With 1.49 billion monthly active users, Facebook continues to be the dominant social media platform. 72% of all online adults visit Facebook once per month, with 65% of users visiting the site daily! There is no doubt that Facebook provides a fantastic opportunity for associations to connect and engage with their members. But with organic reach plummeting and the rules constantly changing, what do marketing and communications professionals need to know today to succeed on Facebook? During this webinar, digital marketing strategist and social media expert Julia Campbell will show you 20 ways to supercharge your Facebook marketing efforts. Attendees will learn: -What types of content works best on Facebook and why -How to get people to share your posts, not just comment and like -Why and how to explore advertising on Facebook -Time saving tools to manage it all

1. Presented by Julia Campbell, @JuliaCSocial
www.jcsocialmarketing.com

2. About WebLink International
 Leading SaaS AMS Company
 Over 720 Association Customers; 5,500 Users; Supporting
650K Members
 Established in 1996
 Based in Indianapolis, Indiana
 60 Employees
 94% Customer Retention Rate
 96% Average Daily Satisfaction Rating
@JuliaCSocial @WebLink

3. About Me
Using online tools such as social
media, blogs, and email
marketing, I help small
businesses and nonprofits grow
and reach their customers and
supporters.
I offer solutions to your social
media problems – through
training and coaching.
@JuliaCSocial @WebLink

4. POLL QUESTION

5. Facebook
RULES OF THE ROAD
 Facebook is always changing.
 “Getting on Facebook” is not
a marketing strategy.
 Using Facebook will not
compensate for a bad product
or service – in fact it will draw
attention to it!
 Facebook is mostly free – but
your time is not.
@JuliaCSocial @WebLink

6. The Myth We Were Sold
Step 1: Sign up for Facebook.
Step 2: Post something.
Step 3: Watch the money roll in!!
@JuliaCSocial @WebLink

7. Facebook Isn’t Going Anywhere
 72% of online adults visit Facebook once per month
 968 million daily active users
 Average user spends more than 20 minutes per day
 31% of all U.S. senior citizens use Facebook
@JuliaCSocial @WebLink

8. Organic Reach Is Plummeting
BUT it’s not dead.
 The reality of the Facebook
algorithm
 Users do not like being sold to.
 Facebook responded by
demoting crappy content.
 Reach doesn’t mean
conversions.
@JuliaCSocial @WebLink

9. We Can’t Change Facebook
We have to change the way we market on Facebook.
@JuliaCSocial @WebLink

10. Supercharge Tip #1
Create a great experience for your Facebook fans.
 Think about your audience first!
 WIIFM – What’s In It For Me
 Think about the News Feed and the competition.
 Your marketing needs to fit in seamlessly!
 Monster Energy Drink
https://www.facebook.com/MonsterEnergy/
 Go Pro https://www.facebook.com/gopro
@JuliaCSocial @WebLink

11. @JuliaCSocial @WebLink

12. Supercharge Tip #2
Understand WHY people share on Facebook.
@JuliaCSocial @WebLink

13. @JuliaCSocial @WebLink

14. Supercharge Tip #3
Hold contests right on your Timeline.
 Like to Win
 Comment to Win – leave a comment or answer a
question
 Caption Contest – you can pick, or the winner is the
one with most likes
 Fill-In-The-Blank contest – trivia, or fun
 Photo Contest – you can pick, or the winner is the one
with most likes
 Multiple Choice contest
@JuliaCSocial @WebLink

15. @JuliaCSocial @WebLink

16. Supercharge Tip #4
Hold a Sweepstakes through a third party app.
 Woobox, Wishpond, Pagemodo, Heyo
@JuliaCSocial @WebLink

17. Supercharge Tip #4
@JuliaCSocial @WebLink

18. Contest/Sweepstakes Tips
 Promote it everywhere, not just on Facebook.
 Do not give away something unrelated to your business
or brand.
 Follow up with entrants who don’t win – send them a
small coupon or voucher.
 Post your contest on these sites:
http://blog.wishpond.com/post/46349143988/websites-
to-host-contest-business
@JuliaCSocial @WebLink

