Proximity Marketing has been consistently evolving over the past few years. It is a powerful way to engage and connect with people in a specific area and is emerging as one of the most compelling marketing strategies with several advantages over traditional marketing.

1. WHY PROXIMITY
MARKETING IS BETTER
THAN TRADITIONAL
MARKETING
REASONS

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Introduction
Proximity Marketing is a powerful way to
engage and connect with people in a specific
area and is emerging as one of the most
compelling marketing strategies with several
advantages over traditional marketing.
The proximity industry has been growing
constantly and according to a report by Market
and Market, it is expected to be worth USD
52.46 Billion by 2022. Proxbook reports that
over 19 industry verticals have invested and
deployed proximity technologies, with the top
five being retail, malls, hotels, stadiums, and
airports. Retail, in particular, has been more
aggressive in deploying location-based
marketing strategies

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Why Proximity Marketing Has An Edge
Over Traditional Marketing
There are several reasons why proximity marketing
is a better investment than traditional marketing.
Most businesses struggle to figure out what kind of
marketing strategy to choose because their budget
will only stretch to one or the other, not both. The
following discuss five ways proximity marketing
has an advantage to traditional marketing.
1. Leveraging Mobile Culture
2. Personalized Experience
3. Insightful Analytics
4. Cost Effective
5. Real-Time Results

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1. Leveraging Mobile Culture
Mobile devices have become an interface for
consumers to research, share, connect and buy
instantaneously. A proximity platform capitalizes
on this trend to create an opportunity for
marketers to reach out to their customers
anywhere, anytime! Proximity marketing can
turn stores into a digital playground with the
installation of beacons across strategic points.
Retailers can create dynamic experiences for
their brands and engage with customers real-
time.

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2. Personalized Experience
Millennials consequently rate
convenience and personalization as keys
to a great shopping experience. Today,
physical stores do not understand their
customer unless they enter a unique ID in
the CRM to redeem loyalty points or get
recognized as a loyalty member.
These millennial customers are more
open to share their location and personal
data in return of better experience and to
receive relevant personalized ads and
offers on their phones.

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3. Insightful Analytics
A powerful location technology can
collect real-time customer data and
then converts this data into relevant
insights which can help business
owners understand the characteristics
of every visitor.
From simple matrix like new vs repeat
visitor to customer personas helps
marketers at a physical location to
engage with these customers.

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4. Cost Effective
Proximity marketing is cheaper than traditional
marketing. Conventional mediums such as newspaper
ads, telemarketing, or TV and radio ads all involve
substantial costs, but with no substantial matrix to
understand the effectiveness of the campaigns —
especially the number of people who have seen the
ad and such. Proximity marketing represents a
dramatically superior and transparent alternative to
these numbers with a one-time investment.

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5. Real-time Results
Proximity marketing is cheaper than
traditional marketing. Conventional mediums
such as newspaper ads, telemarketing, or TV
and radio ads all involve substantial costs, but
with no substantial matrix to understand the
effectiveness of the campaigns — especially
the number of people who have seen the ad
and such. Proximity marketing represents a
dramatically superior and transparent
alternative to these numbers with a one-time
investment.

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About July Systems
Founded in 2001, we are pioneers in mobile experience
and engagement platforms. Through a process of
continuous innovation we have stayed ahead of the
curve in a fast changing mobile landscape. We’re now
on a mission to digitize physical spaces through our
latest product Proximity MX, a SaaS tool that provides
location analytics and mobile customer engagements
for physical spaces.
Connect with us:
www.julysystems.com | Facebook | Twitter | LinkedIn

10. 10
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