Beyond the zeitgeist

Re-imagining the future: an hypothesis and an
“aunt sally” projection - to stimulate thought

Presented by Julian Knott
Managing Director, Aqada Ltd
“Changing the way people think about business”
julianknott@aqada.co.uk / tel 07930 -400721

© 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission

The global marketplace responded to IT / online......Now IT /
online must respond to the marketplace


Understanding the Client: boardroom challenges
1. Customer s
•Attracting / Gaining / Retaining
Customers and Clients
•CRM / Customer care and
2. Competitive 3. People
Customer insight
•Sales Competencies •Leadership capacities /
capabilities
•Pricing policies
•Employee engagement
•Marketing effectiveness
•Behavioral change

4. Operational 5. Financial
•Business strategy •Capital investment
6. Share price
•Core competencies •Business / revenue
•World economy model
•Operational flexibility
•Shareholder aspiration •Cost efficiency
•Stakeholder demands

Serve the Customer – do things right, do the
right thing and the right thing to do
1. Performance / change management
2. Partnership management / Global alliances
3. International Convergence / consolidation / expansion
4. Critical mass / economies of scale
5. Channel management / disintermediation
6. E business integration / IT linkages
7. Speed to market - speed of innovation and change
8. Taking out cost / supplier relationships
9. Global skill shortage
10. Governance and business ethics / CSR


Board Focus is on Customers not IT
Customers
Employee / User / stakeholder
impact
Hardware / Gadgets / Mobile / I pad

Online / SEO / Internet / www / Mobile/
Marketing / Connectivity

Thin / Fat Client programmes / software / apps

Server

Applications

Platforms

Business Alignment

IT Infrastructure

Integration Architecture

IT Architecture

Enterprise Architecture

IT strategy

Strategic Direction / Business plan / Priorities / Budget


Its not just about the major players
Tata? Winpro
? Infosys?
China
Mobile?
Out of HTC?
the Neusoft?
Out of blue
left
field

Google

Apple Facebook E-bay

Amazon Twitter

Windows

Dominance and pre-eminence in a particular field will be shorter lived

New rules of engagement
Traditional
Media –
IBM Windows Google Facebook Apple Film /
Music
industry
Evolution of social
media / networks to Synthesis of style and
Windows / Microsoft / Web search engine
become product substance / design /
Office will become less becomes less dominant
embedded as a feature ease of use and
dominant / pervasive
not necessarily as a accessibility
platform

Overly bias marketing /
Some may say Evolution of social /
advertising / payments Who cares and why?
Associated Enterprise community groups to
............Who led searches become I-pad market is the
software will become become more ...................
remembers............and less relevant / tablet market
less dominant independent and Sorry!
why? influential to public
exclusive
and community

SEO evolution – led by
Wider use of platform
Platform and public demand and
for other sites and
architecture disassociation with The I- TV could be next
service / product based
independence increase promotion / push
offerings
advertising


The global village now has universal connectivity


Macro-factors impacting

Political /
Technological
macro-
/ scientific
economic

Individual /
Social /
micro-
Community
economic

The internet revolves around the world – not the other way around
- sometimes this is forgotten!

Political – macro economic
1. World order changing– multi superpowers / comprehensive
natural power
 Rise of BRIC’S Brazil / Russia / India / China regional affiliations
 China / India middle classes stall / spurt export growth / GDP
 Service industry dominance of Europe
 Silicon valley matched by India / China
 Manufacturing dominance in Asia
 Hydrogen (hydroelectric power, geothermal power, wind
power, and solar energy) economies competing with oil economies
 Mexico / Canada / Argentina / Venezuela influencing US
 Japan / Korea / / Indonesia / Australia influencing China
 European renaissance / reinvention / restoration / reconstruction
 Individual European sates reduce power
 African power base of Egypt / South Africa / Morocco / Nigeria
Political /
macro- /Algeria
economic  Iran / Iraq / Saudi power-block tensions

