1. +
5 Facebook
Ad Options
!
for 2013
http://soundcloud.com/juliegallaher

2. +
Julie Gallaher
http://facebook.com/getonthemap

3. +
Social Media is Free
But it’s not Easy
http://facebook.com/getonthemap

4. +
Is your advertising …
Directional
vs.
Creative
http://facebook.com/getonthemap

5. +
Google is Directional
Usersare looking for
something specific
They want to be directed to
where they can find it
http://facebook.com/getonthemap

6. +
Facebook is Creative
You must Create the interest
Branding
Limited Time Offers
http://facebook.com/getonthemap

7. + With New Graph Search
Facebook’s Going Directional
4Criteria
Do I like you
Do my friends like you
Do other people like you
Do you use targeted keywords
http://facebook.com/getonthemap

8. + 1. Facebook Graph Search
http://facebook.com/getonthemap

9. + 1. Facebook Graph Search
http://facebook.com/getonthemap

10. + 1. Facebook Graph Search
http://facebook.com/getonthemap

11. + 1. Facebook Graph Search
http://facebook.com/getonthemap

12. + 1. Facebook Graph Search
http://facebook.com/getonthemap

13. +
Goals & Budget
Before you ask
How much should I spend?
Ask
What do I want to accomplish?
http://facebook.com/getonthemap

14. +
2. Sponsored Stories
 When someone likes, checks-in or comments, make sure ALL
their friends find out
 This is an add-on to other forms of advertising
 No Additional Budget Required
http://facebook.com/getonthemap

15. +
2. Sponsored Stories
http://facebook.com/getonthemap

16. +
2. Sponsored Stories
http://facebook.com/getonthemap

17. +
3. Promoted Posts
 Need 100 Followers (previously 400)
 Rumor says soon geographic targeting will soon be available
 Super Easy
 My recommendation once a week at least
 You can promote text, link, photo, video, offer
http://facebook.com/getonthemap

18. +
3. Promoted Posts
 Example – non-promoted posts reach 50-150 people
 Promoted for just $5.00 targeting reached 566 – 1530
 Choose Fans or Fans + Friends of Fans
 Old or New Posts (previously just first 3 days)
http://facebook.com/getonthemap

19. +
4. Custom Audiences
https://www.facebook.com/ads/manage/powereditor/intro.php?act=
28160579
http://facebook.com/getonthemap

20. +
4. Custom Audiences
Must use Google Chrome Browser
Power Editor Chrome Extension
Upload your email list
Facebook data matches your list to see who has used the emails
to join Facebook
https://www.facebook.com/ads/manage/powereditor/intro.php?act=
28160579
http://facebook.com/getonthemap

21. +
5. Conversion Tracking
Track the Effectiveness of Your FB Advertising
Facebook optimizes to the action you request
http://facebook.com/getonthemap

22. +
5. Conversion Tracking
You must have access to the back end of your website
http://facebook.com/getonthemap

23. +
Marketplace vs Photo Ads
http://facebook.com/getonthemap

24. +
Photo Ad
http://facebook.com/getonthemap

25. +
Sidebar – Photo Post Landing
Page
http://facebook.com/getonthemap

26. +
Sidebar – Video Post
http://facebook.com/getonthemap

27. +
Sidebar – Event Post
http://facebook.com/getonthemap

28. + Sidebar – Link Post
http://facebook.com/getonthemap

29. + 5. Offers & Deals
http://facebook.com/getonthemap

30. + 5. Offers & Deals
http://facebook.com/getonthemap

31. +
Creating Your Ad
http://facebook.com/getonthemap

32. +
Photos & Copy
 Check with Facebook to see ads they think you will like
 http://facebook.com/ads/adboard
 What posts have your fans liked
http://facebook.com/getonthemap

33. +
Photos & Copy
 On post ad – first 75 – 90 characters will be seen, make ‘em
count
 Always include a call to action
 Like this if you want Salted Caramel to be our next special
http://facebook.com/getonthemap

34. + If I was your best customer
 What do you know about me
 Baby Boomer
 Music – Jazz, Dean Martin, Frank Sinatra
 Sports – San Francisco Giants
 School – St Francis High School, UC Davis
 Dachsunds
 Wine
 Cheerful, Happy Messaging
 Which of these interests do I share with your other top prospects
http://facebook.com/getonthemap

35. +
Landing Page
 With Marketplace Ads, your prospect can be directed to ANY
page - your website, youtube, sales page
 #1 Reason ads are rejected – ad and landing page don’t match
http://facebook.com/getonthemap

36. + Photo Post Landing Page
http://facebook.com/getonthemap

37. +
Test, Test, Test
http://facebook.com/getonthemap

38. +
Test, Test, Test
http://facebook.com/getonthemap

39. + My Best Ads
$.38 per click
Spent $13.00
Raised nearly $1,000 for
MDA
http://facebook.com/getonthemap

40. + My Best Ads
$.31 per click
http://facebook.com/getonthemap

41. + My Best Ads
$.04 per click
http://facebook.com/getonthemap

42. + My Best Ads
Spent $50.00
17,999 Impressions
240 Actions
108 Post Likes
5 Shares
Targeted to Small Biz
Owners in Sacramento Area
http://facebook.com/getonthemap

43. + My Plans
 More Webinars
 Speaking engagements
 Teaching
 Launching Soon – Private Coaching Club
 http://getonthemap.us/hello

44. +
What did you like most about this
webinar?
GetOnTheMapFanReviews.com
http://getonthemapfanreviews.com