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Sinostrat Solutions
Consulting
Marketing solutions
Branding & Design
Web development
Internet marketing



To
Buzz about your core value

Tel: +86 139 1703 3137
info@sinostrat.com
www.sinostrat.com
27 December 2011




About us
Internet & Marketing




  Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved.               2
27 December 2011




                     We are
                     A step forward »
About us
                     • An internet marketing consulting company
Internet             • New technology and marketing specialists
                     • High quality at the right price
Services
                     • Melting pot company
Cases                • Fanatical customer services
Contact us




             Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved.               3
27 December 2011




                         Core values
                         Passion
Overview                 Individuals who take initiatives to commit in learn in their activities.


About us                 Creativity
                         A melting pot of proficiencies, culture and experiences.
Internet
                         Social
Services                 A credo that respects and provides for the human and the environment

Cases
                         Culture
Contact us               To respect and inspire from our diversity and our location.


                         Merit
                         To be rewarded for the work that has been done.


             Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved.                      4
27 December 2011




                                                                    Tell me...
                                                                    告诉我…            …and I’ll forget
                                                                                    …我会忘记
                                                                    Show me…
                                                                    示范给我看… …and I may remember
                                                                             …我可能会记得
                                                                    Involve me…
                                                                    让我动手做… …and I’ll understand
                                                                                …我才能完全了解




                                                             A Chinese proverb that fits for the internet


Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved.                                                    5
27 December 2011




                     The Internet evolution
About us

Internet            Web 1.0
                                                    Web 2.0
Services            One way traffic
                                                                                 Web 3.0
                                                    Bi-polar interaction
Cases               Traditional                                                  Neuronal interaction
                    Marketing                       Marketing 2.0
Contact us
                                                                                 Marketing 3.0




             Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved.                               6
27 December 2011




                     Website efficiency
                    Social sharing [3.0]                                         ROI
                    -> Share article
                    -> Content feeds
About us            -> Mobile apps
                    -> Multi-portal users
                    -> Real time webservices
Internet

Services            Blog [2.0]
                    -> Comments
                    -> Forms
Cases               -> Profiles
                    -> Ratings
                    -> Newsletters
Contact us

                    Showcase content [1.0]
                    -> Write articles
                    -> Display media               Technology                               Visibility


             Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved.                     7
27 December 2011




                         How you benefit
                                 Return efforts into cash
About us
                                 Increase visibility & traffic
Internet
                                 Greater renown
Services                         Control & protect your brand

Cases                            Understand web environment
                                 Grow the community
Contact us
                                 Be on track




             Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved.               8
Our Services
27 December 2011




                     Services Sinostrat

About us

Internet

Services

Cases

Contact us




             Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved.              10
27 December 2011




Services Sinostrat




   Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved.              11
27 December 2011




                         Consulting
                              Audit                         Web consulting            Corporate training

About us                    Diagnostic of your              Evaluation of your        Face-to-face training in
                            current business position       current website and the   order to learn on how to
                            on the web against your         creation of an            manage your website
                            competitors and seeking         assessment for future     independently.
Internet                    for opportunities.              development.


Services

Cases

Contact us                                                       Web                      Corporate
                                      Audit
                                                               Consulting                  Training

                                                                PROCESS


             Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved.                                   12
27 December 2011




                         Marketing solutions
                           Internet business model                        Web positioning
                          Create a tailor-made business model           Develop reports on your web
About us                  from your offline business model to           positioning and define the given
                          an online version.                            opportunities.

Internet
                           Segmentation                                   Targeting
Services                  Structure your segmentation from the          Define your priorities and the right
                          offer to the demand based on your             actions based on your core target
                          competitive advantages and your               customers to extended customers
Cases                     business model.



Contact us                 4P Strategy                                    E-Marketing Research
                          Develop a strategy based on the               Define your online market
                          products, pricing, promotion, and             opportunities against the
                          place according to your positioning,          competitors, the economical and
                          segmentation and targeting.                   technological factors as well as user
                                                                        behavior.




             Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved.                                            13
27 December 2011




                         Branding & Design
                          Communicate rather than decorate

                           Terms definition                                  Brand placement
About us
                          Analyze your products and/or                     Associate your brand in a large
                          services, corporate philosophy and               variety of media, events and activities
Internet                  leading individuals to create key                with other brand leaders.
                          terms and notions that defines your
                          brand.