19. Supercharge Tip #5
Include a visual with every post.
 Use Canva, PicMonkey, WordSwag
@JuliaCSocial @WebLink

20. @JuliaCSocial @WebLink

21. Supercharge Tip #6
Upload video right into Facebook.
 Video is the strongest performer in the News Feed.
 50% of Americans who use Facebook on a daily basis
watch at least 1 video every day.
 Your videos play automatically in the News Feed (they
play silently so grab people’s attention!!!!)
 They have view counts.
 Facebook has a helpful Video Upload Guide
https://www.facebook.com/facebookmedia/best-
practices/facebook-video
@JuliaCSocial @WebLink

22. Supercharge Tip #7
Schedule native video uploads with Buffer.
 For more on what makes a great Facebook video, visit
their Can’t Miss Videos blog posts each month:
http://media.fb.com/2015/10/03/cant-miss-videos-
september/
@JuliaCSocial @WebLink

23. Supercharge Tip #8
Use Businesses on Messenger.
 Customers can now send private messages to a Page
from News Feed ads.
 Page admins now able to reply to PUBLIC comments
with a private message.
 Responsiveness will be measured with a badge on your
page.
 More here:
https://www.facebook.com/business/news/pages-
messaging-updates
@JuliaCSocial @WebLink

24. Supercharge Tip #9
Set up the Call to Action.
 Book Now
 Contact Us
 Use App
 Play Game
 Shop Now
 Sign Up
 Watch Video
@JuliaCSocial @WebLink

25. Supercharge Tip #9
@JuliaCSocial @WebLink

26. Supercharge Tip #10
Change your Cover Photo often.
 Remember the caption!
 https://www.facebook.com/marismith
@JuliaCSocial @WebLink

27. Supercharge Tip #11
Tell stories about your customers.
@JuliaCSocial @WebLink

28. Supercharge Tip #11
@JuliaCSocial @WebLink

29. Supercharge Tip #12
Tell stories about your values
and ethics.
@JuliaCSocial @WebLink

30. @JuliaCSocial @WebLink

31. Supercharge
Tip #13
Encourage tagging.
 Tag a friend who needs
this
 Tag your aunt
 Tag your BFF
@JuliaCSocial @WebLink

32. Supercharge Tip #14
Use popular hashtags
strategically.
 Use ONE.
 #OOTD
 #TBT
 #fail
 #FOMO
 Hashtags.org
 Hashtagify.me
@JuliaCSocial @WebLink

33. Supercharge Tip #15
Ask questions. The more specific the better.
@JuliaCSocial @WebLink

34. Supercharge Tip
#16
Be entertaining.
@JuliaCSocial @WebLink

35. Supercharge Tip #17
Use current events.
@JuliaCSocial @WebLink

36. Supercharge Tip #18
Encourage feedback from
your fans.
Crowdsourcing contest
 Pick a new logo or design for
your business
 Choose a name a book,
service, or product
 Help decide on a graphic for
an event
@JuliaCSocial @WebLink

37. Supercharge Tip #19
Get user-generated
content.
@JuliaCSocial @WebLink

38. @JuliaCSocial @WebLink

39. @JuliaCSocial @WebLink

40. Supercharge Tip
#20
Explore Facebook Ads.
 Promote your own content.
 Grow your email list.
 Have a goal.
 Target your audience.
 Run an ad for as little as $5!
@JuliaCSocial @WebLink

41. Supercharge Tip #20
@JuliaCSocial @WebLink

42. To Be Successful On Facebook
 Be present.
 Be relevant.
 Be active.
 Be engaging.
 Be timely.
 Have fun!
@JuliaCSocial @WebLink

43. “This isn't just about content
and social media.
This is about being relevant
in people's minds before
they want whatever you're
selling.
After all, that's the definition
of successful marketing.”
Social Media Josh, @jhoff89
(Josh Hoffman)
@JuliaCSocial @WebLink

44. Questions?
My blog on all things social media:
www.jcsocialmarketing.com
Twitter: @JuliaCSocial
Facebook:
www.fb.com/jcsocialmarketing
Email:
julia@jcsocialmarketing.com
@JuliaCSocial @WebLink