In this mini-training, I give you 10 specific ways (with examples) to use digital storytelling in your next fundraising campaign! Sign up for Storytelling Summer School and get all the trainings for free: http://www.jcsocialmarketing.com/school

2. WELCOME STUDENTS!
What is Storytelling Summer School?
• 6 weekly Facebook Live videos with actionable ways to use storytelling to raise
awareness and funds for your nonprofit;
• Freebie downloads, checklists, planners, and more;
• Invitation to the Private Facebook community, where you can exchange ideas with
other nonprofit professionals and ask for my personalized advice.
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

3. UPCOMING LESSONS –
FRIDAYS AT NOON EST ON FACEBOOK
 Week 1: 5 types of stories to collect and to share on your digital channels (website, email,
social media) during your next fundraising campaign
 Week 2: How to craft stories that will take your community from passive to PASSIONATE
 Week 3: Solutions to the 6 biggest digital storytelling challenges faced by nonprofits
• Week 4: 10 specific ways to use digital storytelling in your next fundraising
campaign
• Week 5: How to fill in a Digital Storytelling Calendar to stay on track and never
run out of ideas
• Week 6: Battle-tested tools to rock your digital storytelling
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

4. STORYTELLING
SUMMER
SCHOOL IS
SPONSORED BY
Storytelling in the Digital Age:A
Guide for Nonprofits
Now available on Amazon!
More info: http://amzn.to/2vF5RPF
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
Click on the
book!

5. GET THE DOWNLOAD – CREATING GREAT
ONLINE CONTENT WORKSHEET
• Storytelling Summer School students – keep an eye out on your inbox as you
should have received it in your weekly email.
• You can also download it here: http://jcsocialmarketing.com/greatonlinecontent/
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

6. QUICK REVIEW
Write down the 5 types of stories to collect and to share on your digital channels
(website, email, social media) during your next fundraising campaign – CLIENT, STAFF,
VOLUNTEER, DONOR, COMMUNITY.
Craft stories that will take your community from passive to PASSIONATE – Grab
attention, elicit emotion, ask for an action, inspire sharing.
You may face digital storytelling challenges, but there are solutions.
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

7. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
Source: https://www.theodysseyonline.com/to-the-busy-heart

8. KEY POINTS
• Visuals are vital to successful digital storytelling, especially during fundraising campaigns.
• Videos featuring the authentic stories of real people in real situations are without a
doubt the most effective and engaging types of content online.
• Focus on getting the message across and knocking down barriers to getting that
donation.
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

9. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

10. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

11. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

12. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

13. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

14. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

15. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

16. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

17. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

18. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

19. HOMEWORK
• Commit to implement 3 of the 10 previously detailed digital storytelling examples into
your next online fundraising campaign.
• Fill out the Creating Great Online Content
Worksheet: http://jcsocialmarketing.com/greatonlinecontent/
• Be sure to let us know which 3 you picked, over in the Facebook Group:
https://www.facebook.com/groups/socialmediastorytelling/
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

20. UPCOMING LESSONS –
FRIDAYS AT NOON EST ON FACEBOOK
 Week 1: 5 types of stories to collect and to share on your digital channels (website, email,
social media) during your next fundraising campaign
 Week 2: How to craft stories that will take your community from passive to PASSIONATE
 Week 3: Solutions to the 6 biggest digital storytelling challenges faced by nonprofits
 Week 4: 10 specific ways to use digital storytelling in your next fundraising campaign
 Week 5: How to fill in a Digital Storytelling Calendar to stay on track and never
run out of ideas
• Week 6: Battle-tested tools to rock your digital storytelling
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

21. STORYTELLING
SUMMER SCHOOL IS
SPONSORED BY
Storytelling in the Digital Age:A
Guide for Nonprofits
Now available on Amazon!
More info: http://amzn.to/2vF5RPF
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
Click on the
book!