The Open API Effect
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Enter the app economy with your API, fostering innovation, creating an ecosystem, growing your company's business.... And live happily ever after?
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The Open API Effect
- 1. The Open API Effect Julie Knibbe Deezer Platform @julieknibbe
- 2. I wanna be a billionaire… Source: John Musser, May 2012, ProgrammableWeb
- 3. 30K APIs by 2016 Are you really ready for this? Of course.
- 4. So you start… developing Your company HR, Legal, Ops, Finance, BusAdmin… Engineering Sales & Marketing Product Sales Tech R&D BizDev Marco m
- 5. For whom? Internal API Partner API Open API
- 6. By whom? So many great developers out there
- 7. Congrats! The baby is born And it’s not like you can drop it.
- 8. Wait for the Open API Magic • • • • • Open a window on your product Enter the app economy Fostering innovation Creating an ecosystem Growing your company’s business Wait? Really?
- 9. Early adopters start using it … Your company HR, Ops, Finance, BusAdmin… Engineering Support & Feature requests Product Tech Development R&D Sales & Marketing Sales BizDev Marco m
- 10. Why don’t you….? • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Very long list of bugs and feature requests
- 11. Your product moves to a new version… Your company HR, Ops, Finance, BusAdmin… Engineering Community Support & Feature Management requests Product Product evolutions Tech Development R&D Sales & Marketing Sales BizDev Marco m
- 12. Cool, a new home page
- 13. +1 item: add that to our API • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah
- 14. That would be nice if developers were aware of it…
- 15. Whatever your API type is • • • • API = product (Twilio) API projects the product (Deezer) The API promotes the product (Deezer) The API powers & feeds the product (Deezer/Twitter) Source: 3Scale
- 16. Find new partnerships Your company HR, Ops, Finance, BusAdmin, Legal… Engineering Community Support & Feature Management requests Product Product evolutions Tech Development R&D Partner strategic offerings Sales & Marketing Sales BizDev Marco m App promotion
- 17. We should let our users know
- 18. Time for a business model Your company HR, Ops, Finance, BusAdmin, Legal… Engineering Sales & Marketing Support & Feature requests Product Product evolutions Tech Development R&D Partner strategic offerings Commercial use Sales BizDev Marco m App promotion
- 19. Where are the billions again? Your company HR, Ops, Finance, BusAdmin, Legal… Engineering Sales & Marketing Support & Feature requests Product Product evolutions Tech Development R&D Partner strategic offerings Community Management Commercial use Sales Analytics BizDev Marco m App promotion
- 20. Numbers, numbers please! • Your overall API usage • Who uses it • Who uses what • Who drives you users/revenue? & loop on that
- 21. And suddenly… Your company HR, Ops, Finance, BusAdmin… Engineering Sales & Marketing Support & Feature requests Product Product evolutions Tech Development R&D Partner strategic offerings Community Management Commercial use Sales Analytics BizDev Marco m App promotion
- 23. But it’s not like Your company HR, Ops, Finance, BusAdmin… Engineering Sales & Marketing Support & Feature requests Product Product evolutions Tech Development R&D Partner strategic offerings Commercial use Sales Analytics BusDe v Marco m App promotion
- 24. You’ll have to find the right people Tech Architects Engineers DBAs API Product Manager Developer Evangelist Platform Marketing Partner Support Sales & Marketing Business Development App Marketing Manager
- 25. Successful? Scale Tech Architects Engineers DBAs API Product Manager Developer Evangelist* Platform Marketing* Partner Support* *local roles Sales & Marketing Business Development* App Marketing Manager*
- 26. I wanna be a billionaire… Source: John Musser, May 2012, ProgrammableWeb