1. A captive portal is a webpage users must interact with to gain access to free public WiFi networks. Captive portals are commonly used by businesses like hotels and coffee shops. 2. A smart captive portal leverages location data to personalize content for visitors based on factors like location, time, and user profile to make the content more relevant and useful. 3. Best practices for smart captive portals include designing the portal to match the business brand, including appropriate images, providing location-specific and relevant content, offering upsell opportunities, validating customer information in a non-intrusive way, and treating the portal as a potential revenue source through sponsorship.

1. How to make a WiFi Captive Portal
your audience will actually pay
attention to

2. 1. A captive portal is a Web page that the user of a public-access network is obliged to
view and interact with before access is granted. Captive portals are typically used by
business centers, airports, hotel lobbies, coffee shops, and other venues that offer free
Wi-Fi hot spots for Internet users.
Captive Portal
[noun cap-tiv-poor-tal]
noun

3. 1. A smart captive portal is a more effective version of a captive portal that leverages
location data to deliver more personalized and useful content to visitors based on
location, time, persona, relevancy and context
Smart Captive Portal™
[noun smart cap-tiv-poor-tal]
noun

4. SCP Best Practices
#1: design and color
The captive portal's appearance
is part of your brand. Its look-
and-feel should be inviting and
reflective of the business's
character, while the company
colors and logo should feature
prominently.
Stadium customer Chelsea Football Club

5. SCP Best Practices
#2: appropriate images
Attractive, appropriate images
capture the user's attention and
further reinforces your corporate
identity.
Retail customer C&A

6. SCP Best Practices
#3: relevant & useful content
Advertising and informative
messages should be helpful to the
end user. Show content that
people will find relevant to their
experience.
Hospitality customer Intercontinental Hotel Group

7. SCP Best Practices
#3: location specific
Information should be location
specific. Show content based on
brand, location, and entry points.
Banking customer First National Bank

8. SCP Best Practices
#4: upsell opportunities
Advertorials
(informational content
intended to guide
purchase decisions)
should be included
wherever possible.
Mall customer Majid Al Futtaim

9. SCP Best Practices
#5: validate customer info
Smart captive portal is also a tool
to gain customer information if
you ask for it at the right time.
Recognize who is a returning
visitor and wait to ask for user
info so it isn’t intrusive
Mall customer Westfield Century City

10. SCP Best Practices
#5: sponsorship revenue
Remember that the captive portal
is not just part of the WiFi system.
It is an opportunity to increase
revenue and should be treated as
such.
Stadium customer SAP Center

11. SCP Best Practices
About July Systems
Founded in 2001, we are pioneers in mobile experience and
engagement platforms. Through a process of continuous
innovation we have stayed ahead of the curve in a fast
changing mobile landscape. We’re now on a mission to digitize
physical spaces through our latest product Proximity MX, a
SaaS tool that provides WiFi analytics and marketing.