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MVP for B2B

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Julian Schwerdtfeger
Julian Schwerdtfeger

What is the difference between building a minimum viable product (MVP) for the B2C market than building it for the B2B market? Check out my assumptions

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Page 0 of 11Julian Schwerdtfeger 13.03.2014 MVPfor B2Bmarket
Page 1 of 11Julian Schwerdtfeger 13.03.2014 What makes it to an MVP?
Page 2 of 11Julian Schwerdtfeger 13.03.2014 To build the right MVPyou have to go through the Build-measure-learn circle Ideas Build Product Measure Data Learn
Page 3 of 11Julian Schwerdtfeger 13.03.2014 What are Benchmarks for a B2B-MVP?
Page 4 of 11Julian Schwerdtfeger 13.03.2014 The MVPapproach for B2b hypothesis interview Pass/Fail criteria Secondary hypothesis RUN !!
Page 5 of 11Julian Schwerdtfeger 13.03.2014
Page 7 of 11Julian Schwerdtfeger 13.03.2014 Poor MVP vs. Assumptionof the customer
Page 8 of 11Julian Schwerdtfeger 13.03.2014 The more you dive into B2B market the less customers you will have
Page 9 of 11Julian Schwerdtfeger 13.03.2014 Your your target customer
Page 10 of 11Julian Schwerdtfeger 13.03.2014 Don‘ t let the effect get u! Illustration: Marius Ursache
Page 11 of 11Julian Schwerdtfeger 13.03.2014 Thanks forlistening.Hope youliked it.

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MVP for B2B

  • 1. Page 0 of 11Julian Schwerdtfeger 13.03.2014 MVPfor B2Bmarket
  • 2. Page 1 of 11Julian Schwerdtfeger 13.03.2014 What makes it to an MVP?
  • 3. Page 2 of 11Julian Schwerdtfeger 13.03.2014 To build the right MVPyou have to go through the Build-measure-learn circle Ideas Build Product Measure Data Learn
  • 4. Page 3 of 11Julian Schwerdtfeger 13.03.2014 What are Benchmarks for a B2B-MVP?
  • 5. Page 4 of 11Julian Schwerdtfeger 13.03.2014 The MVPapproach for B2b hypothesis interview Pass/Fail criteria Secondary hypothesis RUN !!
  • 6. Page 5 of 11Julian Schwerdtfeger 13.03.2014
  • 7.
  • 8. Page 7 of 11Julian Schwerdtfeger 13.03.2014 Poor MVP vs. Assumptionof the customer
  • 9. Page 8 of 11Julian Schwerdtfeger 13.03.2014 The more you dive into B2B market the less customers you will have
  • 10. Page 9 of 11Julian Schwerdtfeger 13.03.2014 Your your target customer
  • 11. Page 10 of 11Julian Schwerdtfeger 13.03.2014 Don‘ t let the effect get u! Illustration: Marius Ursache
  • 12. Page 11 of 11Julian Schwerdtfeger 13.03.2014 Thanks forlistening.Hope youliked it.