Political – macro economic
2. Conflict of philosophies
 Need for land / power / resources / water create state conflict /
nuclear / biological weapons
 Likelihood of terrorist actions
 Social / civil unrest from info age internet / mobile comm’s –
communist / Theocracies / totalitarian / oligarchies
3. Growing environmental / green agenda and community
influenced politics
4. Taming nuclear power and natural energy
5. Likelihood of natural disaster occurring in developed and
developing world
6. Cheap 3rd world labour diminishing due to middle class
aspiration / home opportunities / skill set – education / IT /
Political /
economic drift / European economic change
macro-
economic


Technological / scientific
1. Interaction with lifestyle
 Impact of human genome / medical bio-tech
 Space / upper atmosphere travel / clear cheap energy revolutionise travel
 Machine tools / printers - print at home man made material objects
 Intelligent power management and robotics control household / mechanical activities
 Single mobile tech PDA – replaces all controls/ payment device replacing charge “cards”
 Personal details held in personal cloud
 Colour change for any walls cars / devices
2. Next –gen computing
 Nano / robotic and symbiotic technology integrate with IT
 Organic computing updating systems
3. Quantum Physics - left field quantum leap - creates new dynamic
 Particles smaller than higgs /resonance / string / quantum field
 Grand unifying theory / dark matter / elasticity and fluid dynamics
 Faster than light travel
Technological /
scientific


Social / community
1. Culture change to reflect global values
 Middle class family / regional / national diversity
 Built in America – for America does not transfer Social /
Community
2. Longevity –changing care model / aging population
/ working week / working life
3. High street reinvention and renaissance
 Realignment / redesign / alternative usage
 Integration of high street shops and interactive / Change in rental
/ economic stricter of high street / out of town creating shop front
billboard effect
4. Theological diversity and belief systems
 Christian church - reconciliation / fragmentation
 Sects and personal beliefs
 Growth of Buddhism / Taoism in far east / west
 Islam in Africa / Asia

Individual / micro economic
1. Personal technological skill-standard
 Skill-set more sophisticated / masses to directly
Individual / participate
micro-
economic  Value of technological skills diminishing
 Creativity – film making / music access by masses
2. Universal freedom of expression
 Government interaction – restricting and freeing
3. Cost of participation
 Cost to individual consumers for channel usage will be
minimal
4. Advertising / SEO less affective / less influential
 All pervasive / invasive advertising following the
individual according to web-phone identification
 Individuals disaffected and unmoved
 TV mentality – on but switched off
5. Information overload
 Personal assistant and judgement engines needed

Capabilities and capacities have moved on


Maturing of the market - resolves
conflicts and creative tensions
Convergence of ideas and Strategies - meeting market
Divergence
paths needs

Commoditisation and Mass personalisation and
Meeting customer needs
homogenous markets differentiation

Protection of rights and Freedom of individual
Government intervention
regulating a free market expression / information

Commercialisation and Commercial reality / B/E Creativity – new path
monetisation models and long term ROI Innovation and initiative

Demand and supply chain Link to real value rather than Barter / trading reciprocal
overlap bubble benefits

Synthesis and Integration of
Style Substance
I-style

Evolutionary change in ICT
- trying to create a free market by regulation?

Resolution Indicators
 PDA internet / Iris / thumb /
Protection vs. tongue / encrypt key / face
recognition will be airport P/P
Freedom security
 Individual personal recognition
Protection and conformance to protocol will allow multi-access and
ethics and common standards will be protection – any computer
regulated and controlled statutory /
legal / confidential laws will be applied  Internet controllers / safety
to increase security features will be embedded in all
cars and transportation / shops /
offices
Copyright law will not protect film /
music and entertainment / web integrity  Intra / intergovernmental web for
/ programmes / open source www will security surveillance sit alongside
be followed by open source apps / access www


Ease of access and ease of use
Apps
Collective Open Security of
Cloud overcoming HTML5
intelligence source data
Software

