Prezentarea din data de 26 Noiembrie din cadrul evenimentului "Customer Loyalty" Tehnologia a schimbat nu doar modul prin care comunicăm între noi, ci și interacțiunea consumatorilor din ce in ce mai pretenţioşi cu brandurile. Cum răspund brandurile în fața acestor provocări? In cadrul evenimentului au mai prezentat Vlad Stănescu (SAP Romania), Marcel Isăilă si Irina Popescu (Fair Value)

1. MARKS
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

2. TEHNOLOGIE
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PSIHOLOGIE
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

3. TEHNOLOGIE
+
PSIHOLOGIE
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

4. Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

5. PROIECTE 2005 - 2013
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

6. PROIECTE 2005 - 2013
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

7. STRATEGIE
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

8. VALOARE
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

9. PRODUCATOR
VALOARE
CONSUMATOR
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

10. VALOARE
COMPEMENTORI
FURNIZORI
PRODUCATOR
CONSUMATOR
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

11. VALOARE
COMPEMENTORI
FURNIZORI
PRODUCATOR
CONSUMATOR
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

12. INOVATIE
LOIALIZARE
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

13. ISTORIA
LOIALITATII
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

14. Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

15. Sperry &
Hutchins
1896
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

16. GAMIFICARE
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

17. GAMIFICARE
Aplicarea principiilor si tehnicilor de joc
in contexte non-joc (business / social / educational)
avand ca scop cresterea motivarii si a implicarii.
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

18. GAMIFICARE
Aplicarea principiilor si tehnicilor de joc
in contexte non-joc (business / social / educational)
avand ca scop cresterea motivarii si a implicarii.
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

19. 2014
70%
O aplicație
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

20. 2014 2015
70%
O aplicație
40%
Operațiuni
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

21. 2014 2015 2016
70%
O aplicație
40%
Operațiuni
100%
Marketing
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

22. 2014 2015 2016 2017
70%
O aplicație
40%
Operațiuni
100%
50%
Marketing
HR
Studiu Gartner, Gamification: Engagement Strategies for Business & IT, Nov 2012
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

23. 2014 2015 2016 2017
70%
O aplicație
40%
Operațiuni
100%
50%
Marketing
HR
Studiu Gartner, Gamification: Engagement Strategies for Business & IT, Nov 2012
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

24. DESPRE CE E
VORBA?
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

25. Jocurile tind sa reflecte
societatea in care au fost
create sau jucate
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

26. 1930’
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

27. 1930’
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

28. 1960’
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

29. 1960’
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

30. 1980’
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

31. 1980’
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

32. 2009’
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

33. 2009’
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

34. Smartphone:
revolutia de marimea
unei carti de joc
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

35. Smartphone:
revolutia de marimea
unei carti de joc
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

36. GAMING
TITANIC
AVATAR
World of W
0
3.333
6.667
10
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

37. GAMING
TITANIC
2 MILIARDE
AVATAR
World of W
0
3.333
6.667
10
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

38. GAMING
TITANIC
2 MILIARDE
AVATAR
3 MILIARDE
World of W
0
3.333
6.667
10
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

39. GAMING
TITANIC
2 MILIARDE
AVATAR
3 MILIARDE
World of W
10 MILIARDE
0
3.333
6.667
10
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

40. ANUAL
SUA
2000
2012
0
50
100
150
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

41. ANUAL
SUA
75 ORE
2000
2012
0
50
100
150
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

42. ANUAL
SUA
75 ORE
2000
142 ORE
2012
0
50
100
150
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

43. PRIMA GENERATIE DE
ADULTI
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

44. 4 TIPURI DE “FUN”
EASY
HARD
SOCIAL
SERIOUS
4 Keys to Fun / XEO Design / www.4k2f.com
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

45. 4 TIPOLOGII
COMPORTAMENTALE
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

46. Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

47. STRUCTURA
20%
Killers
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

48. STRUCTURA
20%
Killers
40%
Achievers
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

49. STRUCTURA
20%
Killers
40%
Achievers
50%
Explorers
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

50. STRUCTURA
20%
Killers
40%
Achievers
50%
Explorers
80%
Socializers
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

51. Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

52. 70
0
-70
-140
CERCETARE
PIERDERI
Studiu Gartner 2012 / Germania / EUR
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

53. 70
65 MILIARDE
0
-70
-140
CERCETARE
PIERDERI
Studiu Gartner 2012 / Germania / EUR
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

54. 70
65 MILIARDE
0
-138 MILIARDE
-70
-140
CERCETARE
PIERDERI
Studiu Gartner 2012 / Germania / EUR
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

55. Status
Access
Power
Stuf f
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

56. Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

57. Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

58. TIPS & TRICKS
•
Vanzarea e rezultatul, nu masura
•
Atentie la toate actiunile care preced, sau care
pot duce la obiectivul final
•
MICRO-CONVERSII
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

59. TIPS & TRICKS
•
FEEDBACK in timp real
•
Atentie la factorii MOTIVATIONALI - Cerceteaza
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

60. TIPS & TRICKS
•
Incepeti cu un PILOT
•
SCHIMBAREA SI ACORDUL FIN
sunt parte din dezvoltare
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

61. MULȚUMESC
Iulian Padurariu
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania