A quick how-to presentation for the St. Johns County Public Library System's Friends of the Library. Blogs and Facebook are quick and easy ways to promote FoL groups!

1. Blogger &
Facebook
Fun & Practical Online Tools for
Promoting Friends of the Library
SJCPLS Friends of the Library
Annual Gathering
Juli Davis, FSU Graduate Student &
Technical Services Intern
April 22, 2009

2. blogger.com
 Blog hosting site, launched
in 2000 and was purchased
by Google in 2003.
 Supports Google’s
AdSense, which is a
revenue-generating service.
 Free and customizable.
facebook.com
 Social networking website,
created in 2004.
 Hasusers worldwide.
active
more than 200 million
 Free and customizable.

3. Why Blog?
 Promote events!
 Connect with community!
 Be discovered on search
engines!
 Showcase photos and other
media, such as videos!
 Publish when you want from
anywhere!
 All of this for FREE! Can you
say ROI?!

4. St. Johns County Public Library
www.sjcpls.org

5. Examples of
Basic Blog Design
Albany Public Library Largo Public Library
www.aplfriends.blogspot.com/ www.lplfriends.blogspot.com/

6. More Basic Blog Examples
Waterboro Public Library
Franklin County Public Library friendsofwaterboropubliclibrary.org/wordpr
ess/

7. Lincoln Public Library
www.friendsofthelincolnlibrary.blogspot.com/

8. Popular Blog Sites
 Blogger – www.blogger.com
 LiveJournal – www.livejournal.com
 TypePad – www.typepad.com ($)
 WordPress – www.wordpress.com

9. Blogger
Create a blog in a few quick steps!

20. Tips for Blogging
 Target content toward your audience. Include entertainment, education,
information, and news relevant to the organization and community.
 Provide comprehensive coverage of the topic by using the 5 Ws: Who,
What, Where, When, Why… oh, and How.
 Add images for visual enjoyment. Seeing people’s smiling faces
personalizes the site.
 K.I.S.S – Keep It Short Sweetie! One topic per post.

21. Facebook
You tell two friends, then they tell two
friends, then….

27. Technology Is Your Friend!