Web based Semantic web
executable Apps are brings consistency
Software Crowd sourcing
overtaking Client Embedded video /
programmes will will grow alongside Controls on storage
server software in Music / Apps
be accessed via the collaborative and regulation
range, response to /document
cloud working
need and breadth
of service
Website design and
build will be within
the capability of
most – capability –
as a PowerPoint /
word / excel
Application document today
programming Secure Iris /
interface (API) fingerprint / voice
Storage of secure Wiki-cooperation
Apps to control TV providing Service recognition /
personal details will develop and Smart apps and info
advertising and orientated password security
becomes more become more constructed by
access to individual architecture and and DNA touch
acceptable sophisticated individuals
interoperability and awareness will
across multiple integrating / increase
systems embedding without
flash


Evolution cause and effect on actions
New materials / • Composite ceramic
• Nano technology
compositions for • Extended micro batteries – liquid metal Nano-lithium ion
• Ceramic – hyper frozen energy source / hydro-power / solar / deep sea methane
computer construction • New energy sources and recharge capacities
• Printer / copy machines able to replicate plastic / manmade materials

• Increase in capacities / capabilities
• Innovation and initiative and theoretical / practical experiments action
Creative intelligence • Adaptive and collaborative interaction
• CAD / CAM – use of virtual networks / collaborative working / virtualising processes
and virtual reality will speed design / build stage

Touch screen / voice • No keyboard – except for privacy / no mouse
• New finger sensitive activity pads based on movement – gaming advances in
control / movement / virtual / holistic activity
•Via headset hand set hand band tactile touch and go
neuro control

Hardware / software •TV / Desktop / laptop / tablet / I-pad / handheld / inter- changeability
•Communication protocol
inter-usability and •Connectivity and USB style adapters
•Power connecters and chargers
Convergence

Personal Broadcast technology
Networking
resource sharing and collaboration
entertainment

TV is on demand online schedules
Costing will be minimal and affordable become publishing / release dates

Images / avatars / Blogs / meme’s and
Internet TV / audio Apps to control and deselect
advertising and embedded apps for
tweets become standardised through
an individuals homesite
visual 3D music and entertainment will be
standard
holographic virtual
reality

Web based and integrated TV will Interactive TV merging with online
be personalised and individualised music and replacing CD DVD
offerings download direct into lossless
quality MP3 players
Skill set and expertise will be
widespread – as the use of
word-processing / word /
email / blogging / PowerPoint
and excel is at present


Service dimension = key factor

• Service surround
Service • Connectivity and
engagement
dimension • Values and value

• Brand image
Marketing • SEO
• Advertising

• Web based
• Mobile tech
Technology • Capacities and capabilities
• Ease of use


Customer focus: obsessive about service delivery
Event

Expectation Experience
Understand
we are in a
Execution service Essence
business

Enjoyment Emotion

Service is a skill, a science, an art, an attitude and an experience

Service dimensions
Tangibles

Product /
Service Guarantee Accessibility
integrity
Product /
Service Reliability /
Usability Value
design / style trust

Intangibles

Belonging /
Connectivity Respect Values
Engagement

Empathy / Entitlement Lifestyle Experience
exclusivity


Synthesis of needs
Experience not
Emotional holiday Starts with People /
connection Customer not IT

Connectivity to like Service driven not
minded software

Interactive
Sustainable Product gives
involvement context

Exclusivity and Lifestyle not general
inclusion social site
Simplicity

Synergy from market proposition creates value

New models / strategies / engines and tools
PDA from mobile comm’s evolution
Judgement engines from search and booking and decision
engines


Paradigm shift – Judgement engine and PDA
 Organic computing :Neuroscience, Molecular Biology, Computer Engineering allows
sensors and actuators in intelligent autonomous systems (in travel semi autonomous
interlinked systems and networks) to differentiate need

 Self and environment aware: network communicate and organise themselves
freely, autonomously adapt, independently act, react dynamically to current conditions
/ environment to respond to / perform / anticipate actions and services that could /
should / may be required

 Judgement based: control and discipline by users orientation towards human need.
Logical deduction from cumulative inputs. Judgement and decisions on presentation of
requests

