Twitter deck conference call 3
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This document provides an agenda and notes for a conference call about leveraging social media and becoming a networked arts nonprofit. The call covers increasing followers on Twitter through engaging in conversations, following others, creating lists, and promoting content on other sites. Participants are asked to share what Twitter practices they have implemented and learned from last month. They will later present experiments and results from increasing their reach on Twitter. The next meeting is scheduled for August 1st.
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Twitter deck conference call 3
- 1. Welcome! If you experience any technical difficulties logging into the system, please contact Ready/Talk Customer support: 800.843.9166 Please use *6 to Mute your conference line While we’re waiting for everyone to arrive Type into the chat: What is your burning question about effective Twitter?
- 2. This call is being recorded * 2 Flickr Photo by Malinki
- 3. LEVERAGING SOCIAL MEDIA: BECOMING A NETWORKED ARTS NONPROFIT Twitter Cohort GroupConference Call 3: July 11, 2011 Track 1: Beginner Beth Kanter and Julie Pippert, Zoetica
- 5. Agenda Roll Call (5 minutes)Where we’ve been, where we’re headed (15 minutes)Twitter Experiment: Increase Your Followers (15 minutes)Peer Assist (20 minutes) Reflection and Next Call (5 minutes)
- 6. Roll Call: Phone/Voice When I call your name, Unmute by *7, say hello and Mute by *6 Type into the chat: Last month we shared some tips on the art of tweeting and integrating into your work flow. What did you put in practice? What did you learn?
- 7. Wiki: Remember Your Journals http://zoetica-training.wikispaces.com/Participants+Track+1 Reflections to add as you: What did you do? What did you learn?What is not yet clear?
- 8. Learning Culmination WorkshopWeek of October 10th Face-to-Face Workshop Present your experiment: What you did Results Lessons Learn Ignite Style Presentation OR Small Group Verbal Presentation
- 9. Implementation Grant: $2,500
- 10. How To Increase Your Followers How To Increase Your Reach (Retweet)
- 11. Increase Follower Counts Ethically Converse with influencers that care Honestly follow interesting people Create your own Twitter lists
- 12. More on Increasing Followers Tweet relevant valuable non org centric information Network weave Promote on other properties (web, cards, etc.) Hashtagged conversations
- 13. More Twitter Tips Measure via Hootsuite or bit.ly Click throughs to measure strength
- 18. 120 is the new 140 110 is the new 120
- 19. The Science of Re-tweeting @DanZarrella Ask for Retweet
- 20. Ask for the ReTweet
- 21. Earned Retweets where people are so compelled by the subject matter — should be the goal. This a sign of worthy content.
- 22. Peer Assist *6 mute *7 unmute
- 24. Type into Chat: What is one thing you are going to do for your Twitter experiment before we meet again?Check out the Twitter experiment on the wiki: http://zoetica-training.wikispaces.com/twitter Homework: Step 6/7 Notes on the Wiki, Next Meeting August 1st
Hinweis der Redaktion
- Pre-Conference CallInformation for Participants Login Information866-740-1260Code: 740-5939http://www.readytalk.comTechnical InformationAs people arrive, welcome them by name – tell them you’ll be getting starting promptly on the hourAs people arrive, remind them about mute and un mute commands and ask them to mute their phonesEvery few minutes give a count down until you’re getting startingAs new people arrive, tell them who is already on the line – give organization name, person name Tell people that the conference call is going to be interactive and that each person is going to have an opportunity to speak or type into the chat
- http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
- Official Welcome
- The reason we’re asking you to keep a journal is because it will make the final face-to-face workshop the week of October 10th easier.
- You will have to participate in the peer share workshop the week of October 10th and finish your experiment to be eligible.
- Hootsuite gives you a free report that measures clicks thrus if you’re using HootSuite Client
- In addition to its main URL shortening service, the bit.ly website provides tools to view statistics related to users that click on generated links. In order to activate this service, you must first sign up (for free) with bit.ly and be signed in when you shorten your links. Now when you shorten a link and tweet it, your link will show up below the shortening box along with some counters. There are two numbers with your link and most likely it will read zero out of zero.bit.ly offers statistics of the links that it shortensThe top number will tell you the number that you really care about, how many people clicked on your bit.ly link that you just made. If you click on the “Info Page+” link to the right, you can see insights as to when your link was clicked. Buyer beware, however, bit.ly only shows how many clicks you got per minute for the past hour. If you make the bit.ly, tweet it in the morning and forget to follow up on it until the afternoon, you will not be able to see your all-day traffic; you must check it periodically to see how it performs throughout the day. If you are persistent and check throughout the day, you can see what times in the day your linked performed best. You can then use this method over the course of several days, tweeting at different times each day, to test and see when is the best time to tweet your content. If your bit.ly is not used in a tweet and is put somewhere more permanent (like a blog post or facebook wall, etc.), bit.ly’s click-tracking does allow you to see statistics for the past week, month, and overall.
- The bottom number shows how many times the original URL has been clicked overall. If the URL is a common page like one from CNN or ESPN (one that might be tweeted by multiple people), it is probable that other people have shortened that same link using bit.ly, and the bottom number shows the number of times that link has been visited through any bit.ly link. By examining this number with your number of clicks (the number on top), you can see how your bit.ly performed compared to everyone else that tweeted that same link.
- The bottom number shows how many times the original URL has been clicked overall. If the URL is a common page like one from CNN or ESPN (one that might be tweeted by multiple people), it is probable that other people have shortened that same link using bit.ly, and the bottom number shows the number of times that link has been visited through any bit.ly link. By examining this number with your number of clicks (the number on top), you can see how your bit.ly performed compared to everyone else that tweeted that same link.
- To encourage retweets, to make your tweets shorter than 140 characters ..
- It is worthwhile to invest in the hard day to day grind of building relationships within your community of interest. This is the core purpose of social media anyway; to develop meaningful relationships that benefit all parties. Lest you turn into the neighbor who comes over to borrow an egg or a rake every single day.Ultimately, earned RTs — where people are so compelled by the subject matter — should be the goal. This is the act that matters, a sign of worthy content.
- Peer Discussion (15 minutes)Now It is Time for Us To Ask/Answer Questions and Share TipsLet’s go in alphabetical order by organization name. I want to give everyone a chance to speak for a few minutes. So, please be brief as possible. If you don’t want to talk that’s okay too – just let me know.Call out the organization, tell them to unmute – and ask:What questions do you have about tips just shared?What will you put into practice this month?
- Reflection and Closing (5 minutes)I want everyone to take a silent minute and reflect on what steps you need to do this month before we meet again for your Twitter experiment. Type it into the chat.