This document discusses the benefits of having a digital magazine in addition to a print magazine. It notes that tablets are becoming a more popular way for the target audience to consume content compared to smartphones. Creating a digital magazine allows the content to reach more potential customers and leads at a low cost, and it can provide an interactive experience that print cannot. In the end, promoting the digital magazine on iPad may help boost business.

2. CASE
STUDY

3. PRINT AND DIGITAL
MAGAZINES ARE
PART OF A MEDIA
SPECTRUM.

4. BOTH ARE
USEFUL IN A
DIFFERENT
WAY.

5. SO... WHAT’S
THE POINT OF
HAVING A
DIGITAL
MAGAZINE?

6. OUR TARGET
AUDIENCE IS
ALSO USING
TABLETS.

7. TABLETS TRUMP
SMARTPHONES IN
GLOBAL TRAFFIC.

8. LE QUAI DE
L’HORLOGE #2
KEY FACTS:
DOWNLOADS: 4K
RELEASE DATE: 2012/12/25

10. AN AUDIENCE
ALSO MEANS
LEADS AND
CUTOMERS.

11. “AFFLUENT
CONSUMERS ARE
HEAVY USERS OF
THE INTERNET FOR
BOTH INFORMATION
AND ONLINE PUR-
CHASING”.

12. AN APP MAKES
IT EASIER
AND FASTER
THAN EVER TO
SPREAD YOUR
MAGAZINE.

13. ...AT
A VERY
LOW
COST.

14. DIGITAL
BRINGS AN
INTERACTIVE
EXPERIENCE.

15. BOTTOM LINE:
FEEL FREE TO USE
AND PROMOTE LE
QUAI DE L’HORLOGE
#2 ON IPAD. IT MIGHT
BOOST YOUR BUSI-
NESS.

16. THANK
YOU!
LIVE DEMO

17. ANY
QUESTION?
ASK
@JULIENPEREZ