMarketing
and use the hashtag #GotbWysed
Thanks!! ☺
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