Leadership North County is a nine-month community leadership program. Julie Wright of (W)right On Communications presented on the topic of emerging media focusing on social media and social networks for advancing your message.
1. Social Media for
Community Leaders
Leadership North County
May 21, 2009
Julie Wright, President
www.twitter.com/juliewright
2. Who’s using Twitter?
#1 Twitter demographic?
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
Survey says? … 45-54!
9.3 million unique US users/Mar
17 million unique US users/Apr
www.twitter.com/juliewright
3. Who’s getting on Facebook?
200 million users
104 million visitors/mo
www.twitter.com/juliewright
4. Who’s using LinkedIn? Plaxo?
LinkedIn use has more than doubled in the past year.
www.twitter.com/juliewright
5. Social media is influential …
• More people turn
to
family, friends, cow
orkers, social
/virtual
networks, and blogs
for info.
•Mass media
influence flat or
shrinking.
www.twitter.com/juliewright
6. Trend in social vs traditional media
• As social media grows, traditional media
shrinks:
•Christian Science Monitor: now online, prints 1/wk
•Rocky Mountain News, Denver: closed
•Seattle Post-Intelligencer: closed
•LA Times, Chicago Tribune: bankrupt, for sale
•San Diego Union-Tribune: shell of former self
•Today’s Local News: closed
•Décor & Style: closed
www.twitter.com/juliewright
8. So What is Social Media?
It’s a Process.
• New, efficient way to get a lot of things done:
• Professional development / being in the know
• Expanding network / influence
• Community outreach / involvement
• Sharing / publicizing your news directly
• Fundraising
• Business Development / Marketing
9. Social Media Tools
Becoming more professional with
company pages or group pages:
• Start a profile
• Become a fan
• Join a group
• Create co or tech page or
group
• Comment, upload links /
events, etc.
• 500 results for N. County
10. Social Media Tools
35% of users Tweet only during
business hours:
• Start a profile
• Participate
• Experiment
11. Social Media Tools
Connects professionals specifically:
• Start profile
• Participate
• Search/Connect
• N. San Diego:
• 6,300 people
• 15 groups
15. Case #2: This Presentation, cont’d…
I shared it DURING….
16. Case #2: This Presentation, cont’d
And I will share it AFTER… 100s of people will
see it…
17. Social Media Resources
•Sample social media policies:
•http://123socialmedia.com/2009/01/23/social-media-policy-examples/
•San Diego media on Twitter:
•http://wrightoncommunications.blogspot.com/2009/03/san-diego-
media-on-twitter-part-ii.html
•Twitter tools:
•http://wrightoncommunications.blogspot.com/2009/03/tools-for-
twittering.html
•San Diego Bloggers:
•http://blog.meetup.com/403/members/
AGENDAY –1- give you background on social media trends and tools2 – talk about some specific examples3 – point you to resources 4 – invite you to connect and use me as a resource too
9.3 million unique visitors in March—17 in April!
200 million monthly users
200 million monthly users
200 million monthly users
200 million monthly users
Start a profile (photo, bio, friends)Become a fan (i.e. IEEE)Join a group (i.e. Electronics, Six Sigma)Create co or tech page or group (e.g. RoHS, San Diego green electronics)
Start a profile (photo, short bio, choose to follow people)Participate (share links to articles, blog posts, product news, photos; ReTweet things you like; reply; use #hashtags – like for conferences)Experiment (try tools, find what works for you)
Start a profile and Update it… complete it – add your blog, Tweets and other results; Create a company page….Participate (update your status, comment on others, answer Questions, pose Questions, recommend people, join groups, start discussions, submit news… Create a group!)Search (link to others, subscribe and get access to customers’ contact info…)
How long would it take a small rural broadband provider and software company to reach analysts, policy makers, pundits, media, major carriers, and elected officials with its message? How about a couple weeks. This program was begun mid-March—less than 60 days ago. 544 Twitter followers, over 100 in the LinkedIn Grp, a comped pass to next week’s Tech Policy summit being led by Geoff Daily of App-Rising.com and Steven Wildstrom of Business Week, a two hour interview with Wall Street Journal, an interview with USA Today, many blog posts and ReTweets and an awareness of who RidgeviewTel is and what it stands for: Rural Broadband.