Nearly 100% of internet users have searched for local businesses! Join Wendy and June of bWyse to learn important tactics for creating and optimizing your local search profiles to rank on the first page of Google and Bing!  Register to attend our FREE webinar and learn competitive ways to land your website on the first page of the search engine results!   At the end of our edutainment workshop you will: · Be ready to claim your local and places listings. · Be able to validate your local and places listings. · Know how to COMPLETELY fill out your profiles. · Be ready to optimize your local and places listings. · and much, much more! Why Should You Attend?   Rank Higher on Search Results! Over 53% of all searches are local searches - and those listed in the #1 position receive between 35% - 50% of the search traffic.   Do you have a brick and mortar business and want more foot traffic to come through your doors?  Do you want to drive more traffic to your website through Local Search Engine Optimization - but don't know what to do? This class will share the answers with you!

1. How to Get Found Locally on
Google Page 1
Presented by:
Wendy Ogryzek
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#GotbWysed
Please check-in on Facebook or Twitter!

2. Welcome
• Thank you for joining us today!
–We are "bWyse Internet Marketing“
Family-owned digital marketing firm
–In our 18th year of business
–We like to help small businesses grow
their businesses!
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3. The bWyse Team
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4. Welcome
• Housekeeping
– After the webinar (tomorrow) you will receive
an email:
• The webinar will be recorded and can be
downloaded
• You will also be able to download Wendy's Notes
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PLEASE ... ask lots of questions
during the presentation!

5. Agenda
• What Is Local Search?
• Most Important Local Profiles
• Complete Local Listing Profile
• MUST DO Details
• Optimization for Ranking
• Questions & Answers
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#GotbWysed

6. CHAT QUESTION!
Do You Have a GMB?
• Have you already created a Google My
Business page for your business?
IN THE CHAT BOX - Enter your business name
and, YES or NO
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7. What is Local Search?
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8. Most Important Local Profiles
• Google My Business
–https://www.google.com/business/
• Bing Places for Business
–https://www.bingplaces.com/
CLAIM Your Local Listings!
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9. Complete Local Listing Profile
• Business Name
• Primary Categories
• Address
• Hours
• Phone Numbers
• Short Name
• Website
• Appointment URL
• Services
• Call Button
• Attributes
• Description
• Photos
• Videos
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10. NAP Accuracy
• NAP = Name – Address – Phone
• Tools to help you check your NAP
– https://www.usps.com/zip4
• Check Your Duplicate Listings
– https://moz.com/local
– Yext.com
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11. Website Practices for Local
• Must Have on your website:
– Categories, location, business name used in
page titles
– NAP in schema.org format on all pages
– Location and phone numbers used in
• H1 tags
• Text content
• Image alt tags
• Internal links
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12. Customer Reviews
• Google My Business Reviews
• Bing Reviews (powered by Yelp)
• Active Yelp company profile
• Active Facebook business page
ASK FOR REVIEWS!
• Use Google.com/Alerts
– Create an alert for your business name
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13. Optimization for Ranking
Google My Business Posting
• Engage with Searchers
• Powerful – increase exposure, traffic and
conversions
• Types of GMB Posts
– What’s New
– Events
– Offers
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14. Optimization for Ranking
Citations are Important!
• A citation is your business contact information
existing in another place on the internet.
• The top Data Aggregators are:
– Acxiom (www.acxiom.com)
– Factual (www.factual.com)
– Infogroup (www.expressupdate.com)
– Localeze (www.neustarlocaleze.biz)
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15. Questions?
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Wendy Ogryzek
bWyse Internet Marketing
425-885-9976
Wendy@bwyse.com
Please Post a Comment on Facebook:
www.facebook.com/bWyseInternetMarketing
and use the hashtag #GotbWysed
Thanks!! ☺

16. Download Notes
www.bWyseInternetMarketing.com/intrane
tlogin.asp
Intranet
Username = Local20
Password = GMB*052620
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