 Self (auto) organization: configuration, optimisation, maintenance and
repair, protection and security

 Rational justification: explaining, which not whether - context-awareness


Mobile / PDA Flexible foldout design

Handheld
mobile PDA
phone

Handheld
PDA Lap top
mobile phone Tablet
Keyboard

Movement
projector Safety alarm
detector

Payment Music / TV /
ID passport
mechanism Media centre

Camera /
Mobile tech Internet
Video


Personal organiser digital assistant

Valet and concierge Phones become charge
Hide and seek
cards
Find and follow
Online Concierge / Interactive and inter- Digital card / wallet
Protect and serve Servant to organise life cash / credit will
connected
Show and tell through diary / transfer walk through
analytics / judgement payment in shops /
Push and pull restaurants
on taste and needs


We can do more – so we will do more


Built for you – just for you
Full screen
pagebox
wormhole
Voice command

Status / profile

Video / multi access

Unifier

Judgement engine

Formulate

Touch screen / keyboard Personalise alt key

Bespoke configuration by owner from menu Apps shop

Links

Adverts for credit

Reach out
Communicate

Drag and drop box

Home
Social
Holiday
Favourites Offers
Function keys Info

Core proposition
Blogging
Twitter
Bloogster

Life stream Publish
(socialise) Digg

Photo / video Share
sharing
How to drive Youtube

maximum
revenues from
social media /
Mobile
Comms
networking Virtual worlds
messaging
sites

Social
Social games
networking

Mobile


Home site / Household – 2020 vision
Light from glowing ceilings and walls not bulbs

Thin /
stick wall
speaker /
sound
surround
TV wall any size / holistic / online / media /TV

Nano-bots All voice / movement controlled PDA
control
Wireless technology throughout
wall Security PDA controlled
colours House Appliances fridge - PDA
nano-bots for the self cleaning house controlled
Power source from wall not plug Solar energy efficient power


why’s it happened so fast – why’s it taking so long
1400’s
200K BC 100’s Printing 1800’s 1900’s
Speech Paper press Telegraph Radio

3K BC 1400’s 1700’s 1900’s
Papyrus / Clock Typewriter Telephone
197K writing /
Alphabet
years
1926
500 years 1990’s
Warner
1910 bros Digital
Edison sound 1949 and high
mobile pictures in Network 1962 First definition
picture sync TV satellite TV

1925 1936 1956 First 1966 First 2000’s
Baird TV TV remote colour Interactive
signal broadcasts / 3D

37 years
18 years
1979 1983
1996 Cell Microsoft 1994
1951 2004
Computer Fax phone Windows WWW Facebook

1965 1972 1981 1984 1997 Next quantum
Internet Micro IBM Apple / Google leap?
Arpnet processor IBM PC
MS DOS


Movement and momentum increases
mass and energy Self healing bio-computers /
repairs of technology /
mechanics

Man made products
“Everyman takes the limits of his transferred by the internet
own field of vision for the limits of “printed / constructed /
the world” Integration / alignment and fabricated in homes
adaptation are as significant
Ethernet / intranet / extra net
– Arthur Schopenhauer advances as invention links for individuals directly
using internet

Simplified / ease of use –
sophisticated style bundled
hardware and software – like
TV for IT

E-health – and disability aid
internet based to benefit
“The voyage of discovery is not in Galileo / Newton Copernicus / aging population
seeking new landscapes but in Einstein theories realised there
having new eyes” value when put into practical Neuro control of activity
use Screens / keyboard will sense
- Marcel Proust mood

Energy / power will be
transferred through an
internet style system

The world is yours to shape

# 1 New strategic driver – is back to basics - anticipate and respond to customers
#2 The new normal – the changing of the guard
#3 The times they are a’ changing
#4 Accessibility – everyone is doing it
#5 Service dimension and service surround
#6 PDA and judgement engine
#7 Website and homesite design evolves


Beyond the zeitgeist

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Empfohlen

Empfohlen (20)

Beyond the zeitgeist