Facebook to grow your market share
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Facebook to grow your market share
- 1. Using Facebook to Grow Your Market Share Julie Gallaher Get on the Map Local Search Marketing 916-265-2521 Get on the Map Local Search Marketing ---- All Rights Reserved 2011 1
- 2. Facebook Basics Get on the Map Local Search Marketing ---- All Rights Reserved 2011 2
- 3. FB used to show the most recent Stream automatically â not anymore Get on the Map Local Search Marketing ---- All Rights Reserved 2011 3
- 4. This is the default screen that most people see when they sign in Get on the Map Local Search Marketing ---- All Rights Reserved 2011 4
- 5. Getting Engaged Analyzing & Measuring your engagement rate In the last month, how many responded by liking or commenting on your posts Who responds? Who doesnât respond What do they respond to? Which of your friends are interested? How can you interest more of them? Get on the Map Local Search Marketing ---- All Rights Reserved 2011 5
- 6. Analyzing Your EngagementOld School Method Get a binder and write down the names of everyone who has commented during the last month Write down the names of everyone who has liked something during the last month Write down each post how many likes. How many comments. Look for patterns. Get on the Map Local Search Marketing ---- All Rights Reserved 2011 6
- 7. Customer Life Cycle Advertising Promotion Sales/Ordering Customer Service Community Building Get on the Map Local Search Marketing ---- All Rights Reserved 2011 7
- 8. Advertising Target your clients using Demographics Psychographics â Behavioral - Environmental - Get on the Map Local Search Marketing ---- All Rights Reserved 2011 8
- 9. Advertising Budget Copy Great Photos Be careful of ad fatigue Get on the Map Local Search Marketing ---- All Rights Reserved 2011 9
- 10. Promotion Free Reports Contests Special Offers Get on the Map Local Search Marketing ---- All Rights Reserved 2011 10
- 11. Sales/Ordering Paypal Etsy / Ebay Facebook Deals Facebook iFrames Big Brands â P&G announced June 9, 2011 Keep open to opportunities Get on the Map Local Search Marketing ---- All Rights Reserved 2011 11
- 12. Customer Service Listen Respond Publicly and privately Get on the Map Local Search Marketing ---- All Rights Reserved 2011 12
- 13. Community Building Ask Questions Encourage participation Conversations Get on the Map Local Search Marketing ---- All Rights Reserved 2011 13
- 14. Connect with Me ;^D http://twitter.com/juliegallaher http://twitter.com/getonthemap http://facebook.com/juliegallaher http://facebook.com/getonthemap http://linkedin.com/in/juliegallaher http://getonthemap.us Get on the Map Local Search Marketing ---- All Rights Reserved 2011 14
Hinweis der Redaktion
- Introduction â 5 min â my background â set and forget advertising 30% of their customers had disappeared.
- The first thing anyone says to me about twitter is I donât want to hear about what people had for lunch âthey think people are tweeting I got in my car im going to starbucks Iâm getting a latte â just like in real life some people are interesting and some are boring â Twitter is about who you follow and who follows you â i follow people in four basic categories â first people who write about good living â focus on wine, travel, music, art, food, golf etc. Second I follow sacramento business people who are on twitter â they are potential customers for my business. Third I follow people in Sacramento â making some new local friends and last I follow internet experts â I read the articles they recommend and learn from the executives at Google, Facebook, LinkedIn etc. about internet strategies I can use to help my customers.
- Let individuals introduce themselves â 5 min
- Let individuals introduce themselves â 5 min
- The first thing anyone says to me about twitter is I donât want to hear about what people had for lunch âthey think people are tweeting I got in my car im going to starbucks Iâm getting a latte â just like in real life some people are interesting and some are boring â Twitter is about who you follow and who follows you â i follow people in four basic categories â first people who write about good living â focus on wine, travel, music, art, food, golf etc. Second I follow sacramento business people who are on twitter â they are potential customers for my business. Third I follow people in Sacramento â making some new local friends and last I follow internet experts â I read the articles they recommend and learn from the executives at Google, Facebook, LinkedIn etc. about internet strategies I can use to help my customers.
- 2 minutess
- Demographics â age, marital status, gender, occupation, education, ethnicity, religionPsychographics â activities, interests, opinions, attitudes, valuesBehavioral â useage rate, brand loyalty, user status (first-time, regular), occasionsEnvironmental â organic, weather, climate, urban v suburban, mountain v ocean, economic
- Show ad platform
- Members get links to cool places directory
- FB commerce is like attending baseball game â buy shirt hot dog, foam finger on impulse â very rare that someone will come to FB with intention to buy â Dave Kerpan Likeable
- 2 minutess
- Show question on things you should do