3. Intro
Paris is awash with over 35,000
image-conscious motorcyclists and
scooterists who use their two-wheeled
vehicles as their primary form of transport.
The high cost of gas, scarcity of street
parking and constant traffic jams work to
encourage bike adoption in the Paris
metro area.
The Bike Washer founding team recruited
DOERS, a Paris-based digital agency, to
help develop The Bike Washer mobile
applications in November 2011, in
response to high demand for bike
cleaning services.
4. Service Proposition
1. We use GPS to pinpoint your parking location
2. You tell us how long you’ll be parked
3. A mobile technician will
thoroughly clean/detail your bike,
and take pictures before and afterwards.
Presto!
No inconvenient location to drive to,
No waiting rooms with bad coffee and neon lights,
No trouble, just a great-looking bike you’ll be proud
to be seen on.
5. Project Requirements:
User-facing:Back-Office:
Web-based admin portal allows a
business rep to perform the following:
• assign cleanings to technicians
• perform quality control of
before-and-after cleaning results,
• deploy data to technicians in the field
Technicians use the Synchroteam
product on their smartphones to:
• view upcoming appointments
• access navigation services
• capture photos and notes in the field
2 unique
consumer mobile
applications
(Android and iPhone)
6. Prelim User Research
A browser-based survey was conducted which asked
scooter and motorcycle owners to answer questions about
their vehicle, transport habits, and lifestyle.
Based on the analysis of these results, I extracted our top-
level demographic and created personas to refine our
understanding of the target demographic
and guide our product strategy.
7. Demo and Personas
Target Demographic:
• 28-40 year old, fashion-conscious men living in Paris
• Use their scooter or bike as their primary form of transport
• Over 70% of respondents believe that the quality, style, and overall
appearance of their scooter is important
François
• 42 year old finance executive
• Commutes to and from work on the
metro
• Likes to take long rides with fellow
enthusiasts on weekends
• Owns a 2013 Bimota SB6, worth approx
~24K €
• Owns an Android Nexus S phone that is
~2.5 years old
Luc
• 30 year old designer at an ad agency
• Uses his bike to commute to and from
work and around the city on weekends
• Enjoys concerts and clubs
• Owns a mid-range Honda Silverwing
worth approx. 3K €
• Inseparable from his iPhone 5
8. Friction Points:
The survey asked users how they feel about bike
cleaning and how they clean their bikes today.
We learned that:
68% - Drive and and pay for an automatic or hand-
detailing at a washing station
Obstacle: time-consuming and expensive
27% Hand-wash the vehicle at home
Obstacle: demands significant time and
effort, high material costs
5% - Don’t wash their bike
Obstacle: Bike remains dirty and unattractive
9. Procedure flows
I identified four primary procedure flows, and created
the UI to achieve the following top-level objectives:
1. New user – registration and wash request
2. Returning User – wash request
3. Review wash results and leave feedback
4. Cancel appointment
Each flow outlines consumer app behavior (including
push notifications), automated email confirmations and
back-office database behavior, and was included in
the technical specification deliverable that guided our
development team.
11. User Testing
I reached out to a 4 male motorcyclists who fit our
demographic and invited them to come in for a user test
using paper prototypes of the app.
I asked them to perform the four in-app goals we had
designed for, including
1. Register and order a wash
2. Leave feedback after a wash is complete
3. Cancel a wash
I observed them as they navigated the app, and made
notes as to which elements of the original design were
troublesome, and at which points the participants became
“blocked”, and revised the designs accordingly.
13. Tutorial Pages (1-2 of 4)
In order to
minimize user
drop off, we set
the user’s
expectations as
to the ease of
use by illustrating
the four steps in
the app.
These 4 screens
appear the first
time, and all
consequent
times the app
opens, until the
user registers.
1 2
14. Tutorial Pages (3-4 of 4)
These 4 screens
appear the first
time, and all
consequent
times the app
opens, until the
user registers.
3 4
16. Step 1: Your Location
GPS-gating
limits washing service
area
Four parking spot
types: sidewalk, bike
parking, car parking or
private yard
Assign this location a
name – e.g. Office
Leave misc. note
(optional)
e.g. intercom code to
access private yard
Saved locations
17. Step 2: Your Vehicle
Model and Make
dropdown menus
display base cleaning
fee
License plate number
manual entry
Date selector
Parking time selector
18. Step 3: Review/Confirm Wash
Optional services
selection for premium
serve
Payment processor
integration with option
to save card for future
one-click ordering
20. Wash Detail Page: Done
Recap of submitted
wash request
with option to cancel
21. Wash Detail Page: Cancelled
Recap of cancelled
wash request
Detailing time between
wash request and
cancellation and
associated fees
New wash request