Services                   Brainstorming                                     Logo design
                          Collect the needs and information                Create a communicative and unique
Cases                     from the client and assemble creative            logotype based on the terms that
                          and strategic specialists in order to            define your brand.
                          define a branding strategy.
Contact us
                           Promotional concepts                              Style guide & Toolkit
                          To create branded and tailor-made                A bible on how to use appropriately and
                          concepts as well as the design for               consistently your brand, and a toolkit with
                          advertisement, EPR, and buzz                     stationary, press kit, product packaging, and
                          marketing: Online marketing, Press               advertisement templates as well as any
                          media and TV.                                    media that represents your brand.


             Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved.                                             14
27 December 2011




                         Web Development
                           Web Design
                                                                                               Wireframe & Layout
                          Create a wireframe and layout of your
About us                  website structure. Then design a                                        Web design
                          tailor-made template proposal based
                          on your brand image. Finally develop                            CMS integration
Internet                  the coded template to be reproduced
                          on your website and optimize the                   E-commerce / Community
                          website’s user interface.                                    Development
Services                                                              Functionalities and applications
                           Web Development                                                                      PROCESS
                                                                                       Template coding
Cases                     To integrate a self-maintainable
                          Content Management System (CMS),
                                                                            User interface optimization
                          and develop applications and
Contact us                functionalities (extensions) as
                          business and marketing tools.               Content integration & translations
                          Increase your Search Engine
                          Optimization (SEO) with the latest                     Search Engine Optimization
                          techniques. Test and deploy your
                          website online and integrate security
                          measures. Finally adapt your website              Testing, Security and deployment
                          and applications on mobile and PDA
                          devices.                                                                Mobile templates

             Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved.                                        15
27 December 2011




                         Web Marketing
                           Search Engine Marketing                           Semantic Studies
About us
                          Increase your online presence on                 Research and define the most
                          major search engines (Google, Bing,              relevant keywords based on your
Internet                  Yahoo and Baidu).                                positioning against your competitors
                          SEM = SEO + SEA + SMO                            to increase your online visibility.


Services                   Community Management                              Viral Marketing
                          Increase your online presence on                 In cooperation with the branding
Cases                     major social networks (Twitter,                  department, to develop and spread
                          Facebook, Weibo, LinkedIn and                    an innovative and creative buzz on
                          Google+)                                         various internet media as well as
Contact us                                                                 traditional channels.

                           Digital Experience                                Mobile Marketing
                          To create user experiences with                  Outreach to your customers your
                          online events, games, lucky draws,               online presence on mobile devices
                          and communication trends in order to             and promote and online experience in
                          to attract and retain users on your              the daily life.
                          website(s).

             Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved.                                       16
27 December 2011




                         Web Marketing
                           Online PR                                         E-reputation
About us
                          Spread the word of your products and             Gather and analyze online customer
                          brand through strategic partnerships             opinions in order to customize your
Internet                  with journalists, enthusiasts and                offer.
                          affiliations with other specialized
                          websites.

Services                   Events                                            Competitive intelligence
                          Organize branded events in strategic             To gather information and converting
Cases                     locations with unique and                        it into intelligence to influence
                          communicative themes. A face-to-                 business decisions. Competition and
                          face medium to promote your brand.               technology monitoring, information
Contact us                                                                 protection and lobbying.




             Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved.                                      17
Contact us

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Introduction Of Sinostrat Solutions 2012

