This document summarizes a presentation on managing your online profile to maximize the visibility and impact of your work. It discusses using online tools to share research, creating profiles on services like Scopus and Google Scholar to increase citations and discoverability. It also covers measuring impact through bibliometrics and altmetrics, making work open access through institutional or subject repositories, and using identifiers like ORCID to disambiguate authors. The presentation provides resources for authors to promote their work and research online.
Digital Marketing Training Institute in Mohali, India
Manage Your Online Profile & Maximize Research Impact
1. Manage Your Online Profile,
Maximize the Visibility of Your
Work and Make an Impact!
AAAS Annual Meeting 2014, Chicago
February 14, 2014
Julia Gelfand, University of California, Irvine
and
Laura Bowering Mullen
Rutgers, The State University of New Jersey
http://tinyurl.com/ls37td7
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2. Why Are We Here?
• So many opportunities to share your research
online; learning about options
• Increasing your research impact by using
online tools
• Find out about profiling, scholarly networking
tools and making your work open access
• Learn about citation metrics and the value of
“altmetrics” for demonstrating impact
• …and more
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3. Finding vs Discovery:
And Now Sharing
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•
•
•
Random information seeking
Role of indexing & ranking tools
Impact of Google
Access issues – immediacy,
subscription/ownership, free
• Social Media
• Altmetrics
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4. Supporting Enhancements
• Academic review – P & T
• Relationships to funding
• Responding to institutional & funder
pressures & guidelines
• Utilizes different sources of social media
• Mobile access
• Traces career trajectory
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6. Scholarly Profile
• What is a profile? Why is it useful?
– Benefits subject (You), your colleagues & profession
• How does one create one? Major examples:
– Scopus
– Microsoft Academic Search
– Google Scholar
• Cautions: errors, incomplete info/citation
duplication, naming conventions, reliability,
access, must have ease & ability to update, …
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7. Developing a Profile
• Go to any of these sources & create user or
scholar profiles – maintain accurate CV with
published citations
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–
–
–
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Google Scholar
Microsoft Academic Search
Harzing.com
Eigenfactor
Web of Science – obtain a “Researcher ID” to create
a citation report
• Test information
• If in need of help, ask a Librarian!
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11. New roles: Self-monitoring
• Verify accuracy of data
• Know what your colleagues are finding out
about you & where
• Learn who is reading & citing your work –
builds community
• Track colleagues working in your area –
select their author profiles to follow –
competitive intelligence
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12. What is Open Access?
“Open access is the practice of providing
unrestricted access via the Internet to
peer-reviewed scholarly research”
--Wikipedia
(October, 2013)
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13. Benefits of Open Access
Retain some rights
Disseminate your research sooner
Reach more readers & researchers
Permanent links (DOIs) to use wherever you want
Increase citation/research impact
http://opcit.eprints.org/oacitation-biblio.html
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14. The Vehicle for Open Access:
a Digital Repository
Many universities have an institutional repository
(many disciplines do as well)
Crawled by Google; the research is discoverable to
everyone on the web
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15. Two Types of Repositories
Subject repositories
Institutional repositories
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16. I want my to share my work online;
is that OK with my publisher?
• When your paper is accepted for
publication, many publishers allow you to
put your author version online in a digital
repository.
• Check the Sherpa/RoMeo website under
your publisher or journal title to see what
is allowed.
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21. Open Access to Data
Share your data with the world to the extent possible!
Articles that include access to data are cited more often.
(Piwowar, Priem)
Ongoing management and support for your data can be
provided by institutional repositories or cloud services
(FigShare, Dryad, many institutional repositories)
Tools and services; consultation may be provided by
libraries, others
Free assistance with data management plans (NSF) found
at many libraries
DOIs allow data citation
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25. Pulling it all together by creating an
impactful online presence
• Make your work shareable (OA) via disciplinary or
institutional repositories
• Be clearly identified online with an ID (ORCID)
• Participate in a profiling or sharing system
• Make sure commercial profiling services have your
information correct (follow your profiles)
• Utilize altmetrics to “tell your story” in terms of
impact (ImpactStory, etc.)
• Promote your work in discipline-appropriate ways
online (LinkedIN, Academia.edu, Google,
traditional sharing)
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29. Questions?
Julia Gelfand
Applied Sciences and Engineering Librarian
University of California, Irvine
jgelfand@uci.edu
Laura Bowering Mullen
Behavioral Sciences Librarian
Rutgers Library of Science and Medicine
lbmullen@rci.rutgers.edu
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Hinweis der Redaktion
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Developing scholarly profile makes it easy to be discovered – caveat is to keep it up. Useful to yourself colleagues and
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The main point we want to get across: OA is a way to make our scholarship as widely available as possible. That’s the purpose of an OA policy.It’s the Internet + consent of the original copyright holder—the author—that makes all this possibleTalking about literature for which authors are not paid—mostly journal articlesWHY OA NOW?Internet, of course, has helped make this possibleBut also digital repositories that are able to store these electronic journal articles and make them freely available (RUcore)These 2 things have transformed the publication process.Publishers have also evolved to accommodate OAThis is a national & international movement, and has been going on for several years now.So open access is a broad and expanding conversation, encompassing open data, open educational resources, and moreWhat we’re talking about today is …
Public, taxpayer access No changes to your publication patternsDo more with your articlesMany studies show an increase in citation and/or research impact. Studies are pulled together at OpCitFrom GS—NB:Beyond that, with open access you can:Publish in your journal of choiceKeep your copyright – Know your rights as an author and take advantage of them to benefit the research community and readers worldwide. Don’t limit access to those who can afford it. Make it available to all. Pause a moment before giving them all away.Increase citation/research impact - There’s often a demonstrated increase in citation/research impact. If you’d like to see all the studies around this issue, visit this site. Hundreds of research articles
… we become stewards of our own scholarship. All of RU scholarship together allows anyone to take a holistic view of RU’s contribution, across disciplines
Both work well togetherPubMed Central has nearly 3 million of articles in it now.Rutgers supports arXivAll crawled by Google
-OA journals are popular in sciences; work well in terms of the policyMany RU authors find PLoS titles to be excellent outlets for their work; this works well with our repository; share a copy-OA journals can be very credible; have high Ifs/ PLoS Biology is highest impact factor in biology (JCR last few years, including 2011)-Springer is an example of an offer of hybrid OA; very little uptake; we already pay them (double dipping); Springer allows deposit of author final version anyway. No need to pay.-No predatory publishers (OMICS and others)From GS—NB:There’s also the gold road …Free-to-reader, free-to-libraries journals. Open Access journals from a variety of types of publishers produce articles that are free and openly available to readers on the internet. Open Access journals often differ only in business model while retaining the same markers of quality such as level of peer review or impact factor. Current trends show greater numbers of Open Access journals becoming available from a variety of types of publishers. Some traditional journals offer Open Access options for individual articles. There are many options for those that seek this “journals” route to Open Access.
- Under development- Research data can also be made open. -If desirable and possible, your data can also be deposited in RUcore. -Recent Obama administration directive specifically mentions opening up of data to the public that paid for it.-Data citation increases impact -Our data specialists are available for consultation