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Webinar 3 strategy_geoff
- 1. Welcome! If you experience any technical difficulties logging into the system, please contact Ready/Talk Customer support: 800.843.9166 Please use *6 to Mute your conference line Play with the chat: Type the name of your favorite artist in the chat window!
- 2. This call is being recorded * 2 Flickr Photo by Malinki
- 3. LEVERAGING SOCIAL MEDIA: BECOMING A NETWORKED ARTS NONPROFIT Strategies from Welcome to the Fifth Estate Geoff Livingston, Zoetica
- 5. Agenda Roll Call (5 minutes)Quick Wiki Pointers (5 minutes)Social Strategy â Strategies 1 and 2 â Participation & Content (35 minutes)Peer Discussion (10 minutes) Reflection and Next Call (5 minutes)
- 6. Roll Call: Phone/Voice When I call your name, Unmute by *7, say hello and Mute by *6 Type Into Chat (If you want a conversation starter)
- 7. The Four Types of Social Strategy Participation Serve with Content Top Down Influencer Relations Approaches Empowerment (Crowdsourcing) (c) Zoetica, LLC. http://zoeticamedia.com 7
- 8. Strategies Achieve Goals 8 (c) Zoetica, LLC. http://zoeticamedia.com
- 9. Marketing and Fundraising Requires Differentiation (c) Zoetica, LLC. http://zoeticamedia.com 9
- 10. Woolly Separates Itself in DC (c) Zoetica, LLC. http://zoeticamedia.com 10
- 11. What Differentiates Arts Organizations Commitment to serve or change communities through their art Unique vision on achieving mission Solution carves a unique niche Financially sustainable while delivering live performing art (c) Zoetica, LLC. http://zoeticamedia.com 11
- 12. AshokaChangemakers Experience (c) Zoetica, LLC. http://zoeticamedia.com 12
- 13. Strategy 1: Engagement & Participation w/ People 13 (c) Zoetica, LLC. http://zoeticamedia.com
- 14. The End of Siloed Approaches 14 (c) Zoetica, LLC. http://zoeticamedia.com
- 15. Direct Interaction & Engagement 15 (c) Zoetica, LLC. http://zoeticamedia.com
- 16. Talk to and with Patrons
- 17. Let Them Have a Voice, Too
- 18. Strategy 2: Use Content to Serve 18 (c) Zoetica, LLC. http://zoeticamedia.com
- 19. Social Media Inform/Engage Stakeholders 19 (c) Zoetica, LLC. http://zoeticamedia.com
- 20. Use Social Networks to Bring Them Home 20 (c) Zoetica, LLC. http://zoeticamedia.com
- 21. Example: Video
- 24. Example: Photos
- 25. User Generated Content? Image by David P. Thomas
- 26. Exercise: How Can You Participate & Serve with Content? 26
- 27. Peer Assist *6 mute *7 unmute
- 29. What is one thing you are going to do for your experiment before your coaching session? Before our next meeting?
Hinweis der Redaktion
- Pre-Conference CallInformation for ParticipantsLogin Information866-740-1260Code: 740-5939http://www.readytalk.comWhen asked if you are the conference call organizer, follow the instructions then add this passcode:9529IMPORTANT COMMANDS:*2 Record the conference*6 Mute*7 Unmute** List of available commandsTechnical InformationAs people arrive, welcome them by name â tell them youâll be getting starting promptly on the hourAs people arrive, remind them about mute and un mute commands and ask them to mute their phonesEvery few minutes give a count down until youâre getting startingAs new people arrive, tell them who is already on the line â give organization name, person name Tell people that the conference call is going to be interactive and that each person is going to have an opportunity to speak or type into the chat
- http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2NOTE: This takes about one minute (real time) to get set to record. So itâs an odd, seems long, moment of silence, but the people are well-used to it now.
- Official WelcomeMake this your title page â include that this is Track 2Webinar #3: Strategy, Part 1 (Engagement, Participation, and Content Strategy)[If you use this template for the subsequent one, do the same and that info is: Webinar #4: Strategy, Part 2 (Influencer Relations and Crowdsourcing)]
- Add your photo and name here (or keep this one)Bio
- We like to include a short agenda here to provide an overview.You can re-allocate the time however you need. This is just an example from another session.Same goes for each element â include or not; this is just an example.Iâve left the first two as SOP. We always remind them to:Open their wiki pages now and use them as journals to take notes from this WebinarJot down any questions they have during the Webinar and ask them or add them to the Real Time HelpPlug Real Time Help as a spot to ask questions of us (I check it every day) and TALK WITH EACH OTHERPlug the Discussion tab on every wiki page as a good spot to leave messages with each otherNOTE: The resources and tips for the social media plan are at http://zoetica-training.wikispaces.com/Resources+and+TipsAt this point, they should be to Part 6 of their Social Media Plan: StrategyNOTE: Social Strategy is located here http://zoetica-training.wikispaces.com/Social+Strategy
- This is here because Beth and I usually do a roll call. When I tag teamed with Beth and Devon, after roll call, they asked me to give a summation of major comments, points, questions in the chat. We did this periodically throughout the presentation.
- How do investors make smart choices without data or measuring tools? Answer: They can't. So the Acumen Fund, led by CEO Jacqueline Novogratz, is launching Pulse, its portfolio data management system for donors and philanthropic investors. Developed with Google engineers' pro bono support, Pulse standardizes social and financial metrics, allowing donors to compare the impact of different projects they support -- say, the $1 million for mosquito nets versus the $1 million for a clean-water project. "If what we are doing is a real innovation in philanthropy and development assistance, then we should have evidence," CIO Brian Trelstad explained in the MIT journal Innovations. The second phase of Pulse, launching in July 2009, will pool data across institutions, allowing an unprecedented level of comparison.
- Lessons from Bill McKinnon articles
- MOMA Example
- We usually include an activity â this slide is here just to discuss that, not as a specific in place placeholder. I usually try to encourage them to answer each otherâs questions and work as peers, versus answering all the Qs and being the All Knowing Expert. This is a bright group with some good work under their belts and fresh ideas. I always do due diligence prior to the sessions to see what folks have been up to in their projects and Iâm likely to mention an example from a participant that is useful for everyone. If you need, Iâm happy to provide any examples and information.
- Peer Discussion (~10 minutes)In the peer discussion, its to open the floor for conversation. You can use a conversation starter or leave it open.
- Reflection and Closing (5 minutes)I want everyone to take a silent minute and reflect on what steps you need to do before your coaching session and this month and before we meet again for your social media experiment. Type it into the chat.Please remember to watch your email for details about signing up for the coaching sessions. Kami will use TimeDriver just like last month. Just a reminder, for the next call, weâre going to cover tool selection and techniques, part 7 of your social media plan.