  • 1. Sinostrat Solutions Consulting Marketing solutions Branding & Design Web development Internet marketing To Buzz about your core value Tel: +86 139 1703 3137 info@sinostrat.com www.sinostrat.com
  • 2. 27 December 2011 About us Internet & Marketing Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved. 2
  • 3. 27 December 2011 We are A step forward » About us • An internet marketing consulting company Internet • New technology and marketing specialists • High quality at the right price Services • Melting pot company Cases • Fanatical customer services Contact us Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved. 3
  • 4. 27 December 2011 Core values Passion Overview Individuals who take initiatives to commit in learn in their activities. About us Creativity A melting pot of proficiencies, culture and experiences. Internet Social Services A credo that respects and provides for the human and the environment Cases Culture Contact us To respect and inspire from our diversity and our location. Merit To be rewarded for the work that has been done. Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved. 4
  • 5. 27 December 2011 Tell me... 告诉我… …and I’ll forget …我会忘记 Show me… 示范给我看… …and I may remember …我可能会记得 Involve me… 让我动手做… …and I’ll understand …我才能完全了解 A Chinese proverb that fits for the internet Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved. 5
  • 6. 27 December 2011 The Internet evolution About us Internet Web 1.0 Web 2.0 Services One way traffic Web 3.0 Bi-polar interaction Cases Traditional Neuronal interaction Marketing Marketing 2.0 Contact us Marketing 3.0 Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved. 6
  • 7. 27 December 2011 Website efficiency Social sharing [3.0] ROI -> Share article -> Content feeds About us -> Mobile apps -> Multi-portal users -> Real time webservices Internet Services Blog [2.0] -> Comments -> Forms Cases -> Profiles -> Ratings -> Newsletters Contact us Showcase content [1.0] -> Write articles -> Display media Technology Visibility Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved. 7
  • 8. 27 December 2011 How you benefit Return efforts into cash About us Increase visibility & traffic Internet Greater renown Services Control & protect your brand Cases Understand web environment Grow the community Contact us Be on track Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved. 8
  • 10. 27 December 2011 Services Sinostrat About us Internet Services Cases Contact us Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved. 10
  • 11. 27 December 2011 Services Sinostrat Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved. 11
  • 12. 27 December 2011 Consulting Audit Web consulting Corporate training About us Diagnostic of your Evaluation of your Face-to-face training in current business position current website and the order to learn on how to on the web against your creation of an manage your website competitors and seeking assessment for future independently. Internet for opportunities. development. Services Cases Contact us Web Corporate Audit Consulting Training PROCESS Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved. 12
  • 13. 27 December 2011 Marketing solutions Internet business model Web positioning Create a tailor-made business model Develop reports on your web About us from your offline business model to positioning and define the given an online version. opportunities. Internet Segmentation Targeting Services Structure your segmentation from the Define your priorities and the right offer to the demand based on your actions based on your core target competitive advantages and your customers to extended customers Cases business model. Contact us 4P Strategy E-Marketing Research Develop a strategy based on the Define your online market products, pricing, promotion, and opportunities against the place according to your positioning, competitors, the economical and segmentation and targeting. technological factors as well as user behavior. Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved. 13
  • 14. 27 December 2011 Branding & Design Communicate rather than decorate Terms definition Brand placement About us Analyze your products and/or Associate your brand in a large services, corporate philosophy and variety of media, events and activities Internet leading individuals to create key with other brand leaders. terms and notions that defines your brand. Services Brainstorming Logo design Collect the needs and information Create a communicative and unique Cases from the client and assemble creative logotype based on the terms that and strategic specialists in order to define your brand. define a branding strategy. Contact us Promotional concepts Style guide & Toolkit To create branded and tailor-made A bible on how to use appropriately and concepts as well as the design for consistently your brand, and a toolkit with advertisement, EPR, and buzz stationary, press kit, product packaging, and marketing: Online marketing, Press advertisement templates as well as any media and TV. media that represents your brand. Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved. 14
  • 15. 27 December 2011 Web Development Web Design Wireframe & Layout Create a wireframe and layout of your About us website structure. Then design a Web design tailor-made template proposal based on your brand image. Finally develop CMS integration Internet the coded template to be reproduced on your website and optimize the E-commerce / Community website’s user interface. Development Services Functionalities and applications Web Development PROCESS Template coding Cases To integrate a self-maintainable Content Management System (CMS), User interface optimization and develop applications and Contact us functionalities (extensions) as business and marketing tools. Content integration & translations Increase your Search Engine Optimization (SEO) with the latest Search Engine Optimization techniques. Test and deploy your website online and integrate security measures. Finally adapt your website Testing, Security and deployment and applications on mobile and PDA devices. Mobile templates Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved. 15
  • 16. 27 December 2011 Web Marketing Search Engine Marketing Semantic Studies About us Increase your online presence on Research and define the most major search engines (Google, Bing, relevant keywords based on your Internet Yahoo and Baidu). positioning against your competitors SEM = SEO + SEA + SMO to increase your online visibility. Services Community Management Viral Marketing Increase your online presence on In cooperation with the branding Cases major social networks (Twitter, department, to develop and spread Facebook, Weibo, LinkedIn and an innovative and creative buzz on Google+) various internet media as well as Contact us traditional channels. Digital Experience Mobile Marketing To create user experiences with Outreach to your customers your online events, games, lucky draws, online presence on mobile devices and communication trends in order to and promote and online experience in to attract and retain users on your the daily life. website(s). Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved. 16
  • 17. 27 December 2011 Web Marketing Online PR E-reputation About us Spread the word of your products and Gather and analyze online customer brand through strategic partnerships opinions in order to customize your Internet with journalists, enthusiasts and offer. affiliations with other specialized websites. Services Events Competitive intelligence Organize branded events in strategic To gather information and converting Cases locations with unique and it into intelligence to influence communicative themes. A face-to- business decisions. Competition and face medium to promote your brand. technology monitoring, information Contact us protection and lobbying. Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved. 17